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Nov-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Müv / MUV has demonstrated consistent performance within the topical category. The brand maintained a stable presence, oscillating between the 5th and 6th positions from August to November 2024. This steadiness highlights a reliable consumer base and effective market strategies. Notably, there was a peak in sales during October, indicating a potential seasonal or promotional influence that temporarily boosted their ranking. However, the dip back to the 6th position in November suggests that while Müv / MUV is competitive, there are opportunities for growth and strengthening their hold in the top five.
Interestingly, Müv / MUV did not appear in the top 30 rankings for any other category or state beyond Arizona's topical market during the specified months. This absence could be seen as a missed opportunity to expand their brand presence across more states or diversify their product offerings. While their performance in Arizona is commendable, focusing on other states or categories might provide avenues for broader growth and increased market share. The data suggests that strategic initiatives aimed at penetrating new markets or enhancing product lines could be beneficial for Müv / MUV's overall brand performance.
Competitive Landscape
In the competitive landscape of topical cannabis products in Arizona, Müv / MUV has maintained a steady presence, consistently ranking at 5th or 6th place from August to November 2024. This stability in rank suggests a solid market position, although there is room for growth when compared to competitors like Tru Infusion, which consistently ranks higher, holding the 2nd or 4th position during the same period. Despite Müv / MUV's stable sales, which saw a notable peak in October, the brand faces stiff competition from Gramz, which closely trails or slightly surpasses Müv / MUV in rank, indicating a competitive rivalry. The consistent ranking of DermaFreeze at 7th place suggests a less immediate threat, but highlights the competitive nature of the market. For Müv / MUV, these insights underscore the importance of strategic marketing and product differentiation to climb the ranks and increase sales in the Arizona topical category.
Notable Products
In November 2024, the top-performing product for Müv / MUV was the Hybrid Gen2 THC Transdermal Patch (20mg), which climbed to the number one position with sales reaching 686 units. The CBD/THC 1:1 Soothing Sports Gel (100mg CBD, 100mg THC) maintained its second-place ranking from October, although its sales slightly decreased. The CBD/THC 1:1 Transdermal Patch Gen2 (10mg CBD, 10mg THC), which had consistently been the top product from August to October, fell to third place in November. The CBD/THC 1:1 Transdermal Patch (10mg CBD, 10mg THC) re-entered the rankings at fourth place, while the THC Transdermal Patch (20mg) remained steady in fifth place. This month saw significant shifts, particularly with the Hybrid Gen2 THC Transdermal Patch's rise to the top, indicating a growing preference for this product among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
