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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Müv / MUV has shown a consistent presence within the Topical category over the past few months. The brand maintained a strong position, ranking 5th in July and August 2024, slipping slightly to 6th in September, before regaining its 5th place standing in October. This fluctuation indicates a resilient performance amidst competitive pressures. Despite the slight dip in September, the brand's sales in October saw a noticeable increase, suggesting a successful strategy to reclaim its market position. This upward movement in sales could be indicative of effective promotional activities or product launches that resonated well with consumers.
Interestingly, Müv / MUV's presence in other states or categories is not highlighted in the top 30 rankings, which could suggest areas for potential growth or increased marketing efforts. The absence from these rankings might be seen as a gap in their market penetration strategy, especially if they aim to diversify their product reach beyond topicals. The focus on Arizona might indicate a strategic decision to consolidate and strengthen their market share in a familiar territory before expanding further. For stakeholders and potential investors, understanding the dynamics in Arizona could provide insights into the brand's overall market approach and future plans.
Competitive Landscape
In the Arizona Topical category, Müv / MUV has maintained a consistent performance, ranking 5th in July, August, and October 2024, with a slight dip to 6th place in September. This stability in rank, despite fluctuations in sales, suggests a resilient market presence amidst competitive pressures. Notably, Tru Infusion and Chronic Health have consistently outperformed Müv / MUV, holding higher ranks and showcasing stronger sales figures. Tru Infusion, for instance, ranked as high as 2nd in September, indicating robust consumer preference and potentially more aggressive marketing strategies. Meanwhile, Gramz and DermaFreeze trail behind Müv / MUV, with Gramz occasionally surpassing Müv / MUV in September. These dynamics highlight the competitive landscape Müv / MUV faces, emphasizing the need for strategic initiatives to bolster its market position against leading brands.
Notable Products
In October 2024, Müv / MUV's top-performing product was the CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC) in the Topical category, maintaining its top rank from previous months and achieving sales of 634 units. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) climbed to the second position, showing a notable increase in sales to 436 units from its consistent third rank in prior months. The Hybrid Gen2 THC Transdermal Patch (20mg) slipped to the third position, maintaining steady sales figures. The THC Transdermal Patch (20mg) held its fourth rank with a slight decrease in sales. A new entry, the CBD/THC 1:1 Rosemary Mint Hydrating Lotion (60mg THC, 60mg CBD), debuted in the fifth position, indicating a positive reception in its first month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
