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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Northern Heights has shown variable performance across different cannabis categories. In the Concentrates category, the brand did not make it into the top 30 rankings from July to October 2024, indicating a potential area for growth or reevaluation. However, in the Flower category, Northern Heights maintained a relatively stable presence, hovering around the mid-30s in rankings. This consistency might suggest a steady consumer base or effective marketing strategies that keep the brand relevant in the Flower segment. The Pre-Roll category saw some fluctuations, with Northern Heights improving its position from 26th in August to 20th in September, before slightly dropping to 22nd in October. This movement could reflect competitive dynamics or changes in consumer preferences within the state.
Despite not being in the top 30 for Concentrates, Northern Heights has demonstrated resilience in the Flower and Pre-Roll categories in Illinois. The Flower category, while not breaking into the top 30, showed a slight improvement in September, moving from 38th to 36th, which could be indicative of strategic adjustments or favorable market conditions. In the Pre-Roll segment, the brand's ranking improved significantly in September, suggesting a successful period of sales or product launches that resonated well with consumers. While the sales data for Concentrates was not available for the latter months, the overall trends in the Flower and Pre-Roll categories highlight Northern Heights' potential to strengthen its market position with targeted efforts.
Competitive Landscape
In the competitive landscape of the Illinois flower market, Northern Heights has shown a relatively stable performance over the past few months, maintaining a rank within the top 40 brands. Despite a slight fluctuation in rank from 38th in July and August to 36th in September and back to 37th in October, Northern Heights has managed to hold its ground against competitors. Notably, IC Collective has seen a more volatile ranking, moving from 42nd to 36th, indicating a potential upward trend that Northern Heights should watch closely. Meanwhile, nuEra consistently ranks higher, maintaining a position in the low 30s, which suggests a stronger market presence. The sales figures reflect these rankings, with Northern Heights experiencing a dip in October, similar to Classix and Triple Seven, both of which also saw fluctuations in their ranks. This competitive analysis highlights the importance for Northern Heights to strategize effectively to improve its rank and sales amidst a dynamic market environment.
Notable Products
In October 2024, Sherb Cake (3.5g) emerged as the top-performing product for Northern Heights, claiming the number one rank with notable sales of 1327 units. Gogurtz (3.5g) followed closely in the second position, having improved its rank from third in August and first in September. Lemon OG Haze Pre-Roll 6-Pack (3g) secured the third spot, while Unicorn Sherbert (3.5g) made its debut in the rankings at fourth place. Super Boof (3.5g), which was previously the top product in July and August, settled at the fifth position in October. This shift in rankings indicates a dynamic change in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
