Jan-2025
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Overview
Market Insights Snapshot
North Cannabis Co. has shown varied performance across different product categories in the state of Michigan. In the Edible category, the brand has consistently maintained a position at the lower end of the top 30, fluctuating slightly but remaining in the rankings. This suggests a steady, albeit modest, presence in the edible market. However, in the Flower category, North Cannabis Co. has experienced a significant decline, dropping from 22nd place in October 2024 to 61st by January 2025, indicating a notable decrease in market share and possibly consumer interest. This drop out of the top 30 in recent months highlights a challenging competitive landscape or potential issues in product offerings or distribution.
Conversely, the Vapor Pens category presents a more positive trajectory for North Cannabis Co. in Michigan. The brand improved its ranking from 27th in October 2024 to 21st in December 2024, before slightly dropping to 25th in January 2025. This fluctuation suggests a competitive market where North Cannabis Co. is gaining traction, though the slight dip in January could warrant further investigation into market dynamics or seasonal demand shifts. The brand's ability to break into the top 30 consistently in this category may indicate stronger consumer preference or effective marketing strategies in the vapor pen segment, contrasting with its challenges in the Flower category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, North Cannabis Co. has experienced notable fluctuations in its market position, which could impact its strategic planning and sales trajectory. Starting from a strong 22nd rank in October 2024, North Cannabis Co. saw a decline, slipping to 61st by January 2025. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, LivWell improved its rank significantly from 31st in October to 20th in November, before falling out of the top 20 by January. Meanwhile, Cloud Cover (C3) showed resilience, climbing to 50th in January from a lower position in previous months, indicating a potential threat to North Cannabis Co.'s market share. High Life Farms and Rare Michigan Genetics also present competitive challenges, with fluctuating ranks that suggest volatility in consumer preferences. These dynamics highlight the need for North Cannabis Co. to reassess its market strategies to regain and sustain a competitive edge in the Michigan flower market.
Notable Products
For January 2025, Kitchen Sink (3.5g) from North Cannabis Co. topped the sales chart, achieving the number one rank with impressive sales of 8117 units. Lion's Honolulu Blue Dream Distillate Cartridge (1g), which held the top spot in November and December 2024, slipped to the second position. Wild Raspberry Vegan Gluten-Free Gummies 10-Pack (200mg) climbed back into the rankings, securing the third position after being unranked in December. Traverse City Cherry Punch Distillate Cartridge (1g) and North Botanicals Maui Wowie Distillate Cartridge (1g) were ranked fourth and fifth respectively, showcasing a slight decline in their rankings compared to previous months. The shift in rankings indicates a dynamic market with products frequently changing positions based on consumer preferences.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.