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Aug-2024
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Overview
Market Insights Snapshot
North 40 Cannabis has shown varied performance across different categories and states in recent months. In Saskatchewan, the brand has demonstrated notable resilience in the Flower category, where it improved its ranking from 64 in May 2024 to 51 by August 2024. This upward movement suggests a growing acceptance and demand for their Flower products in the province. However, it is worth noting that North 40 Cannabis did not appear in the top 30 brands for the months of June and July, indicating a potential fluctuation in their market presence during mid-summer.
The Pre-Roll category presents a different story for North 40 Cannabis in Saskatchewan. The brand started strong in May 2024 with a rank of 19 but saw a decline to 28 in June and further dropped out of the top 30 by July, maintaining the 35th position in August. This decline in ranking could be indicative of increased competition or changing consumer preferences in the Pre-Roll market segment. Despite these challenges, the brand's consistent presence in the rankings, even if outside the top 30, highlights their ongoing relevance in the market.
Competitive Landscape
In the competitive landscape of the Saskatchewan pre-roll category, North 40 Cannabis has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 19 in May 2024, North 40 Cannabis saw a decline to 28 in June, and further slipped to 35 in both July and August. This downward trend contrasts sharply with brands like Tweed, which improved its rank from 9 in May to 6 in June, indicating a strong upward momentum. Similarly, Fleur De L'ile showed a more stable performance, peaking at rank 20 in June before settling at 31 in August. On the other hand, Front Porch and Western Cannabis have shown gradual improvements, with Front Porch moving from rank 51 in May to 33 in August, and Western Cannabis maintaining a relatively stable but lower rank. These shifts highlight the competitive pressures North 40 Cannabis faces, necessitating strategic adjustments to regain market share and improve sales performance in the Saskatchewan pre-roll market.
Notable Products
The top-performing product for North 40 Cannabis in August 2024 is Cyber Fuel x Alien Cake Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking from May and June despite a dip in July. Rainbow Pie Pre-Roll 3-Pack (1.5g) debuted directly at the second spot with notable sales of 570 units. Rocket Fuel Pre-Roll 3-Pack (1.5g) consistently held the third position for two consecutive months, although its sales figures have been declining steadily. El Gordo (3.5g) climbed to the fourth position from its fifth-place debut in July, showing a slight increase in sales. Farm Gas THCa Diamond Infused Blunt (1g) dropped to the fifth spot in August, following its strong second-place performance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
