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Nov-2024
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Overview
Market Insights Snapshot
North Cannabis Co. has demonstrated varied performance across different product categories in Michigan. In the Edible category, the brand has shown a slight improvement in rankings, moving from 30th position in August 2024 to 28th in November 2024. This upward trend, albeit modest, indicates a consistent presence in the top 30, suggesting a steady consumer base. On the contrary, the Flower category witnessed a more volatile performance. After achieving a peak rank of 18th in October, the brand dropped to 30th in November, which could indicate increased competition or a shift in consumer preferences. Such fluctuations highlight the competitive nature of the Flower market in Michigan.
In the Vapor Pens category, North Cannabis Co. has maintained a more stable trajectory, consistently improving its rank from 29th in August to 21st by October and maintaining this position in November. This steady climb suggests a growing popularity and acceptance of their vapor products among consumers. However, in the Pre-Roll category, the brand has not managed to break into the top 30, remaining in the 93rd position from September to November. This could be indicative of either a saturated market or a need for strategic adjustments in this segment. The absence from the top tier in Pre-Rolls contrasts with their performance in other categories, shedding light on areas that may require focused improvement or innovation.
Competitive Landscape
In the competitive landscape of the Michigan flower category, North Cannabis Co. has demonstrated a notable upward trajectory in rankings from August to October 2024, moving from 29th to 18th place, before slipping back to 30th in November. This fluctuation highlights a competitive market where brands like Nature's Medicines and Mooon Juice have also experienced shifts in their standings. Notably, Nature's Medicines saw a significant rise to 14th place in October before dropping to 28th in November, indicating potential volatility in consumer preferences or market conditions. Meanwhile, Muha Meds and Bamn have remained outside the top 20, suggesting that North Cannabis Co.'s strategies might be more effective in capturing market share. These dynamics underscore the importance of strategic positioning and adaptability in maintaining and improving rank amidst fluctuating sales trends.
Notable Products
In November 2024, the top-performing product for North Cannabis Co. was Lion's Honolulu Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, reclaiming the first position with notable sales of 10,828 units. Animal Mint Cake (3.5g) from the Flower category maintained its high performance, securing the second position with an impressive sales figure, showing consistent popularity since August. Wild Raspberry Vegan Gluten-Free Gummies 10-Pack (200mg) in the Edible category held steady at third place, demonstrating a strong demand despite not having previous sales figures for October. North Botanicals Maui Wowie Distillate Cartridge (1g) entered the rankings at fourth place, marking its debut in the top five. Traverse City Cherry Punch Distillate Cartridge (1g) saw a slight decrease, moving from fifth place in October to maintain the same position in November, indicating stable consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
