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Jan-2025
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Overview
Market Insights Snapshot
Newt Brothers Artisanal has shown varied performance across different categories in the state of Colorado. In the Concentrates category, the brand maintained a steady presence within the top 30, ranking 23rd in both October and December 2024, though it slipped to 28th in November 2024 and again in January 2025. This fluctuation indicates some volatility in their market position within this category, which could be attributed to competitive dynamics or seasonal demand shifts. The sales figures reflect this variability, with a noticeable drop from October to January. Despite these challenges, maintaining a presence in the top 30 consistently suggests a solid foothold in the Concentrates market.
In contrast, the Vapor Pens category presents a different scenario for Newt Brothers Artisanal. The brand did not manage to break into the top 30 rankings in any of the months from October 2024 to January 2025, with rankings of 46, 50, 54, and 59, respectively. This downward trend in rankings, coupled with declining sales, points to a more challenging competitive landscape or possibly a need for strategic adjustments in this segment. The absence from the top 30 could be seen as a signal for the brand to reassess its approach or product offerings in the Vapor Pens category to enhance market penetration and consumer appeal in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Newt Brothers Artisanal has experienced fluctuations in its rank, moving from 23rd in October 2024 to 28th by January 2025. Despite these shifts, Newt Brothers Artisanal remains a notable player, though it faces stiff competition from brands like Kush Masters (Kush Master LLC), which started at 11th place in October 2024 and fell to 25th by January 2025, indicating a downward trend in their sales. Meanwhile, The Greenery Hash Factory closely trails Newt Brothers Artisanal, with a rank of 21st in October 2024, dropping to 29th by January 2025. Interestingly, Green Treets has shown a positive trajectory, climbing from 39th to 27th over the same period, suggesting an increase in market presence. These dynamics highlight the competitive pressures Newt Brothers Artisanal faces, with varying performances among its peers impacting its market position.
Notable Products
In January 2025, Newt Brothers Artisanal saw Strawberry Blondie Crepes Sugar Wax (1g) leading the sales chart, achieving the top rank among all products with sales of 481 units. Lucky Charms Sugar Wax (1g), which previously held the number one position in December 2024, slipped to the second position with 453 units sold. Pupcake Sugar Wax (1g) debuted strongly in third place, indicating a positive reception in the concentrates category. Gelato Kiss Live Resin Cartridge (1g) and Latkes Snapjacks Sugar Wax (1g) tied for the fourth rank, both showing consistent performance in their respective categories. Overall, the top products in January 2025 demonstrated a shift in consumer preferences, with a notable rise in the popularity of Strawberry Blondie Crepes Sugar Wax.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
