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Sep-2024
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Overview
Market Insights Snapshot
Nebulous Cannabis has shown varied performance across different categories in Alberta. In the Concentrates category, the brand experienced some fluctuations, starting at rank 26 in June 2024, dropping to 29 in July, then improving to 25 in August, and slightly declining to 27 in September. Despite these ups and downs, the sales figures reveal a significant spike in August, suggesting a temporary surge in popularity. Meanwhile, in the Flower category, Nebulous Cannabis demonstrated a consistent upward trajectory, moving from a rank of 61 in June to 41 by September. This consistent improvement indicates a growing acceptance and preference among consumers for their flower products in Alberta.
In contrast, the Vapor Pens category presented a more challenging landscape for Nebulous Cannabis in Alberta. The brand's ranking started at 50 in June, fell to 55 in July, and further dipped to 61 in August before slightly recovering to 57 in September. This downward trend in rankings, despite a recovery in sales between August and September, suggests potential competition or shifts in consumer preferences that the brand may need to address. Notably, the absence of Nebulous Cannabis from the top 30 brands in the Vapor Pens category throughout these months highlights the competitive pressures they face in this segment. Such insights into category performance can guide strategic adjustments to bolster their position in the market.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Nebulous Cannabis has shown a notable upward trajectory in rankings and sales from June to September 2024. Starting at rank 61 in June, Nebulous Cannabis climbed to rank 41 by September, indicating a significant improvement in market presence. This upward trend is particularly impressive when compared to competitors like Simply Bare, which experienced a decline from rank 28 in June to 39 in September. Meanwhile, Weed Me and Divvy were not ranked in the top 20 for June and July, respectively, but showed some improvement in subsequent months. Despite these competitors' fluctuations, Nebulous Cannabis's consistent rise in rank and sales suggests a strengthening brand position in the Alberta market, potentially driven by strategic marketing efforts or product innovations.
Notable Products
In September 2024, Nebulous Cannabis's top-performing product was Cosmic Clusters (7g) in the Flower category, maintaining its consistent number one ranking since June, with sales reaching 4961 units. Galactic Sap Live Resin (1g) in the Concentrates category also held steady at the second rank, showcasing its stable popularity over the months. Frutti Bedrock Live Resin Cartridge (1g) in the Vapor Pens category remained at the third position, marking a slight improvement from its initial entry in July. Peach Candyland Co2 Cartridge (1g) regained its fourth rank after not being ranked in August, indicating a resurgence in consumer interest. Vanilla Bean ICC Co2 Cartridge (1g) experienced a decline, moving from fourth to fifth over the four-month period, suggesting a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
