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Dec-2025
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Overview
Market Insights Snapshot
Muncheas has shown a consistent presence in the Massachusetts edible category over the last few months of 2025. Despite not breaking into the top 15, the brand has maintained a steady ranking, starting at 23rd in September and slightly improving to 20th in October. This upward trajectory is a positive sign, suggesting that their strategies in the Massachusetts market are resonating well with consumers. However, after reaching 20th place, Muncheas experienced a small dip to 21st in November, followed by another slight decrease to 22nd in December. This fluctuation indicates a competitive landscape where maintaining a higher rank requires continuous adaptation and innovation.
While Muncheas has managed to stay within the top 30 in Massachusetts, the absence of their ranking in any other state or province suggests challenges in expanding their footprint beyond this region. The brand's performance in Massachusetts is a testament to their localized success, but it also highlights the potential for growth if they can replicate this model in other markets. The increase in sales from September to December, with December sales reaching $147,869, underscores their growing popularity in Massachusetts. However, the lack of presence in other markets could be seen as a missed opportunity to capitalize on the broader edible category's growth across different states and provinces.
Competitive Landscape
In the Massachusetts edible cannabis market, Muncheas has demonstrated a steady upward trajectory in brand ranking, moving from 23rd in September 2025 to 22nd by December 2025. This improvement in rank reflects a consistent increase in sales, culminating in a notable December sales figure that surpassed competitors like Happy Valley (MA) and Sparq Cannabis Company. Despite Sapura maintaining a higher rank throughout the period, Muncheas has outpaced Dialed In Gummies, which only entered the top 20 in December. The data suggests that Muncheas is effectively capturing market share and could continue to climb the rankings if current trends persist.
Notable Products
In December 2025, the top-performing product for Muncheas was Tangerine Energize Gummies 20-Pack (100mg) in the Edible category, which rose to the number one spot with impressive sales of 2094 units. Watermelon Fruit Gems Gummies 20-Pack (100mg) followed closely, climbing to second place with a notable increase from its fourth position in November. Red Raspberry Fruit Gems Gummies 20-Pack (100mg) secured the third position, marking its debut in the rankings for December. Cran-Grape Fruit Gems Gummies 20-Pack (100mg) maintained a strong presence, coming in at fourth place. Pink Lemonade Fruit Gems Gummies 20-Pack (100mg) rounded out the top five, slightly dropping from fourth place in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
