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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Muncheas has shown a consistent presence in the Edible category rankings over the months of April to July 2025. The brand started at rank 22 in April, slipped to rank 26 in May, and remained relatively stable at rank 25 in both June and July. This consistency in the rankings suggests a steady market presence, although the fluctuation in sales figures, particularly a noticeable drop in July, indicates potential challenges in maintaining sales momentum. Despite these challenges, remaining within the top 30 brands highlights Muncheas' resilience in a competitive market.
While Muncheas maintains its position in Massachusetts, the absence of rankings in other states or categories suggests that the brand has not yet expanded its footprint significantly beyond this region or diversified its product offerings. This could be seen as a limitation in their market strategy, as focusing solely on Massachusetts may restrict their growth potential. However, this focus might also allow them to consolidate their strengths in a familiar market before venturing into new territories. The data indicates that Muncheas might benefit from exploring opportunities to improve their sales performance and potentially expanding their reach to other states or categories to enhance their overall market presence.
Competitive Landscape
In the Massachusetts edible cannabis market, Muncheas has experienced fluctuating rankings from April to July 2025, indicating a competitive landscape. Despite a strong start in April with a rank of 22, Muncheas saw a decline to 26 in May, before slightly recovering to 25 in June and maintaining that position in July. This trend suggests that while Muncheas is a significant player, it faces stiff competition from brands like Lost Farm, which consistently ranked higher, starting at 15 in April and ending at 22 in July. Moreover, Kosmik Brands and Marmas have shown resilience, with Kosmik Brands improving its rank from 25 in April to 23 in July, and Marmas maintaining a close competition with Muncheas by ending at rank 26 in July. The sales figures reflect these competitive dynamics, with Muncheas experiencing a decrease in sales from April to July, contrasting with the upward sales trajectory of brands like Jams, which saw a notable sales increase in May. These insights underline the importance for Muncheas to strategize effectively to enhance its market position amidst such dynamic competition.
Notable Products
In July 2025, the top-performing product for Muncheas was Tropical Fruit Gems Gummies 20-Pack (100mg), which rose to the number 1 rank from 4th place in June. Blue Raspberry Fruit Gems Gummies 20-Pack (100mg) maintained a strong position, climbing back to 2nd place with sales of 1059 units. Lemon Fruit Gems Gummies 20-Pack (100mg) entered the rankings at 3rd place, indicating a strong debut. Raspberry Fruit Gems Gummies 20-Pack (100mg) experienced a drop from 1st to 4th place, while Tangerine Energize Gummies 20-Pack (100mg) fell from 2nd to 5th place, reflecting a notable decrease in sales. Overall, Tropical Fruit Gems Gummies showed the most significant improvement, while Tangerine Energize Gummies saw the largest decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
