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Jan-2025
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Overview
Market Insights Snapshot
MPX - Melting Point Extracts has shown varied performance across different states and product categories. In the Arizona market, the brand has struggled to maintain a strong foothold in the Concentrates category, with rankings slipping from 32nd in October 2024 to outside the top 30 by January 2025. This decline in rank corresponds with a noticeable drop in sales, indicating potential challenges in maintaining consumer interest or market share. The Vapor Pens category in Arizona presents a similar story, with MPX not breaking into the top 30 rankings, suggesting room for growth or a need for strategic realignment in this segment. In contrast, in Massachusetts, MPX has managed to improve its position in the Concentrates category from 42nd in October to 35th in December 2024, although it experienced a slight drop to 41st by January 2025, reflecting a competitive but somewhat stable presence.
In Maryland, MPX exhibits a strong performance in the Concentrates category, consistently ranking within the top 15 brands, peaking at 7th in October 2024. Despite a dip in December to 13th, the brand rebounded to 9th in January 2025, indicating resilience and a solid consumer base in this state. However, the Vapor Pens category tells a different story, where MPX's rank fell from 33rd in October to 49th by January 2025, accompanied by a significant decrease in sales. This suggests challenges in maintaining momentum in the Vapor Pens market in Maryland. In Nevada, MPX saw a promising rise in the Concentrates category, moving from 33rd in October to 13th in November 2024, although it slightly declined to 17th by December before dropping out of the top 30 in January 2025. This fluctuation highlights the dynamic nature of the Nevada market and suggests potential volatility or competition that MPX must navigate.
Competitive Landscape
In the Maryland concentrates market, MPX - Melting Point Extracts has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In October 2024, MPX ranked 7th, but by December, it had dropped to 13th, before recovering slightly to 9th in January 2025. This volatility suggests challenges in maintaining market share against strong competitors like SunMed, which consistently ranks higher, peaking at 1st place in October. Meanwhile, Beezle Extracts also poses a significant challenge, maintaining a top-three position until December. The upward trajectory of CULTA, which improved from 15th to 10th by January, further intensifies the competition. These dynamics highlight the need for MPX to innovate and strategize effectively to reclaim and sustain a higher rank in this competitive market.
Notable Products
In January 2025, the top-performing product from MPX - Melting Point Extracts was Jet Fuel Shatter (1g) in the Concentrates category, achieving the highest sales with 1,321 units sold. Papaya Fuel Shatter (1g) followed closely in second place, despite a slight drop from its previous top rank in December 2024. Gelati Pancakes Shatter (1g) saw a notable improvement, climbing to third place from its fifth-place position in December 2024. Super Lemon G Shatter (1g) secured the fourth spot, while Gelati Pancakes Cured Resin Shatter (1g) rounded out the top five. This month marked a significant reshuffling in rankings, particularly for Gelati Pancakes Shatter, which demonstrated a strong upward trend in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
