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Mar-2025
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and categories, with noteworthy movements in the concentrate category. In Maryland, the brand has maintained a strong position, consistently ranking within the top 10 for concentrates, holding steady at 8th place from February to March 2025. This indicates a stable presence in the market, supported by a positive sales trend over the months. Conversely, in Arizona, the brand did not make it into the top 30 ranks for concentrates, highlighting a potential area for growth or strategic realignment.
In New Jersey, MPX's performance in the vapor pen category has seen a decline, moving from 25th place in December 2024 to 34th by March 2025, which may suggest increasing competition or shifting consumer preferences. Meanwhile, in the flower category, the brand did not rank in the top 30 for February and March 2025, indicating a potential challenge in maintaining market presence. Additionally, Nevada saw a significant drop in the concentrates category from 14th to out of the top 30 by February 2025, suggesting a need for strategic focus in this market to regain traction.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has shown a notable upward trajectory in brand ranking and sales from December 2024 to March 2025. Starting at rank 11 in December, MPX improved to rank 8 by February and maintained this position in March. This positive trend is indicative of a growing consumer preference and effective market strategies. In comparison, Verano experienced a more fluctuating performance, starting at rank 13 in December and ending at rank 11 in March, with a slight decline in sales during this period. Meanwhile, Nature's Heritage and Grassroots both saw a decline in their rankings, with Nature's Heritage dropping from rank 2 to 7 and Grassroots from 1 to 6, despite their higher sales figures compared to MPX. This suggests that while MPX's competitors may have had higher sales, MPX's consistent improvement in rank highlights its growing market presence and potential for continued success.
Notable Products
In March 2025, the top-performing product from MPX - Melting Point Extracts was Motor Breath Shatter (1g) in the Concentrates category, securing the number one rank with notable sales of 1094 units. Black Label RSO (1g) dropped slightly from the top spot in February to second place, showcasing a robust sales figure of 851 units. Blackberry Champagne Shatter (1g) maintained a strong presence, ranking third, while Purple Milk Live Rosin (1g) debuted in the fourth position. Yahemi Shatter (1g) rounded out the top five, reflecting a competitive market for concentrates. This analysis highlights a dynamic shift in rankings, with some products climbing and others maintaining high sales figures month-over-month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
