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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, NFuzed's performance in the Edible category has shown a decline over the past few months. Starting from a rank of 42 in July 2024, the brand slipped to 48 by October 2024. This downward trend is further highlighted by a consistent decrease in sales, culminating in an October sales figure of $46,661. The brand's inability to break into the top 30 in California's competitive market suggests that it faces significant challenges in gaining a stronger foothold in the state.
Conversely, in Colorado, NFuzed has maintained a relatively stronger presence in the Edible category, although it too experienced some decline. From July to October 2024, NFuzed's ranking fluctuated from 17 to 22, with a noticeable drop in sales from $113,364 to $74,022. While still within the top 30, the brand's lower ranking in October indicates a need to address potential market dynamics or competitive pressures. Despite these challenges, NFuzed's consistent presence in the top ranks in Colorado suggests a more stable market position compared to its performance in California.
Competitive Landscape
In the competitive landscape of the Colorado edible market, NFuzed has experienced notable fluctuations in its ranking and sales performance from July to October 2024. Initially holding a strong position at 17th place in July, NFuzed saw a slight improvement to 16th in August, but then dropped to 18th in September and further to 22nd in October. This decline in rank coincides with a decrease in sales, particularly evident from September to October. Meanwhile, competitors such as Coda Signature improved their standing, moving from 22nd in July to 14th in September, before settling at 20th in October, indicating a potential threat to NFuzed's market share. Additionally, Joyibles showed a significant upward trend, climbing from 49th in July to 23rd in October, suggesting increasing consumer interest and competition. These dynamics highlight the competitive pressures NFuzed faces, emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In October 2024, NFuzed's top-performing product was the Sour Classic Variety Fast Acting Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank consistently for four months despite a sales drop to 3831 units. The CBD/THC 1:1 Sour Classic Variety Fast Acting Gummies held the second position, showing a slight decrease in sales from September. The CBD/CBN/THC 1:2:4 Sleep Fast Acting Sour Gummies 10-Pack rose to third place, marking its first appearance in the top rankings since July. The Sour Blueberry Bubba Kush Rosin Gummies fell from third to fourth place, while the Sour Lemon Lifter Rosin Gummies rounded out the top five, slipping from fourth place in September. Overall, the rankings reflect a stable performance for NFuzed's top products with some minor shifts in positions and sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
