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Jan-2025
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Overview
Market Insights Snapshot
Neno's Naturals has demonstrated a consistent performance in the Michigan market, particularly in the Tincture & Sublingual category. The brand maintained a strong presence, climbing from the 8th position in October 2024 to the 5th position by November 2024, and sustaining this rank through December 2024 and January 2025. This upward movement indicates a growing consumer preference and solid market strategy within the tincture segment. Notably, their sales peaked in November 2024, suggesting a possible seasonal trend or successful promotional efforts during that period.
In contrast, the performance of Neno's Naturals in the Topical category in Michigan presents a different narrative. The brand consistently held the 6th position from October to December 2024, but it fell out of the top 30 rankings by January 2025. This drop could signal increased competition or a shift in consumer preferences away from topicals. Despite the decline in rank, the sales figures in November 2024 were particularly strong, indicating that there might have been specific factors driving demand during that month. Understanding these dynamics could be crucial for Neno's Naturals to regain its standing in the Topical category.
Competitive Landscape
In the Michigan Tincture & Sublingual category, Neno's Naturals has shown a notable improvement in its market position, climbing from 8th place in October 2024 to consistently holding the 5th rank from November 2024 through January 2025. This upward trend indicates a positive reception and growing consumer interest in their products. However, Neno's Naturals faces stiff competition from brands like Treetown, which has maintained a dominant presence, ranking 1st or 2nd throughout the same period, and Vlasic Labs, consistently holding the 3rd position. The sales figures for Neno's Naturals, while improving, are still significantly lower compared to these top competitors, suggesting room for growth in market share. Meanwhile, Mary's Medicinals has maintained a steady 4th rank, indicating a stable consumer base. The absence of YouMist from the rankings after October 2024 suggests a potential decline in market presence, which could present an opportunity for Neno's Naturals to capture some of that market share.
Notable Products
In January 2025, the top-performing product for Neno's Naturals was the THC Transdermal Patch (30mg), maintaining its first-place rank from previous months, though its sales dropped to 779 units. The CBD/THC 3:1 Calm Transdermal Patch (30mg CBD, 10mg THC) also held steady at the second position, despite a consistent decline in sales figures. Notably, the CBD/THC 3:1 CBD Sweet Mint Calm Tincture (150mg CBD, 50mg THC) improved its ranking from fourth to third, reflecting a slight increase in market share. The newly introduced CBD/THC 1:1 Sweet Mint Tincture (100mg CBD, 100mg THC) debuted at fourth place, indicating strong initial interest. Additionally, the CBD/THC 1:1 Balance Chill Heating & Cooling Cream (1000mg CBD, 1000mg THC) entered the rankings at fifth, showcasing potential for growth in the topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
