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Nov-2024
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Overview
Market Insights Snapshot
My Brother's Flower has shown varied performance across different product categories and states over recent months. In Colorado, the brand has maintained a strong presence in the Tincture & Sublingual category, consistently ranking within the top five, even reclaiming the third position in November 2024. This indicates a solid consumer base and effective product offerings in this category. Conversely, their performance in the Pre-Roll category has been less impressive, with rankings fluctuating outside the top 50, only moving up slightly to 62nd place in November. This suggests potential challenges in market penetration or competition in the Pre-Roll space within the state.
The Topical category in Colorado has seen My Brother's Flower maintain a steady sixth-place ranking from August to November 2024, reflecting a stable market position. However, their presence in the Vapor Pens category has been less consistent, as they did not appear in the top 30 rankings after August. This absence could point to either a strategic shift away from this category or increased competition that has pushed them out of the leading ranks. Overall, while My Brother's Flower has shown strength in certain categories, there are clear areas where they face challenges, particularly in maintaining a competitive edge across all product lines.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Colorado, My Brother's Flower has maintained a consistent rank of 6th place from August to November 2024. Despite this steady ranking, the brand has experienced a significant decline in sales, dropping from August's figures to less than half by November. This trend contrasts with competitors like ioVia, which improved its rank from 10th to 7th place by November, accompanied by a notable increase in sales during the same period. Meanwhile, Nordic Goddess and Care Division have maintained their 4th and 5th positions, respectively, but both have seen a downward trajectory in sales, with Nordic Goddess experiencing a substantial decline. This competitive analysis highlights the need for My Brother's Flower to strategize on boosting sales to capitalize on its stable ranking amidst fluctuating market dynamics.
Notable Products
In November 2024, the top-performing product from My Brother's Flower was the Raw Extra Strength Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its rank at number 1 from October, with notable sales of 439 units. The CBD/CBN/THC 10:10:1 Dusk Tincture (1000mg CBD, 1000mg CBN, 100mg THC) continued to hold the second position consistently from September to November. The CBD/CBC/THC 10:1:10 Stronger Salve (1000mg CBD, 100mg CBC, 1000mg THC) improved its ranking from fourth in September to third in November. The CBD/CBG/THC 10:10:1 Dawn Tincture (1000mg CBD, 1000mg CBG, 100mg THC) entered the rankings in November at fourth place. Additionally, the Dawn Infused Pre-Roll (1.5g) also made its debut in the rankings this month, securing the fourth position alongside the Dawn Tincture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
