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Dec-2024
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Overview
Market Insights Snapshot
In the Colorado market, Nordic Goddess has shown consistent performance in the Topical category, maintaining a solid position within the top five brands throughout the last quarter of 2024. Despite a slight dip from fourth to fifth place in December, the brand's sales trajectory indicates a potential rebound, suggesting resilience in a competitive market. In contrast, the Massachusetts market presents a more dynamic picture, with Nordic Goddess climbing from fourth to second place in November before settling at third in December. This upward movement, coupled with increasing sales figures, highlights the brand's growing influence in the region.
The Nevada market tells a different story, where Nordic Goddess started strong as the top-ranked brand in September and October but experienced a drop to third place in November. However, the brand quickly regained momentum, climbing back to the second position in December. This fluctuation in rankings, while indicative of a competitive landscape, also underscores the brand's ability to adapt and recover swiftly. Notably, the absence of Nordic Goddess in the top 30 brands in other states or categories during this period could be seen as a missed opportunity or an area for strategic growth, depending on the brand's future objectives.
Competitive Landscape
In the competitive landscape of the Colorado Topical cannabis market, Nordic Goddess has maintained a steady presence, although it experienced a slight dip in rank from 4th to 5th place by December 2024. This shift is noteworthy as it coincides with a sales decline, reflecting a broader trend of decreasing sales over the months. Meanwhile, Mary Jane's Medicinals consistently held the 3rd rank, indicating a stable market position with higher sales figures compared to Nordic Goddess. NectarBee showed fluctuations in ranking, moving from 8th to 7th, then briefly dropping to 9th before returning to 7th, suggesting a volatile but improving performance. Care Division emerged as a significant competitor, climbing from 5th to 4th place by December, surpassing Nordic Goddess, which highlights the competitive pressure Nordic Goddess faces. The consistent rank of My Brother's Flower at 6th suggests a stable, albeit lower, market presence. These dynamics underscore the importance of strategic adjustments for Nordic Goddess to regain its competitive edge and boost sales in this evolving market.
Notable Products
In December 2024, the top-performing product from Nordic Goddess was the CBD/THC 1:1 Cooling Therapeutic Body Balm (250mg CBD, 250mg THC, 2oz), which maintained its number one ranking consistently from September through December. The CBG:CBD:THC Vibe 10X Body Balm moved up to the second position, showing resilience after a dip to third place in November. The CBD/THC 1:1 Therapeutic Body Balm (500mg CBD, 500mg THC) climbed to third place in December, up from the fourth position in October. The THC Cooling Balm held steady at the fourth position after slipping from third in November. Notably, the CBD/THC 1:1 Cooling Therapeutic Body Balm achieved sales of 1428 units in December, highlighting its continued popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
