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Dec-2024
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Overview
Market Insights Snapshot
North Cannabis Co. has shown varied performance across different product categories in Michigan over the past few months. In the Edible category, the brand has maintained its presence within the top 30, fluctuating slightly from 27th in September to 30th in December. However, it's important to note that they dropped out of the top 30 in November, indicating a potential area for improvement. In contrast, their performance in the Vapor Pens category has been relatively stable, with a notable improvement from 25th in September to 19th in December, suggesting a growing consumer preference or effective marketing strategies in this segment.
The Flower category presents a more challenging picture for North Cannabis Co., as they experienced a significant drop from 18th place in October to 50th in December. This decline might be attributed to increased competition or shifts in market demand. On the other hand, their re-entry into the Pre-Roll category rankings in December at 83rd, after not being ranked in October and November, shows a potential for growth or renewed interest in their offerings. These movements highlight the dynamic nature of the cannabis market in Michigan and underscore the importance for North Cannabis Co. to continually adapt and refine their strategies to maintain and improve their standings across different product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, North Cannabis Co. has shown a notable improvement in its market position, climbing from 25th place in November 2024 to 19th in December 2024. This upward trajectory is significant when compared to competitors such as Redbud Roots, which fluctuated between 18th and 23rd place, and Levitate, which saw a decline from 14th to 18th place over the same period. Despite Amnesia maintaining a relatively stable rank, North Cannabis Co.'s December sales surpassed those of Redbud Roots and approached the levels of Levitate, indicating a strong finish to the year. This suggests that North Cannabis Co. is gaining traction in the market, potentially attracting more consumers and increasing its competitive edge in the vapor pen category.
Notable Products
In December 2024, Lion's Honolulu Blue Dream Distillate Cartridge (1g) emerged as the top-performing product for North Cannabis Co., maintaining its number one rank from November with impressive sales of 15,305 units. Traverse City Cherry Punch Distillate Cartridge (1g) climbed significantly, moving from fifth place in November to second place in December, indicating a strong upward trend. North Botanicals Maui Wowie Distillate Cartridge (1g) also saw a positive shift, advancing from fourth to third place. Northern Lights Distillate Cartridge (1g) made its debut in the rankings, securing the fourth position with notable sales figures. Green Crack Distillate Cartridge (1g) re-entered the rankings in December at fifth place, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
