Dec-2024
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Overview
Market Insights Snapshot
Mr. Honey Extracts has shown notable performance in the Arizona market, especially within the Concentrates category. Over the last four months of 2024, the brand has maintained a strong presence, consistently ranking within the top 10. In December 2024, Mr. Honey Extracts held the 7th position, a slight decline from its peak at 4th place in October. Despite this fluctuation, the brand's ability to remain in the top tier suggests a robust market presence and a loyal customer base. The decline in sales from November to December, however, could indicate seasonal variations or increased competition, which might require strategic adjustments to maintain their competitive edge.
In contrast, the Vapor Pens category presented a more dynamic scenario for Mr. Honey Extracts in Arizona. Starting from outside the top 30 in September, the brand made a significant leap to rank 17th in November, before dropping to 27th in December. This volatility may reflect a competitive and rapidly changing market landscape for Vapor Pens, where consumer preferences are quick to shift. The sales trend in this category also highlights the brand's potential for growth, as evidenced by the increase in sales from October to November. However, the drop in December suggests that maintaining momentum in this category could be challenging and might require targeted marketing strategies or product innovations to capture a larger market share.
Competitive Landscape
In the Arizona concentrates market, Mr. Honey Extracts experienced a dynamic shift in rankings and sales performance from September to December 2024. Initially ranked 8th in September, Mr. Honey Extracts surged to 4th place in October, marking a significant rise in market presence. However, this momentum was not sustained, as the brand slipped to 6th in November and further to 7th in December. This fluctuation in rank is mirrored by the sales trends, where a peak in October was followed by a decline in subsequent months. In comparison, Drip Oils + Extracts maintained a stable top 5 position throughout the period, indicating consistent consumer preference. Meanwhile, IO Extracts and Jukebox showed competitive resilience, with Jukebox notably climbing from 12th to 6th place by December. These insights suggest that while Mr. Honey Extracts has the potential to capture significant market share, it faces strong competition and must strategize to maintain and enhance its market position.
Notable Products
In December 2024, the top-performing product from Mr. Honey Extracts was Z Pie Budder (1g) in the Concentrates category, achieving the highest rank with sales of 1870 units. Following closely was Slurty #3 Budder (1g), also in Concentrates, which secured the second position. Rolls Choice Budder (1g) came in third, maintaining the dominance of Concentrates in the top three spots. Mango Haze Distillate Cartridge (1g) in the Vapor Pens category ranked fourth, showing a strong presence in its category. Notably, ZKZ Distillate Cartridge (1g) dropped from third in November to fifth in December, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.