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Nov-2024
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Overview
Market Insights Snapshot
In the Michigan market, Neno's Naturals has demonstrated a noteworthy presence in the Tincture & Sublingual category. Starting from a rank of 6 in August 2024, the brand experienced a brief absence from the top 30 in September, which could be seen as a setback. However, they made a strong comeback in October and improved further in November, climbing to a rank of 5. This upward trajectory is reflected in their sales, which saw a significant increase from October to November, indicating a positive reception from consumers and potentially successful marketing or product adjustments.
In the Topical category within Michigan, Neno's Naturals has maintained a relatively stable performance. The brand consistently held a position around the 6th and 7th ranks from August through November 2024. This stability suggests a steady consumer base and possibly a consistent product offering that resonates well with their audience. Despite a slight dip in sales during September and October, the brand managed to recover by November, matching and slightly exceeding their August sales figures. This resilience in the Topical category highlights their ability to maintain market share even amidst fluctuations.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Michigan, Neno's Naturals has consistently maintained a mid-tier position, ranking 6th in August, dropping slightly to 7th in September, and then returning to 6th place in both October and November 2024. This stability in ranking suggests a steady performance, although it faces stiff competition from brands like Escape Artists, which consistently held a top-three position before slightly dropping to 5th in November. Meanwhile, Vlasic Labs showed a strong upward trend, improving from 5th to 4th place by November, indicating a potential threat to Neno's Naturals' market share. The absence of Primitiv from the top 20 in the earlier months but emerging at 7th in November highlights a dynamic market environment. Neno's Naturals' sales figures have shown resilience, with a slight dip in September but rebounding in November, which could be attributed to strategic marketing efforts or product innovations. Overall, while Neno's Naturals remains a strong contender, the brand must continue to innovate and adapt to maintain and improve its market position amidst aggressive competitors.
Notable Products
In November 2024, the top-performing product from Neno's Naturals was the THC Transdermal Patch (30mg), maintaining its consistent first-place ranking from previous months with a sales figure of 4686. The CBD/THC 3:1 Calm Transdermal Patch (30mg CBD, 10mg THC) held steady in the second position, showing a slight decline in sales compared to October. The CBD/THC 1:1 Balance Transdermal Patches (15mg CBD, 15mg THC) remained in third place, despite a decrease in sales. The CBD/THC 3:1 CBD Sweet Mint Calm Tincture (150mg CBD, 50mg THC) continued to rank fourth, marking a modest increase in sales from the previous month. Finally, the CBD Revive Transdermal Patch (30mg CBD) re-entered the rankings at fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
