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Oct-2024
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Overview
Market Insights Snapshot
Newt Brothers Artisanal has shown varied performance across different categories and states over the past few months. In the Concentrates category in Colorado, the brand has fluctuated within the top 30, starting at rank 30 in July 2024, rising to 23 in August, dropping out of the top 30 in September, and climbing back to 29 in October. This movement suggests an ongoing competition within the Concentrates market in Colorado, and while they managed to re-enter the top 30 by October, the overall sales trend indicates a downward trajectory, with October sales being notably lower than in previous months. Such fluctuations could indicate seasonal demand changes or shifts in consumer preferences.
In the Vapor Pens category, Newt Brothers Artisanal has struggled to maintain a top 30 position in Colorado, ranking at 50 in July and slipping further to 59 by October. Despite a brief improvement in August, the brand has not been able to break into the top 30, which could be a cause for concern as it suggests a lack of competitive edge in this particular category. The sales figures reflect this challenge, with a significant drop in September, although there was a slight recovery in October. This pattern might indicate potential issues in product positioning or market saturation in the Vapor Pens sector.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Newt Brothers Artisanal has experienced notable fluctuations in its rank and sales over the past few months. While it started strong in July 2024, ranking 30th, it improved to 23rd in August but then saw a decline to 31st in September, before slightly recovering to 29th in October. This volatility is mirrored in its sales, which peaked in August before dropping significantly by October. In contrast, competitors like Mile High Dabs maintained a relatively stable high rank, only dropping from 18th to 28th by October, while Green Treets showed a positive trend, climbing from 42nd in July to 27th in October. Meanwhile, The Greenery Hash Factory and Craft / Craft 710 have also shown resilience, with the former maintaining a consistent presence in the top 30 and the latter improving its rank from 44th to 31st. These dynamics suggest that Newt Brothers Artisanal faces stiff competition and may need to strategize to stabilize and boost its market position.
Notable Products
In October 2024, the top-performing product from Newt Brothers Artisanal was Lemon Melo Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 468 units. Monzter Boss Live Resin Cartridge (1g) followed closely in the second position, also in the Vapor Pens category. Hazelnut Cream Sugar Wax (1g), a Concentrates product, climbed to third place, improving from its fourth position in September. Conversely, Cookies & Cream Shatter (1g) dropped to the fourth spot from its previous second-place ranking in September. Funk Mountain Live Resin Cartridge (1g) rounded out the top five in the Vapor Pens category, maintaining its fifth place ranking from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
