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Sep-2024
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and product categories. In the state of Arizona, the brand has been fluctuating in the Concentrates category, achieving a ranking of 30th in July 2024 but slipping out of the top 30 in other months, which indicates a struggle to maintain a consistent presence. This inconsistency is mirrored in the Vapor Pens category, where the brand did not make it into the top 30 rankings for several months, suggesting potential challenges in market penetration or consumer preference in this segment. Meanwhile, in Massachusetts, MPX has demonstrated more stability, particularly in the Concentrates category, where it climbed to 30th place by September 2024, reflecting a positive trend and possibly effective market strategies or consumer engagement.
In Maryland, MPX - Melting Point Extracts has achieved significant success in the Concentrates category, consistently ranking within the top 10, with a notable ascent to 4th place by September 2024. This indicates robust brand strength and consumer loyalty in Maryland's concentrates market. Their performance in Vapor Pens, however, is less striking, with rankings ranging from 34th to 45th, suggesting room for growth or a need to reevaluate their approach in this category. In Nevada, the brand has seen a modest but stable presence in the Concentrates category, maintaining a position within the top 30 from July to September 2024, which could imply steady consumer demand or effective distribution strategies in the state.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has shown a dynamic shift in its competitive positioning over the past few months. Starting at rank 10 in June 2024, MPX made a significant leap to rank 5 in July, only to drop back to rank 10 in August, before climbing to rank 4 in September. This fluctuation indicates a volatile but potentially upward trend in market performance. Notably, SunMed consistently maintained a top position, ranking 1st in June and July, and 2nd in August and September, showcasing strong market dominance. Meanwhile, Nature's Heritage held a steady 3rd place throughout this period, indicating stable consumer preference. Beezle Extracts also maintained a strong presence, ranking 4th in the first three months and slightly dropping to 5th in September. The competitive landscape suggests that while MPX is experiencing growth, it faces stiff competition from established brands like SunMed and Nature's Heritage, which have consistently higher sales figures, suggesting a need for strategic marketing efforts to capitalize on its recent upward momentum.
Notable Products
In September 2024, the top-performing product from MPX - Melting Point Extracts was Afghan Skunk Cured Resin Shatter (1g) in the Concentrates category, achieving the number one rank with sales of 2473 units. Mango Trainwreck Shatter (1g) followed closely, moving from the top position in August to second place in September with a notable sales increase to 1740 units. Wedding Pie Shatter (1g) improved its standing from fourth to third place, marking a consistent upward trend. Fat Banana Shatter (1g) re-entered the rankings at fourth place after previously being ranked third in June. THCA Live Isolate (1g) maintained its presence in the top five, though it dropped from third in August to fifth in September, indicating a slight decline in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
