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Jan-2025
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Overview
Market Insights Snapshot
In the Arizona market, Mr. Honey Extracts has demonstrated varied performance across different product categories. In the Concentrates category, the brand maintained a relatively strong presence, consistently ranking within the top 10 over the months from October 2024 to January 2025. Despite a decrease in sales from October to January, the brand's rank improved slightly in January, suggesting a possible stabilization or strategic adjustment in their market approach. On the contrary, the Vapor Pens category showed more fluctuation. Although the brand peaked in November 2024 at rank 17, it dropped out of the top 20 by December, only to climb back to rank 20 in January. This indicates a volatile market position that might require further analysis to understand consumer preferences or competitive dynamics in this segment.
Interestingly, Mr. Honey Extracts did not appear in the top 30 rankings for any other state or province during this period, which could imply either a strategic focus on the Arizona market or challenges in scaling their operations and brand recognition beyond this state. This absence might be seen as a missed opportunity to capitalize on growing markets elsewhere, or it might reflect a calculated decision to concentrate resources where they currently have a foothold. The performance in Arizona, particularly in the Concentrates category, might serve as a benchmark for potential expansion strategies. Understanding the nuances of their success in Arizona could provide insights for replication in other regions, should Mr. Honey Extracts decide to broaden its geographic reach.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Mr. Honey Extracts has shown a dynamic performance from October 2024 to January 2025. Initially ranked 26th in October 2024, Mr. Honey Extracts made a significant leap to 17th in November, showcasing a strong increase in market presence. However, the brand experienced a dip in December, falling back to 27th, before recovering to 20th in January 2025. This fluctuation in rankings indicates a volatile market position, possibly due to competitive pressures from brands like CAKE she hits different, which maintained a relatively stable rank between 14th and 18th during the same period. Meanwhile, Session Farms and Grow Sciences also presented consistent competition, with ranks mostly hovering in the mid to high teens. Despite these challenges, Mr. Honey Extracts' ability to rebound in January suggests potential for growth, but it must address the volatility to sustain and improve its market position.
Notable Products
In January 2025, the top-performing product from Mr. Honey Extracts was the Pink Lemonade Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one spot with sales of 1604 units. Following closely was the Rntz Distillate Cartridge (1g), also in the Vapor Pens category, securing the second position. The Apple Fritter Distillate Cartridge (1g) ranked third, showing a strong entry in the same category. G4 Sugar Wax (1g) in the Concentrates category took the fourth position, marking its debut in the top rankings. Notably, the GMO Distillate Cartridge (1g) experienced a drop from first place in November 2024 to fifth in January 2025, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
