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Jan-2025
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Overview
Market Insights Snapshot
My Brother's Flower has shown a varied performance across different product categories in Colorado. In the Pre-Roll category, the brand has been on a positive trajectory, moving from a rank of 77 in October 2024 to 60 by January 2025. Despite this upward trend, it's important to note that they have not yet broken into the top 30, indicating room for growth in this segment. Conversely, their consistent top 5 ranking in the Tincture & Sublingual category highlights a strong foothold, maintaining a stable position at fourth place from November 2024 through January 2025. This stability suggests a solid consumer base and effective market strategies in this category.
Topical products from My Brother's Flower also exhibit a steady performance, consistently holding the sixth position in Colorado over the observed months. Such consistency suggests that while the brand is not leading in this category, it has managed to secure a reliable share of the market. The lack of entry into the top 30 in some categories could be interpreted as a challenge, but also as an opportunity for the brand to explore potential growth strategies. The data indicates that while My Brother's Flower has certain strengths, particularly in Tinctures & Sublinguals, there are still areas where they can expand their influence and improve their market ranking.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, My Brother's Flower consistently maintained its position at rank 6 from October 2024 through January 2025. This stability in ranking suggests a steady market presence, although it is noteworthy that Care Division improved its rank from 5 to 4 in January 2025, indicating potential competitive pressure. Meanwhile, Nordic Goddess experienced a slight decline, moving from rank 4 to 5, which may present an opportunity for My Brother's Flower to capitalize on any shifts in consumer preferences. Additionally, Highly Edible and NectarBee showed fluctuations in their rankings, suggesting a volatile market environment. Despite these dynamics, My Brother's Flower's sales showed a notable increase in December 2024, aligning with a broader market trend of heightened consumer spending during that period. This analysis highlights the importance of strategic positioning and potential areas for growth amidst evolving competitive pressures.
Notable Products
In January 2025, the top-performing product for My Brother's Flower was the Raw Extra Strength Infused Pre-Roll (1.5g) in the Pre-Roll category, maintaining its lead from October and November 2024 after briefly dropping to second place in December. The CBD/CBC/THC 10:1:10 Stronger Salve (1000mg CBD, 100mg CBC, 1000mg THC) followed closely in second place, having swapped ranks with the pre-roll from the previous month. The CBD/CBN/THC 10:10:1 Dusk Tincture (1000mg CBD, 1000mg CBN, 100mg THC) consistently held the third position for most months, including January. Notably, the CBD/CBG/THC 10:10:1 Dawn Tincture (1000mg CBD, 1000mg CBG, 100mg THC) emerged in fourth place, showing an improvement from its absence in the rankings in October and December 2024. The Raw Extra Strength Infused Pre-Roll achieved a notable sales figure of 311 units in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
