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Oct-2024
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Overview
Market Insights Snapshot
In the Colorado market, Mr. Moxey's has shown a consistent presence within the top 20 edible brands, maintaining a rank of 13th in both July and August 2024, before experiencing a slight dip to 16th in September and rebounding to 14th in October. This indicates a relatively stable performance with minor fluctuations, possibly due to seasonal factors or market competition. Despite these rank changes, the brand's sales saw a noticeable decrease in September, which could have impacted its ranking, but it managed to recover slightly by October. This resilience in the face of sales volatility is noteworthy and suggests effective brand strategies in place to maintain market presence.
In contrast, Mr. Moxey's performance in Massachusetts shows a more challenging landscape, where the brand has hovered around the lower end of the top 30, ranking 23rd in July and moving to 22nd in August, only to fall to 26th in both September and October. This indicates potential difficulties in gaining traction or increased competition in the state. Meanwhile, in Oregon, Mr. Moxey's maintained a solid position within the top 10 for three consecutive months before dropping slightly to 10th in October, reflecting a strong but slightly pressured market presence. In Washington, the brand has consistently ranked around 11th, with a minor drop to 12th in October, showcasing a stable performance in a competitive landscape. The consistency in Washington's rankings, paired with robust sales figures, highlights the brand's strong foothold in the state.
Competitive Landscape
In the competitive landscape of the Washington edible market, Mr. Moxey's has demonstrated consistent performance, maintaining its rank at 11th place from July to September 2024 before slightly dropping to 12th in October. This stability in rank is noteworthy, especially when compared to competitors like Honu and Constellation Cannabis, which have fluctuated more significantly in their rankings. Despite the drop in October, Mr. Moxey's sales figures have shown a positive trend, peaking in September before a minor decrease in October. Meanwhile, Marmas has been a notable competitor, climbing from 14th to 10th place, with sales surpassing Mr. Moxey's in October. On the other hand, Cormorant consistently outperformed Mr. Moxey's in terms of sales, although it experienced a decline in sales from July to October. These dynamics suggest that while Mr. Moxey's maintains a strong position, there is increasing pressure from competitors, highlighting the importance of strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In October 2024, Mr. Moxey's top-performing product was the Energizing Peppermint Mints 20-Pack (100mg) in the Edible category, maintaining its number one rank from previous months, with sales of 5,281 units. The CBD/THC 1:1 Balance Peppermint Mints 20-Pack (100mg CBD, 100mg THC) held steady at the second position, showing consistent popularity. The CBG/CBD/THC 1:1:1 Relief Lemon Ginger Mints 20-Pack (100mg CBG, 100mg CBD, 100mg THC) regained its third-place ranking after slipping to fourth in September. The CBC/THC 1:1 Energize Peppermint Mints 20-Pack (100mg CBC, 100mg THC) remained in fourth place, demonstrating stable performance. Newcomer CBN/CBD/THC 1:1:1 Dream Lavender Mints 20-Pack (100mg CBN, 100mg CBD, 100mg THC) maintained its fifth-place position since its introduction in September, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
