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Dec-2024
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Overview
Market Insights Snapshot
My Brother's Flower has shown varying performance across different categories in Colorado. In the Pre-Roll category, the brand has not yet broken into the top 30, with rankings fluctuating between 62 and 76 from September to December 2024. This suggests a need for strategic adjustments or increased market engagement to enhance their visibility and competitiveness in this segment. Despite the lack of top 30 rankings, there is a slight upward trend in their position from October to December, indicating potential for improvement. Conversely, the Tincture & Sublingual category has been a strong performer for My Brother's Flower, consistently holding a top 5 position, with a notable improvement from 5th to 4th place in November. This stability and slight upward movement highlight the brand's strong foothold and consumer preference in this category.
In the Topical category, My Brother's Flower has maintained a steady presence, consistently ranking 6th throughout the last four months of 2024. This consistency indicates a reliable market performance and consumer trust in their topical products. However, the brand's sales figures have shown some fluctuations, with a significant increase in December compared to previous months, which could suggest seasonal demand or successful promotional strategies. The brand's ability to maintain its ranking despite sales variations demonstrates resilience in a competitive landscape. Overall, while the brand exhibits strengths in certain categories, particularly Tincture & Sublingual and Topical, there is room for growth and increased market penetration in the Pre-Roll category within Colorado.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, My Brother's Flower has maintained a steady rank at 6th place from September to December 2024. This consistency in rank suggests a stable market presence, although it faces stiff competition from brands like Care Division, which improved its rank from 5th to 4th in December, and Nordic Goddess, which has consistently held a higher rank. Notably, NectarBee and ioVia have shown fluctuations in their rankings, with NectarBee improving its position in December, while ioVia was absent from the top 20 in October but regained its 8th position by December. Despite these dynamics, My Brother's Flower's sales trajectory indicates a significant rebound in December, which could be a strategic opportunity to capitalize on its stable ranking amidst a competitive market.
Notable Products
In December 2024, the top-performing product for My Brother's Flower was the Raw Extra Strength Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of 314 units. The CBD/CBC/THC 10:1:10 Stronger Salve (1000mg CBD, 100mg CBC, 1000mg THC) held steady at the second position in the Topical category, showing a slight increase in sales compared to the previous month. The CBD/THC/CBC 10:10:1 Calming Cream (1000mg THC, 1000mg CBD, 100mg CBC) climbed to the third rank in the Topical category, improving from fifth place in November. The CBD/CBN/THC 10:10:1 Dusk Tincture (1000mg CBD, 1000mg CBN, 100mg THC) maintained its fourth position in the Tincture & Sublingual category, consistent with the previous month. Notably, the CBD/THC/CBC 1:1:1 Calming Cream (1000mg THC, 1000mg CBD, 1000mg CBC) re-entered the rankings at fourth place in the Topical category after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
