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Oct-2024
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has demonstrated varied performance across different states and product categories. In Arizona, the brand's presence in the Concentrates category showed a fluctuating trend, moving from 31st in July to 33rd by October, indicating some resilience despite a dip in the middle months. However, MPX's absence from the top 30 in both the Pre-Roll and Vapor Pens categories suggests challenges in these segments within the state. Meanwhile, in Massachusetts, the brand achieved a notable improvement in the Concentrates category, reaching 26th in September before slipping slightly to 35th in October, reflecting competitive pressures or shifting consumer preferences.
In Maryland, MPX - Melting Point Extracts has maintained a strong foothold in the Concentrates category, consistently ranking within the top 12, and even reclaiming the 5th position in September. This consistent performance highlights Maryland as a key market for the brand. Conversely, in the Vapor Pens category, the brand struggled to break into the top 30, indicating potential areas for growth or strategic reevaluation. In Nevada, MPX's presence in the Concentrates category was notable until September, after which it did not rank in the top 30, suggesting a need to bolster its market strategy to regain traction in this state.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In July 2024, MPX held a strong position at rank 5, but saw a significant drop to rank 12 in August, only to recover to rank 5 again in September, before settling at rank 7 in October. This volatility contrasts with competitors like Organic Remedies, which improved from rank 10 in July to rank 6 in October, and Evermore Cannabis Company, which consistently maintained a top 7 position, even climbing to rank 5 in October. Despite these fluctuations, MPX's sales figures reveal a resilient performance, with a notable spike in September, indicating potential for recovery and growth amidst competitive pressures. Meanwhile, Doctor Solomon's and Alchemist have shown more stable but lower rankings, suggesting that MPX remains a significant player in the market, albeit with challenges in maintaining a consistent top position.
Notable Products
In October 2024, the top-performing product for MPX - Melting Point Extracts was White Truffle Shatter (1g) in the Concentrates category, achieving the number one rank with sales of 1196 units. THCA Live Isolate (1g) climbed to the second position from its previous fifth place in September, showing a notable increase in sales momentum. Brunch Cookies Shatter (1g) secured the third position, marking its debut in the ranks for October. Mandarin Cookies Bubble Hash (1g) followed closely in fourth place, while Fat Banana Cured Resin Shatter (1g) completed the top five. These rankings reflect a dynamic shift in consumer preferences towards shatter and isolate products within the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
