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Dec-2024
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Overview
Market Insights Snapshot
NOBO's performance in the Michigan market shows a consistent presence across multiple product categories. In the Edible category, NOBO maintained a strong position, consistently ranking 8th in both November and December 2024, despite a slight dip to 9th in October. This stability indicates a robust consumer base and effective market strategies in the Edible segment. In the Flower category, NOBO experienced some fluctuations, dropping from 15th in September to 21st in October, but then climbing back to 18th by December. Such movements suggest a competitive landscape where NOBO is managing to hold its ground. Meanwhile, in the Vapor Pens category, NOBO emerged in the rankings in October at 48th, improving slightly to 44th by November, indicating a growing presence in this segment.
In Colorado, NOBO's performance in the Flower category saw notable changes. After not ranking in the top 30 in October, NOBO re-entered the rankings at 52nd in November and maintained a position close to that at 57th in December. This re-entry into the rankings could signal a strategic push or successful marketing efforts in the Colorado Flower market. However, the absence from the rankings in October highlights potential challenges or competition faced in that period. While specific sales figures are not disclosed for the entire period, the overall trend suggests that NOBO is actively working to strengthen its market position in both Michigan and Colorado, with varying degrees of success across different categories and months.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has experienced notable fluctuations in its ranking, moving from 15th in September 2024 to 18th by December 2024. This shift is indicative of the dynamic nature of the market and the pressure from competitors. For instance, Dog House saw a decline in rank from 8th to 16th over the same period, suggesting potential market challenges. Meanwhile, Skymint improved its position significantly from 31st to 17th, indicating a strong upward trend that could pose a threat to NOBO. Additionally, Hytek and Carbon have shown varying performances, with Carbon notably climbing from 33rd to 13th before settling at 19th. These movements highlight the competitive pressures NOBO faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product for NOBO was the THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack, maintaining its first-place ranking from November with sales of $23,801. The Cherry Gummies 200mg rose to second place, despite a drop from its October top position, with a notable decrease in sales compared to previous months. The CBD/THC 1:1 Blackberry Lime Gummies 20-Pack held steady at third place, showing a decline from its peak in October. Green Apple Gummies 10-Pack slipped to fourth, maintaining a consistent performance throughout the months. Watermelon Gummies 10-Pack rounded out the top five, demonstrating a stable ranking since November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
