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Oct-2024
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Overview
Market Insights Snapshot
NW Kind has shown varied performance across different categories in Oregon. In the Concentrates category, their ranking has seen a downward trajectory from 6th place in July 2024 to 14th by October 2024. This decline is mirrored by a decrease in sales, dropping from $222,488 in July to $141,357 in October. Such a trend could indicate increased competition or shifting consumer preferences in the Concentrates market. On the other hand, NW Kind's performance in the Vapor Pens category remains relatively stable, with only a slight decline from 4th to 6th place over the same period. Despite this minor drop, the brand maintains a strong position in this category, suggesting a consistent consumer base or effective product offerings.
In contrast, NW Kind's presence in the Pre-Roll category has been less prominent, as indicated by its absence from the top 30 rankings until October 2024, when it debuted at 76th place. This late entry suggests either a recent expansion into this category or a struggle to gain traction compared to competitors. The absence from the rankings for several months could be a point of concern, indicating that NW Kind may need to innovate or adjust its strategy to capture market share in Pre-Rolls. Overall, while NW Kind maintains a strong foothold in Vapor Pens, the brand might need to address challenges in other categories to enhance its market position in Oregon.
Competitive Landscape
In the Oregon Vapor Pens category, NW Kind has experienced a slight decline in its competitive ranking over the past few months, moving from 4th place in July 2024 to 6th place by October 2024. This shift is notable as it reflects a decrease in sales from $909,072 in July to $776,130 in October. The brand's closest competitors, White Label Extracts and Mule Extracts, have maintained or improved their positions, with White Label Extracts consistently holding 4th place and Mule Extracts climbing from 11th to 5th place. Meanwhile, Hellavated has remained close behind NW Kind, dropping from 6th to 7th place, while Gem Carts has fluctuated between 8th and 10th place. The competitive landscape indicates that while NW Kind remains a strong contender, it faces increasing pressure from both established and rising brands in the market.
Notable Products
In October 2024, the top-performing product for NW Kind was the Tang Breath Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with impressive sales of $1,472. The Golden Pineapple Live Resin Cartridge (1g) debuted strongly in second place, while the Cotton Candy Kush Distillate Cartridge (1g) maintained a consistent presence, ranking third. Notably, the Ice Cream Cake Live Resin Cartridge (1g) entered the rankings at fourth place, and White Rainbow Distillate Cartridge (1g) followed closely in fifth. Compared to previous months, Tang Breath saw a significant rise from fifth place in August to first in October, marking a notable improvement in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
