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Nov-2024
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Overview
Market Insights Snapshot
FINCA's performance in the New York market has shown a mixed trajectory across different product categories. In the Edibles category, FINCA maintained a presence within the top 30 brands from August to November 2024, though there was a noticeable dip in rankings from 23rd in October to 29th in November. This decline in rank could be attributed to a significant drop in sales during November, which saw a decrease from October's figures. On the other hand, the Vapor Pens category presented a more positive trend. While FINCA did not break into the top 30, its ranking improved substantially from 62nd in August to 38th in October, before slightly slipping to 43rd in November. This upward movement in rankings suggests a growing acceptance and demand for FINCA's vapor pen products in the New York market.
While the Edibles category saw a decline in sales and rank, the Vapor Pens category experienced a robust increase in sales from August to October, indicating a strong consumer interest in this product line. Despite the drop in November, the overall trend for Vapor Pens remains positive, with sales figures in September and October nearly tripling from August. This suggests that FINCA may need to focus on strategies to maintain this momentum and possibly break into the top 30 rankings in the coming months. Meanwhile, the challenges faced in the Edibles category, especially the sharp sales decline in November, highlight areas that require strategic adjustments to regain consumer interest and improve market positioning.
Competitive Landscape
In the competitive landscape of vapor pens in New York, FINCA has shown a notable trajectory in its rankings over the past few months. Starting from a rank of 62 in August 2024, FINCA made a significant leap to 41 in September, further improving to 38 in October, before slightly declining to 43 in November. This upward trend, despite the recent dip, indicates a positive reception and growing market presence. In contrast, Ruby Farms has consistently ranked lower, not appearing in the top 20 in September and maintaining ranks in the 40s. Meanwhile, Nanticoke has experienced a decline from 32 in September to 38 in November, suggesting a potential opportunity for FINCA to capitalize on shifting consumer preferences. Gezoont has shown a stable performance, ending November at rank 37, which is slightly ahead of FINCA. However, FINCA's sales figures have shown a promising increase from August to October, indicating a strong potential for growth in this competitive market.
Notable Products
In November 2024, the top-performing product from FINCA was the Super Sour Diesel Distillate Disposable (1g) in the Vapor Pens category, which secured the first rank with sales of 502 units. This product improved from its second-place position in the previous two months. The Slurricane Distillate Disposable (1g) made a strong debut, ranking second in its first recorded month. Mango Kush Distillate Disposable (1g) maintained a consistent performance, holding the third rank, slightly improving from fourth in October. Meanwhile, the Guayaba Guava Flavour Gummies 10-Pack (100mg) fell to fourth place from its top position in October, and the Maracuya Passion Fruit Flavour Gummies 10-Pack (100mg) remained steady in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
