Oct-2024
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Overview
Market Insights Snapshot
FINCA's performance in the New York market reveals interesting trends across different product categories. In the Edible category, FINCA has shown a positive trajectory, moving from the 24th rank in July 2024 to the 23rd rank by October 2024. This slight improvement indicates a steady presence in the competitive New York edible market. Although the sales dipped in September, they rebounded significantly in October, suggesting a possible seasonal or promotional influence. In contrast, their presence in the Vapor Pens category is more volatile, with a notable jump from 66th in August to 40th by September, maintaining that position into October. This shift suggests a strategic move or a change in consumer preferences that favored FINCA's vapor products during this period.
Across categories, the absence of FINCA from the top 30 in the Vapor Pens category during July and August in New York could be seen as a setback, but the strong recovery in September and October highlights a potential turnaround. This volatility in rankings might suggest fluctuations in product availability or shifts in marketing strategies. The brand's ability to climb back into a competitive position may indicate effective adjustments in their approach or an introduction of new product lines that resonated well with consumers. However, the consistent ranking in the Edible category throughout the months suggests a stable consumer base, providing a solid foundation for FINCA to build upon in future market strategies.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, FINCA has shown a notable trajectory in recent months. After a dip in August 2024, where it fell to rank 66, FINCA rebounded significantly to secure the 40th position by September and maintained this rank in October. This recovery indicates a positive trend in sales performance, aligning with a marked increase in sales from August to October. Meanwhile, competitors like High Peaks and Gezoont have maintained relatively stable ranks, with Gezoont slightly improving its position to 38th in October. Notably, Kingsroad experienced a decline from 24th in July to 35th in October, suggesting potential market share opportunities for FINCA. The fluctuations in rankings and sales among these brands highlight the dynamic nature of the Vapor Pens market in New York, presenting FINCA with both challenges and opportunities for further growth.
Notable Products
In October 2024, the top-performing product from FINCA was Guayaba Guava Flavour Gummies 10-Pack (100mg), which reclaimed the number one rank with sales reaching 804 units. Maracuya Passion Fruit Flavour Gummies 10-Pack (100mg) rose to the second position, showing a consistent upward trend from the previous month. Super Sour Diesel Distillate Disposable (1g) climbed to third place, maintaining strong performance in the Vapor Pens category. Mango Kush Distillate Disposable (1g) slightly dropped to fourth position despite a steady sales figure. Notably, Pina Pineapple Flavour Gummies 10-Pack (100mg) fell to fifth place, marking a significant decline from its top rank in July and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.