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Aug-2024
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Overview
Market Insights Snapshot
FINCA's performance in the New York cannabis market shows notable activity in the Edible category. Over the summer months, the brand's ranking fluctuated slightly, moving from 17th in May to 22nd in June, before stabilizing at 21st place in both July and August. This slight dip in June could be seen as a minor setback, but the brand's ability to maintain its position in the top 30 throughout the summer indicates a stable presence in the market. The sales figures also reflect some volatility, with a peak in June followed by a decrease in July and a slight recovery in August, suggesting a need for further analysis to understand consumer behavior and market dynamics during these months.
In contrast, FINCA's performance in the Pre-Roll category in New York is less encouraging. The brand only appeared in the rankings in May, positioned at 59th, and failed to secure a spot in the top 30 for the subsequent months. This absence from the rankings indicates a significant challenge in gaining traction within this category. The initial sales figure for May suggests there was some market presence, but the lack of continued visibility points to potential issues in product appeal, distribution, or competition. This trend highlights the need for strategic adjustments if FINCA aims to improve its standing in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Edible category in New York, FINCA has experienced notable fluctuations in its rank and sales over the recent months. From May to August 2024, FINCA's rank dropped from 17th to 22nd, and then stabilized at 21st. This decline contrasts with the performance of 1906, which improved its position from 19th to 16th, indicating a stronger market presence. Similarly, OMO - Open Minded Organics climbed from 23rd to 19th, showing a positive trend. Meanwhile, Gezoont and Delights Bites (NY) also saw improvements, with Gezoont moving up from 31st to 23rd and Delights Bites maintaining a steady rank around 24th. These shifts suggest that while FINCA's sales have been relatively stable, competitors are gaining ground, potentially impacting FINCA's market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In August 2024, the top-performing product from FINCA was Maracuya Gummies 10-Pack (100mg) in the Edible category, which rose to the first rank with sales of 843 units. Pina Pineapple Gummies 10-Pack (100mg), also in the Edible category, dropped to the second position after maintaining the top spot for three consecutive months. Guayaba Gummies 10-Pack (100mg) consistently held the third rank, showing steady performance in the Edible category. Notably, Elmer's Stash Pre-Roll 2-Pack (2g) was ranked fourth in June 2024 but did not appear in the rankings for August. Hazy Daisy Pre-Roll (1g) was ranked fourth in May 2024 but has not been listed in the subsequent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
