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Oct-2024
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Overview
Market Insights Snapshot
My Brother's Flower has demonstrated varied performance across different product categories in Colorado. In the Pre-Roll category, the brand has struggled to maintain a strong presence, with rankings slipping from 29th in July 2024 to 59th by October. This decline in rank coincides with a significant drop in sales figures, highlighting potential challenges in maintaining consumer interest or competition from other brands. Conversely, the brand has shown exceptional strength in the Tincture & Sublingual category, where it consistently ranks among the top five, even securing the number one spot in July. This suggests a strong consumer preference or effective marketing strategies that resonate well with the target audience in this category.
In the Topical category, My Brother's Flower has maintained a stable position, consistently ranking 5th or 6th over the months analyzed. This stability indicates a reliable customer base and a consistent market strategy. However, the Vapor Pens category presents a different narrative, where the brand started at 62nd place in July, improved to 48th in August, but then ceased to appear in the top 30 in subsequent months. This drop-off could signal a strategic withdrawal from this category or increased competition that has overshadowed the brand's presence. Such fluctuations across categories and the absence from the top rankings in specific segments highlight areas where My Brother's Flower might need to reassess its market approach or product offerings.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, My Brother's Flower has experienced a relatively stable yet challenging position over the past few months. While maintaining a consistent rank of 6th place from August to October 2024, My Brother's Flower faces stiff competition from brands like Care Division, which has consistently held the 5th position, and Nordic Goddess, which has firmly secured the 4th spot. Notably, Nordic Goddess leads with significantly higher sales figures, indicating a strong consumer preference. Meanwhile, NectarBee has shown a positive trend, climbing to the 7th position in October, closely trailing My Brother's Flower. Despite these challenges, My Brother's Flower's consistent ranking suggests a loyal customer base, though the declining sales figures highlight the need for strategic marketing efforts to regain momentum and improve market share.
Notable Products
In October 2024, the top-performing product for My Brother's Flower was Raw Extra Strength Infused Pre-Roll (1.5g) in the Pre-Roll category, which climbed to the number one rank with sales of 677 units. The CBD/CBN/THC 10:10:1 Dusk Tincture maintained its position at rank two in the Tincture & Sublingual category, despite a slight decrease in sales from the previous month. The CBD/THC/CBC 10:10:1 Calming Cream improved its standing to third place in the Topical category, showing a consistent upward trend since July. Meanwhile, the CBD/CBC/THC 10:1:10 Stronger Salve dropped to the fourth position in the Topical category, following a previous peak in September. Finally, the CBD/THC/CBC 1:1:1 Calming Cream entered the rankings at fifth place, marking its debut in the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
