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Nov-2025
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Overview
Market Insights Snapshot
Muncheas has shown a notable upward trend in the Edible category within Massachusetts. Starting from a rank of 31 in August 2025, the brand improved its position to 24 by September and climbed further to 20 in October. Although there was a slight dip to 21 in November, the overall trajectory over these months suggests a strengthening presence in the market. This consistent climb in rankings indicates growing consumer interest and possibly effective distribution strategies or product offerings that resonate well with the Massachusetts market.
Despite this positive movement in Massachusetts, Muncheas did not appear in the top 30 rankings in other states or categories, indicating potential areas for growth or market entry strategies. The absence from other state rankings could be seen as a challenge, highlighting the need for Muncheas to expand its footprint beyond Massachusetts to capture a larger share of the edible market. Understanding competitive dynamics and consumer preferences in other regions could provide Muncheas with opportunities to replicate its success in Massachusetts elsewhere.
Competitive Landscape
In the competitive landscape of the Massachusetts edible cannabis market, Muncheas has demonstrated a notable upward trajectory in its rankings over recent months. From August to November 2025, Muncheas improved its rank from 31st to 21st, showcasing a significant leap in market presence. This upward movement is particularly impressive when compared to competitors such as Happy Valley (MA), which experienced a decline in rank, moving from 20th to 22nd over the same period. Meanwhile, Sapura maintained a stable position at 18th, consistently outperforming Muncheas in sales, indicating a strong market hold. Lost Farm reappeared in the rankings in November at 20th, suggesting a resurgence that could pose a challenge to Muncheas' recent gains. Despite these competitive pressures, Muncheas' sales have shown a robust increase, particularly from September to October, where it saw a significant boost, surpassing Sparq Cannabis Company, which fluctuated in rank and sales. This data suggests that Muncheas is on a positive growth trajectory, potentially positioning itself as a formidable player in the Massachusetts edibles market.
Notable Products
In November 2025, the top-performing product from Muncheas was Blue Raspberry Fruit Gems Gummies 20-Pack (100mg), which climbed to the number one rank with sales reaching 1,624 units. Cherry Fruit Gems Gummies 20-Pack (100mg) held a strong position, moving up to the second rank with 1,342 units sold, showing consistent improvement from previous months. Tropical Fruit Gems Gummies 20-Pack (100mg) secured the third position, a slight drop from its peak in September. Watermelon Fruit Gems Gummies 20-Pack (100mg) ranked fourth, maintaining a steady presence in the top five despite not being ranked in recent months. Lastly, Strawberry Fruit Gems Gummies 20-Pack (100mg) entered the rankings at fifth place, marking its debut in the monthly top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
