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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, FINCA has experienced a notable decline in its performance within the Edible category over the summer months of 2024. Starting at the 21st position in June, the brand gradually slipped down the rankings, landing at 29th by September. This downward trend indicates a consistent decrease in market presence, which could be attributed to various factors such as increased competition or shifts in consumer preferences. The sales figures reflect this downward trajectory, with a significant drop from June's $84,224 to September's $48,361, highlighting a need for strategic adjustments to regain competitive standing.
FINCA's absence from the top 30 brands in other states and categories suggests a more significant challenge in expanding its market footprint beyond New York. This lack of presence could be seen as a missed opportunity to capture a broader consumer base, especially in rapidly growing markets. The brand's focus might need to pivot towards understanding regional demands and tailoring its offerings to meet those needs effectively. The data implies that while FINCA maintains a foothold in New York, there is considerable room for growth and improvement in other regions and product categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, FINCA has experienced a notable decline in ranking from June to September 2024, moving from 21st to 29th place. This shift is mirrored by a decrease in sales over the same period. Comparatively, Ruby Farms, which started at 18th place in June, also saw a decline, dropping to 27th by September. Meanwhile, Love Oui'd made a significant leap from 49th to 28th, indicating a strong upward trend in sales and market presence. Senior Moments showed a modest improvement in rank, moving from 36th to 32nd, suggesting stable performance. Delights Bites (NY) closely followed FINCA's trajectory, ending September at 30th. These dynamics suggest that while FINCA faces challenges in maintaining its market position, competitors like Love Oui'd are gaining traction, potentially impacting FINCA's future sales and rank in the New York edibles market.
Notable Products
In September 2024, the top-performing product from FINCA was Pina Pineapple Gummies 10-Pack (100mg), maintaining its first-place ranking for the fourth consecutive month, with sales reaching 624 units. Maracuya Gummies 10-Pack (100mg) and Guayaba Gummies 10-Pack (100mg) also held steady at their second and third positions, respectively, showcasing consistent performance across the months. Notably, while the ranking of these top three edible products remained unchanged, their sales figures have seen a gradual decline since June 2024. Elmer's Stash Pre-Roll 2-Pack (2g) and Space Cookies Pre-Roll 2-Pack (2g) were ranked fourth and fifth in June but did not appear in the rankings for September, suggesting a possible discontinuation or lack of sales data for these products in recent months. This analysis highlights the enduring popularity of FINCA's edible products amidst fluctuating sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
