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Jan-2025
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Overview
Market Insights Snapshot
North 40 Cannabis has shown noteworthy progress in the Saskatchewan market, particularly in the Flower category. Despite not being in the top 30 brands in October 2024, they made a significant leap to rank 40 by December and further improved to rank 20 by January 2025. This upward trajectory is indicative of their growing presence and acceptance in the market. Their sales in this category have increased substantially, reflecting a rising consumer demand and effective market penetration strategies.
In the Pre-Roll category, North 40 Cannabis has consistently maintained a strong position within the top 30 brands in Saskatchewan. Starting at rank 25 in October 2024, they improved to rank 23 in November and continued their ascent to rank 20 by December, eventually reaching rank 17 in January 2025. This steady improvement suggests a robust product offering that resonates well with consumers. The consistent sales figures over the months further support their stable performance in this category, highlighting their capability to maintain and build upon their market share.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, North 40 Cannabis has shown a notable upward trajectory in brand rank and sales over the recent months. Starting from a rank of 61 in October 2024, North 40 Cannabis was not in the top 20, but it made significant strides to reach the 20th position by January 2025. This upward movement is indicative of a strong growth strategy, as evidenced by a substantial increase in sales from October to January. In comparison, Pure Sunfarms maintained a stable presence at the 16th rank in December and January, while Hiway experienced fluctuations, peaking at 6th in November before dropping to 22nd by January. Meanwhile, Western Cannabis and Pure Laine showed varied performance, with Western Cannabis slipping from 16th to 21st and Pure Laine consistently hovering around the 19th to 21st positions. North 40 Cannabis's rise amidst these dynamics suggests a robust market strategy and growing consumer preference, positioning it as a brand to watch in the Saskatchewan flower market.
Notable Products
In January 2025, the Rocket Fuel Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for North 40 Cannabis, consistently holding the number one rank since October 2024, with sales reaching 1443 units. The Strawberry Miracle Pre-Roll 3-Pack (1.5g) also demonstrated stable performance, retaining its second-place rank across all months. Notably, the After Eighth Pre-Roll 3-Pack (1.5g) entered the rankings in January 2025, securing the third position with 859 units sold. El Gordo Pre-Roll 3-Pack (1.5g) experienced a slight drop, moving from third place in December 2024 to fourth in January 2025. Meanwhile, Pomelo Skunk Pre-Roll 3-Pack (1.5g) debuted in December 2024 at fourth place but slipped to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
