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Sep-2025
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Overview
Market Insights Snapshot
Muncheas, a cannabis brand specializing in edibles, has shown varying performance across different states and product categories. In Massachusetts, the brand has experienced fluctuations in its ranking over the past few months. Starting at the 24th position in June 2025, Muncheas slightly improved to 23rd in July, only to drop out of the top 30 in August, before climbing back to the 25th spot in September. This indicates a volatile market presence in Massachusetts, suggesting potential challenges in maintaining consistent consumer interest or facing stiff competition in the edibles category. The sales figures also reflect this instability, with a noticeable dip in August, followed by a slight recovery in September.
Despite the ups and downs in Massachusetts, Muncheas remains a brand to watch, as its ability to rebound into the top 30 suggests resilience and potential for growth. The fact that it dropped out of the top 30 in August could be seen as a concern, highlighting the competitive nature of the edibles market in Massachusetts. However, the subsequent improvement in September indicates that Muncheas may be implementing strategies to regain market share. The brand's performance across other states and categories remains to be explored, but its trajectory in Massachusetts provides a glimpse into the challenges and opportunities facing Muncheas in the cannabis industry.
Competitive Landscape
In the Massachusetts edible market, Muncheas has experienced notable fluctuations in its competitive standing over recent months. Starting in June 2025, Muncheas held the 24th rank, but saw a slight improvement to 23rd in July. However, by August, the brand's rank dropped to 31st, indicating a significant dip in sales performance. This decline was partially reversed in September, with Muncheas climbing back to 25th. In contrast, Sparq Cannabis Company consistently outperformed Muncheas, maintaining a higher rank throughout the period, peaking at 19th in July. Meanwhile, Marmas and Ahh showed competitive resilience, with Marmas improving from 32nd to 26th and Ahh advancing from 33rd to 24th by September. These dynamics suggest that while Muncheas is a recognized player, it faces intense competition from brands like Sparq Cannabis Company, Marmas, and Ahh, which are either maintaining or improving their market positions, potentially impacting Muncheas' sales growth and market share.
Notable Products
In September 2025, the top-performing product from Muncheas was Tropical Fruit Gems Gummies 20-Pack (100mg) in the Edible category, maintaining its number one rank from July. Peach Fruit Gems Gummies 20-Pack (100mg) secured the second position with sales of 809 units, a consistent performance from previous months. Blue Raspberry Fruit Gems Gummies 20-Pack (100mg) ranked third, showing a slight decline from its second-place position in July. Lemon Fruit Gems Gummies 20-Pack (100mg) moved to the fourth position after not being ranked in August. Cherry Fruit Gems Gummies 20-Pack (100mg) completed the top five, maintaining its fifth-place rank from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
