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Dec-2024
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Overview
Market Insights Snapshot
NW Kind has demonstrated varying performance across different product categories in Oregon. In the Concentrates category, the brand saw a dip in rankings from September to November, moving from 7th to 10th place before rebounding to 7th in December. This fluctuation coincided with a decrease in sales from September to November, followed by a slight recovery in December. In the Vapor Pens category, NW Kind maintained a strong presence, consistently ranking within the top six, and even achieved a significant sales increase from October to December. This indicates a robust demand for their vapor pens, despite a momentary dip in October.
Conversely, NW Kind's performance in the Pre-Roll category in Oregon was less impressive. The brand did not break into the top 30 in December, marking a decline from its previous rankings of 77th, 69th, and 70th in September, October, and November, respectively. This suggests a potential challenge in maintaining competitiveness within the pre-roll segment. The absence from the top 30 in December could indicate either a strategic shift away from this category or increased competition. While NW Kind's performance in the Vapor Pens category is noteworthy, the brand's struggle in the Pre-Roll market segment may warrant further analysis to understand underlying factors.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind has shown resilience and consistency in maintaining its position. Despite a slight dip in October 2024, where it fell to 6th place, NW Kind quickly rebounded to secure the 4th rank in both November and December. This recovery is notable given the competitive pressure from brands like White Label Extracts (OR), which consistently held the 3rd position throughout the period, and Buddies, which dominated the market in 2nd place. NW Kind's sales trajectory shows a positive trend, with December sales peaking, suggesting effective strategies in capturing market share despite the intense competition. Meanwhile, Hellavated and FRESHY fluctuated in rankings, indicating potential opportunities for NW Kind to further solidify its market position.
Notable Products
In December 2024, the top-performing product for NW Kind was the Blueberry Muffin Live Resin BHO Cartridge (1g) in the Vapor Pens category, securing the first rank with notable sales of 1554 units. The Purple Punch Distillate Cartridge (1g) followed closely in second place, showing strong performance. The Super Silver Haze Live Resin Cartridge (1g) maintained its third position from November to December, indicating consistent popularity. Jungle Juice Live Resin BHO Cartridge (1g) slipped from first in November to fourth in December, suggesting a slight decline in demand. Meanwhile, Golden Pineapple Live Resin Cartridge (1g) dropped from second in October to fifth in December, reflecting a downward trend over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
