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Jan-2025
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Overview
Market Insights Snapshot
NFuzed has demonstrated varied performance across different states and product categories. In California, the brand has struggled to break into the top 30 rankings for the Edible category, consistently hovering in the mid-40s. This lack of top-tier ranking indicates a challenging competitive environment or perhaps a need for strategic adjustments to elevate their standing. On the other hand, in Colorado, NFuzed has maintained a stronger presence, consistently ranking within the top 20 for the same category. This suggests a more robust market presence or a better alignment with consumer preferences in Colorado compared to California.
Despite not achieving top 30 rankings in California, NFuzed's sales figures reveal interesting trends. For instance, there was an increase in sales from October to November 2024, followed by a dip in December and January, which could indicate seasonal buying patterns or shifts in consumer interest. In contrast, Colorado's sales figures reflect a more volatile trend with a notable peak in December 2024, suggesting that NFuzed might be capitalizing on holiday demand or other localized factors. The consistent ranking in Colorado compared to the fluctuating sales figures in California highlights the brand's need to adapt its strategies to different market dynamics and consumer behaviors in these states.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, NFuzed has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. As of January 2025, NFuzed is ranked 19th, a slight dip from its December 2024 position at 17th, indicating a need to strategize for improved market presence. Notably, Dixie Elixirs has consistently maintained a higher rank, though it has seen a downward trend from 14th in October 2024 to 20th in January 2025, which could signal an opportunity for NFuzed to capture market share. Meanwhile, Coda Signature has shown a more stable performance, ending January 2025 at 17th, suggesting steady consumer preference. Interestingly, Bonanza Cannabis Company made a notable leap to 18th in January 2025 despite missing from the top 20 in November, indicating potential emerging competition. Zoobies remains a close competitor, fluctuating around the 20th position, which highlights the competitive pressure in the lower ranks of the market. These insights suggest that while NFuzed faces stiff competition, there are opportunities to leverage the shifting dynamics to enhance its market position.
Notable Products
In January 2025, NFuzed's top-performing product was the Sour Classic Variety Fast Acting Gummies 10-Pack (100mg) which maintained its first-place position from the previous months, with sales reaching 7,957 units. The CBD/THC 1:1 Sour Classic Variety Fast Acting Gummies (100mg CBD, 100mg THC) consistently held the second rank throughout the months leading to January. Sour Lemon Lifter Rosin Gummies 10-Pack (100mg) improved its ranking from fifth place in October and November to third in December and maintained this position in January. New to the rankings, the Sour Strawberry Diesel Rosin Gummies 10-Pack (100mg) debuted in January at fourth place. Meanwhile, the CBD/CBN/THC 1:2:4 Sleep Fast Acting Sour Gummies 10-Pack (25mg CBD, 50mg CBN, 100mg THC) saw a decline, dropping to fifth place in January from its previous fourth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
