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Nov-2024
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and categories in recent months. In the Arizona concentrates market, the brand experienced a decline in rankings, dropping from 35th in October 2024 to 46th in November 2024. This downward trend is accompanied by a noticeable decrease in sales, suggesting potential challenges in maintaining market share. In contrast, the brand's performance in Maryland has been more stable, particularly in the concentrates category where it secured a top 10 position in November 2024, although it did see a slight drop from its peak in September. The vapor pens category in Maryland also saw an upward trajectory, with MPX improving its rank from 42nd in August to 29th by November, indicating a strengthening presence in this segment.
In Massachusetts, MPX - Melting Point Extracts has had a more fluctuating performance in the concentrates category. After reaching the 30th spot in September 2024, the brand slipped back to 41st by November, reflecting some volatility in its market position. Meanwhile, in Nevada, the brand's absence from the top 30 in October raises questions about its competitive stance, although it rebounded to 16th in November. These movements suggest that while MPX is making strides in some states and categories, it faces challenges in maintaining consistent growth and visibility across all markets. Such dynamics highlight the importance of strategic focus to capitalize on strengths and address areas of underperformance.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has experienced notable fluctuations in its rankings over the past few months, indicating a dynamic competitive landscape. In August 2024, MPX was ranked 13th, but it surged to 5th place in September, demonstrating a significant increase in market presence. However, by November, it had slipped to the 10th position. This volatility can be partly attributed to the performance of competitors like Doctor Solomon's, which consistently maintained a top 10 position, and Alchemist, which hovered around the 9th and 11th spots. Meanwhile, #Hash and District Cannabis showed varied performances, with District Cannabis notably jumping to 7th place in November. These shifts highlight the competitive pressures MPX faces, as well as the opportunities for strategic adjustments to regain higher rankings and bolster sales in this evolving market.
Notable Products
In November 2024, the top-performing product from MPX - Melting Point Extracts was the Black Label - Animal Mintz Live Resin Cartridge (0.5g) in the Vapor Pens category, achieving the number one rank. The White Truffle Shatter (1g) in the Concentrates category dropped to the second position after leading in October with sales of 1086 units. Brunch Cookies Cured Resin Shatter (1g) debuted in the rankings at third place, while Grape Gas Shatter (1g) slipped from second in October to fourth in November. Ice Cream Berries Shatter (1g) entered the top five rankings for the first time, securing the fifth spot. This shift in rankings indicates a dynamic change in consumer preferences, with new entries and shifts in the Concentrates category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
