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Oct-2024
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Overview
Market Insights Snapshot
North Cannabis has shown varied performance across different product categories in Michigan. In the Edible category, the brand has maintained a relatively stable presence within the top 30, with slight fluctuations in rankings from July to October 2024. Despite a minor drop in sales, the brand managed to retain its position, indicating a consistent consumer base. On the other hand, the Flower category witnessed a significant upward trajectory, moving from 33rd in July to an impressive 17th by October. This growth suggests an increasing preference for North Cannabis's Flower products, potentially driven by either improved product offerings or heightened brand visibility in the market.
The performance in the Pre-Roll category, however, remains a concern as North Cannabis did not break into the top 30, consistently ranking in the 90s. This could imply a need for strategic improvements or marketing efforts to bolster their presence in this segment. Conversely, the Vapor Pens category has shown promising growth, with the brand climbing from 30th to 21st place over the same period. This upward movement is accompanied by a steady increase in sales, reflecting growing consumer interest and possibly indicating successful product differentiation or competitive pricing strategies. The diverse performance across these categories highlights both the challenges and opportunities that North Cannabis faces in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, North Cannabis has shown a notable upward trajectory in rank from July to October 2024, climbing from 33rd to 17th place. This rise in rank is accompanied by a consistent increase in sales, indicating a strengthening market presence. In contrast, Redemption experienced fluctuations, ultimately surpassing North Cannabis by October with a 15th place rank, despite a dip in sales in September. Meanwhile, Glacier Cannabis maintained a relatively stable position, peaking at 14th in September but slightly dropping to 16th in October, suggesting a competitive but volatile market environment. Common Citizen also displayed variability, initially ranking higher than North Cannabis but falling to 18th by October. Interestingly, Bamn, which was not in the top 20 in July, made significant strides to reach 19th place by October, underscoring the dynamic shifts in brand rankings. These insights highlight North Cannabis's positive momentum and potential for further growth amidst a competitive and fluctuating market.
Notable Products
In October 2024, Animal Mint Cake (3.5g) retained its top position among North Cannabis products, leading the sales with a notable figure of 11,873 units sold. Lion's Honolulu Blue Dream Distillate Cartridge (1g) dropped from its September peak to second place, maintaining strong sales momentum. Green Crack Distillate Cartridge (1g) rose to third place, showing consistent improvement since July. Traverse City Cherry Punch Distillate Cartridge (1g) entered the rankings at fourth place, demonstrating a significant sales surge. MAC 1 (3.5g) made its debut in the rankings, securing the fifth position and indicating potential for future growth.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
