.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Nove Luxury Chocolate has shown a dynamic performance in the Colorado cannabis market, particularly in the Edible category. Over the span from July to October 2024, the brand experienced fluctuations in its rankings, starting at 16th in July, dropping to 21st by September, and then making a significant recovery to 13th in October. This upward trend in October is noteworthy as it coincides with a marked increase in sales, suggesting effective strategies or promotions that resonated well with consumers. However, the brand's absence from the top 30 rankings in other months highlights potential challenges in maintaining consistent market presence.
In the Topical category, Nove Luxury Chocolate made a notable entry into the top 30 brands in Colorado only in the last two months of the observed period, ranking 10th in September and improving to 9th in October. This late emergence could indicate a strategic pivot or the introduction of new products that captured consumer interest. While the brand did not appear in the rankings prior to September, their swift ascent suggests a strong potential for growth and increased market penetration. Observing these movements across categories, it's clear that while Nove Luxury Chocolate has established a foothold in the Edible sector, its recent performance in Topicals could signal an area ripe for further development and investment.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Nove Luxury Chocolate has experienced notable fluctuations in its ranking over the past few months. While it was not in the top 20 in September 2024, it made a significant comeback in October 2024, climbing to the 13th position. This resurgence is particularly impressive given the competitive pressure from brands like Dixie Elixirs and Cheeba Chews, which have consistently maintained higher ranks. Despite a dip in sales during August and September, Nove Luxury Chocolate's October sales figures show a promising upward trend, suggesting a potential recovery and growth in market share. This dynamic shift in rankings highlights the brand's resilience and potential for capturing a larger segment of the market amidst strong competitors like Mr. Moxey's and DOSD Edibles, which have also shown varying performance trends.
Notable Products
In October 2024, the top-performing product from Nove Luxury Chocolate was Sea Salt Caramel Milk Chocolate (100mg), maintaining its position as the leading product for four consecutive months with sales of 1962 units. Honey Peanut Butter Milk Chocolate Bar (100mg) regained its second-place ranking after slipping to third in September, showing a notable recovery with 1355 units sold. Glacier Mint Milk Chocolate (100mg) dropped from second to third place, but still achieved strong sales figures. Cafe Cappuccino Milk Chocolate (100mg) climbed to fourth place, improving from its consistent fifth-place ranking in previous months. Raspberry Bramble Dark Chocolate 10-Pack (100mg) rounded out the top five, experiencing a slight decline from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
