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Jan-2025
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Overview
Market Insights Snapshot
NW Kind has demonstrated a notable performance in the Oregon market, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, NW Kind maintained a steady presence, starting at the 8th rank in October 2024, improving to 6th in December, and slightly dropping to 7th by January 2025. This indicates a consistent demand with a slight increase in sales, peaking at $207,492 in January. Meanwhile, in the Vapor Pens category, NW Kind achieved impressive rankings, holding the 4th position for two consecutive months before slightly declining to 6th in January 2025. This movement suggests a strong foothold in the market, with sales remaining robust across the period.
Conversely, NW Kind's performance in the Pre-Roll category in Oregon was less prominent, as the brand did not break into the top 30 ranks after November 2024. This could indicate a challenge in maintaining visibility or competitiveness in this particular category, as they were ranked 70th in October and slipped further to 73rd in November. The absence from the top 30 in subsequent months suggests an area of potential growth or reevaluation for NW Kind. While NW Kind's strong performance in Concentrates and Vapor Pens is commendable, their Pre-Roll standings highlight an opportunity for strategic improvement.
Competitive Landscape
In the Oregon vapor pens category, NW Kind has demonstrated a consistent performance, maintaining a strong presence among the top brands. Over the four-month period from October 2024 to January 2025, NW Kind's rank fluctuated slightly, starting at 6th place, rising to 4th in November and December, and then returning to 6th in January. This stability in ranking is indicative of NW Kind's solid market position, despite facing competition from brands like Mule Extracts, which also showed a competitive edge by ranking 4th in October and 5th in January. Meanwhile, FRESHY demonstrated a notable increase in sales, culminating in a 4th place rank in January, surpassing NW Kind. Although Hellavated and Gem Carts remained lower in rank compared to NW Kind, their sales figures suggest a potential for upward movement, which could influence NW Kind's future positioning. Overall, NW Kind's ability to maintain a top-tier rank amidst dynamic market shifts highlights its resilience and appeal in the Oregon vapor pens market.
Notable Products
In January 2025, NW Kind's top-performing product was the Jack Herer Live Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 2,492 units sold. Following closely was the Pink Runtz Shatter (1g) from the Concentrates category, which secured the second position. The Cali Burger Live Resin Cartridge (1g) also performed well, ranking third in the Vapor Pens category. The CBD/THC 2:1 Royal Highness Distillate Cartridge (1g) improved its ranking from fifth in October 2024 to fourth in January 2025, indicating a steady increase in popularity. Meanwhile, the Chocolate Hash Berry Live Resin Cartridge (1g) debuted in the top five in January 2025, showing a promising start in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
