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Oct-2025
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Overview
Market Insights Snapshot
Muncheas has shown notable fluctuations in its performance across different categories and states. In the Massachusetts market, the brand has experienced a rollercoaster of rankings within the Edible category. Starting from a rank of 23 in July 2025, Muncheas dropped out of the top 30 in August but made a comeback to rank 24 in September, and further improved to rank 20 by October. This upward trajectory in Massachusetts suggests a positive reception and increasing consumer demand for their products, despite the temporary setback in August.
While the brand's performance in Massachusetts shows promise, the absence of Muncheas in the top 30 rankings for August indicates potential challenges or increased competition during that period. The sales figures in Massachusetts also reflect a rebound, with sales rising from approximately $87,279 in August to $129,015 in October. This recovery hints at successful strategies or product offerings that have resonated well with consumers. However, the overall landscape remains competitive, and Muncheas will need to maintain its momentum to secure a stable position in the market.
Competitive Landscape
In the Massachusetts edible market, Muncheas has shown a notable fluctuation in its ranking over the past few months. Starting in July 2025 at rank 23, Muncheas experienced a dip to rank 31 in August, but managed a recovery to rank 20 by October. This recovery is significant as it indicates a positive trend in sales, contrasting with brands like Happy Valley (MA) and Sparq Cannabis Company, which have seen a decline in their rankings and sales during the same period. Meanwhile, Bite and Sapura have maintained relatively stable positions, with Sapura even improving its sales figures steadily. Muncheas' ability to rebound in rank suggests a potential for growth and resilience in a competitive market, making it a brand to watch in the coming months.
Notable Products
In October 2025, the top-performing product from Muncheas was the Green Apple Fruit Gems Gummies 20-Pack (100mg), securing the number one rank with notable sales of 1603 units. The Lemon Fruit Gems Gummies 20-Pack (100mg) followed closely in second place, climbing from fourth place in September 2025. The Pink Lemonade Fruit Gems Gummies 20-Pack (100mg) achieved the third position, making a strong entry in the rankings. Cherry Fruit Gems Gummies 20-Pack (100mg) maintained a steady presence, ranking fourth, up from fifth place the previous month. The Tangerine Energize Gummies 20-Pack (100mg) rounded out the top five, dropping from first place in August 2025, indicating a shift in consumer preference within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
