.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
NOBO has shown a strong upward trend in the Edible category in Michigan over the past few months. Starting from a rank of 9 in July and August, the brand improved its position to 8 in September and further to 7 in October. This positive movement is accompanied by a steady increase in sales, with October figures reaching $859,558. This indicates a growing consumer preference for NOBO's edible products in the state. However, in the Flower category, NOBO experienced fluctuations, moving from a rank of 10 in July to 18 in August, then improving to 13 in September, but dropping again to 20 in October. This volatility suggests potential challenges in maintaining a consistent market presence in the Flower category.
In the Vapor Pens category, NOBO's performance in Michigan is less prominent, as they did not rank within the top 30 brands in August and September, and only reached a rank of 81 in October. This indicates that NOBO's presence in this category is limited, and they face significant competition. The absence from the top 30 in consecutive months could suggest a need for strategic adjustments to capture more market share. Overall, while NOBO is making commendable strides in the Edible category, they face hurdles in the Flower and Vapor Pens categories that may require targeted efforts to overcome.
Competitive Landscape
In the competitive landscape of the Michigan flower category, NOBO has experienced notable fluctuations in its ranking, which could influence its market positioning and sales strategy. Over the past few months, NOBO's rank has seen a decline from 10th in July 2024 to 20th by October 2024. This shift is particularly significant when compared to competitors like Grown Rogue, which started at 16th and peaked at 7th in August before dropping out of the top 20 by October, and Common Citizen, which exhibited a more stable performance, maintaining a presence in the top 20 throughout the period. Meanwhile, Heavyweight Heads made a notable leap from outside the top 20 to 22nd in October, and Bamn improved its position significantly, ending the period at 19th. These dynamics suggest a competitive market where NOBO must strategize to regain its earlier higher rank and counter the upward trends of emerging competitors.
Notable Products
In October 2024, NOBO's top-performing product was Cherry Gummies (200mg) in the Edible category, maintaining its position from the previous month with impressive sales of 35,247 units. Green Apple Gummies 10-Pack (200mg) climbed back to the second spot, showing a significant increase in sales compared to September. The CBD/THC 1:1 Blackberry Lime Gummies 20-Pack (200mg CBD, 200mg THC) entered the rankings for the first time, securing the third position. Energy Orange Cream High Dose Gummies 10-Pack (200mg) made a notable debut at fourth place after not being ranked in September. THC/CBN 2:1 Purple Pear Sleep Gummies 10-Pack (200mg THC, 100mg CBN) dropped to fifth place from its top spot in September, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
