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Dec-2024
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Overview
Market Insights Snapshot
North 40 Cannabis has shown a varied performance across different product categories in Saskatchewan over the last few months of 2024. In the Flower category, the brand has struggled to maintain a stable presence in the top rankings, as evidenced by its fluctuating positions from September to December. The brand was not in the top 30 in November, indicating a significant drop, but it managed to climb back to rank 52 in December. This suggests that while there is potential for growth, there are also challenges in maintaining consistent performance in this category.
Conversely, North 40 Cannabis has demonstrated a more robust performance in the Pre-Roll category in Saskatchewan. The brand has consistently ranked within the top 30, showing an upward trend from September's 24th position to reaching the 20th spot by December. This improvement might be indicative of successful product strategies or increasing consumer preference for their Pre-Roll offerings. The steady rise in rankings across these months highlights a strong foothold in this category, contrasting with their more volatile Flower category performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, North 40 Cannabis has shown a notable upward trajectory in its market position, climbing from a rank of 24 in September 2024 to 20 by December 2024. This improvement in rank suggests a positive reception and growing preference among consumers, especially when compared to competitors like Kingsway, which experienced fluctuations, dropping from 14 to 17 over the same period. Meanwhile, Rogue Botanicals faced a more volatile journey, plummeting to 40 in November before recovering to 21 in December. 5 Points Cannabis maintained a relatively stable position, hovering around the 17th rank, while OHJA displayed a slight decline, ending the year at rank 22. North 40 Cannabis's improvement in rank, coupled with a significant increase in sales in December, indicates a strengthening market presence and potential for continued growth in the Saskatchewan Pre-Roll market.
Notable Products
In December 2024, Rocket Fuel Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for North 40 Cannabis, with sales reaching 2311 units. Strawberry Miracle Pre-Roll 3-Pack (1.5g) held steady at the second rank, showing consistent performance over the previous months. El Gordo Pre-Roll 3-Pack (1.5g) improved its ranking from fifth in November to third in December, indicating a positive sales trend. Pomelo Skunk Pre-Roll 3-Pack (1.5g) entered the rankings at the fourth position, showcasing strong initial sales. Sage Mints Pre-Roll 3-Pack (1.5g) slipped slightly to fifth place, yet remained a notable contender in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
