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Sep-2024
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Overview
Market Insights Snapshot
NFuzed's performance in the California edible market has shown some fluctuations over the past few months. The brand has consistently remained outside the top 30, with rankings hovering around the low 40s. Despite a slight improvement from June to August, where NFuzed climbed from 44th to 40th, September saw a minor dip back to 42nd place. This fluctuation is mirrored in their sales figures, which experienced a decrease from June to July, a rebound in August, and another decline in September. The inability to break into the top 30 could suggest challenges in gaining traction among California's competitive edible brands.
In contrast, NFuzed has maintained a stronger presence in the Colorado edible market. Although the brand's ranking has seen a slight decline from 15th in June to 19th in September, it consistently remains within the top 20. This stability is reflected in their sales, which peaked in August but saw a notable drop in September. The consistent top 20 ranking in Colorado indicates a more established foothold compared to California, but the recent downward trend in both ranking and sales suggests potential market pressures or increased competition. Understanding these dynamics could be crucial for NFuzed's strategy moving forward in these key markets.
Competitive Landscape
In the competitive landscape of the Colorado edible market, NFuzed has experienced fluctuating rankings from June to September 2024, moving from 15th to 19th place. Despite a slight increase in sales from June to August, NFuzed's position was impacted by the rise of competitors like Revel (CO) and Nove Luxury Chocolate, both of which maintained higher rankings and demonstrated stronger sales growth during the same period. Notably, Zoobies made a significant leap in September, climbing from outside the top 20 to 17th place, indicating a potential shift in consumer preferences. Meanwhile, Muncheez maintained a relatively stable position, suggesting consistent consumer demand. These dynamics highlight the competitive pressures NFuzed faces in retaining market share and suggest a need for strategic adjustments to enhance its competitive positioning in the Colorado edibles market.
Notable Products
In September 2024, NFuzed's top-performing product was the Sour Classic Variety Fast Acting Gummies 10-Pack (100mg), maintaining its first-place ranking despite a decrease in sales to 4181.0. The CBD/THC 1:1 Sour Classic Variety Fast Acting Gummies surged to the second position from its previous absence in the rankings, with sales figures reaching 2858.0. Sour Blueberry Bubba Kush Rosin Gummies held steady in third place, showing a slight increase in sales. Sour Lemon Lifter Rosin Gummies dropped to fourth position from second in July, while Sour Strawberry Diesel Rosin Gummies remained in fifth place, experiencing a notable dip in sales. Overall, September saw some reshuffling in the rankings, with the CBD/THC 1:1 variety making a significant impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
