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Nov-2024
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Overview
Market Insights Snapshot
Off Hours has demonstrated a strong performance in the New York market, especially in the Edible category, where it consistently holds the top rank from August through November 2024. This consistent performance indicates a solid consumer base and effective product offerings in this category. In contrast, the brand's presence in the Vapor Pens category shows a steady improvement in rankings, moving from 16th in August to 13th by November. This upward trajectory suggests a growing acceptance and possibly an expanding product line in the Vapor Pens category, although the brand is still outside the top 10. The absence of Off Hours from the top 30 in other states and categories could be seen as an area for potential growth or a strategic decision to focus on specific markets.
Despite the fluctuations in sales figures, Off Hours' ability to maintain the number one spot in the Edible category in New York highlights its dominance and consumer loyalty in this segment. The brand's performance in Vapor Pens, while not leading, shows a positive trend with a gradual climb in rankings, indicating potential for future growth. Off Hours' absence from the top 30 rankings in other categories or states might suggest a concentrated strategy or areas where the brand has yet to gain significant traction. This selective presence could imply a focused approach, leveraging strengths in established markets before expanding further.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Off Hours has consistently maintained its top position from August to November 2024, showcasing its strong brand presence and customer loyalty. Despite a dip in sales in September, Off Hours rebounded with impressive growth by November, indicating effective marketing strategies or product offerings that resonated with consumers. Meanwhile, Camino held steady in second place, but with a noticeable sales increase in November, suggesting a potential challenge to Off Hours if the trend continues. Wyld, ranking third consistently, also saw a significant boost in sales by November, further intensifying competition. The sustained leadership of Off Hours amidst these dynamics highlights its robust market strategy, yet the rising sales figures of its closest competitors suggest a need for continuous innovation to maintain its leading edge.
Notable Products
In November 2024, Off Hours' top-performing product was the THC/CBG 10:2 Euphoric Watermelon Lemonade Sour Gummies 10-Pack, maintaining its number one rank consistently from August through November, with a notable sales figure of 18,953 units. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack also held steady in second place throughout the same period, showing a strong sales performance. The CBD/THC/CBN 2:10:3 Offline Grape Punch Gummies 10-Pack remained third, indicating consistent consumer preference for these products. The THC/CBG 10:1 Illuminate Peach Mango Gummies 10-Pack improved its rank from fifth in August to fourth by November, showing a positive trend in sales growth. Meanwhile, the THC/THCV 10:2 Awaken Orangeade Sour Orange Punch Gummies 10-Pack, although ranked fifth, experienced a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
