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Dec-2024
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Overview
Market Insights Snapshot
Müv / MUV has shown consistent performance in the Arizona market within the Topical category. Over the months from September to December 2024, the brand maintained a steady presence, fluctuating slightly but remaining within the top six rankings. In September, Müv / MUV held the 6th position, improved to 5th in October, and then settled back to 6th place for both November and December. This consistency in ranking indicates a strong foothold in the Arizona topical market, with sales peaking in December at $28,484, suggesting a potential seasonal demand or successful marketing strategies during the holiday period.
While Müv / MUV's presence in the Arizona market is notable, it is important to consider its absence from the top 30 rankings in other states and categories, which may point to opportunities for expansion or areas for improvement. The lack of top 30 rankings in additional states indicates that Müv / MUV has not yet captured significant market share outside of Arizona's topical category. This could be seen as a potential area for strategic growth, as expanding their product offerings or enhancing market penetration in different states might bolster their overall brand performance.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Arizona, Müv / MUV has shown consistent performance, maintaining a rank of 6th place for most of the last quarter of 2024, with a brief improvement to 5th place in October. This stability in ranking suggests a solid foothold in the market, although it faces stiff competition from brands like Tru Infusion, which consistently holds a higher rank at 4th place, and Gramz, which fluctuates between 5th and 6th place. Notably, Müv / MUV's sales figures have shown an upward trend from September to December, indicating a positive trajectory despite the competitive pressure. This suggests that while Müv / MUV is not leading the pack, it is effectively capturing market share and could potentially climb the ranks with strategic marketing and product differentiation.
Notable Products
In December 2024, the top-performing product for Müv / MUV was the CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) in the Topical category, maintaining its leading position from October with sales reaching 606 units. The Hybrid Gen2 THC Transdermal Patch (20mg) ranked second, slipping from its top spot in November. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) held steady in third place, showing a slight increase in sales compared to the previous month. The THC Transdermal Patch (20mg) improved its rank to fourth in December, up from fifth in November. Lastly, the CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) retained the fifth position, consistent with its ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
