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Jan-2025
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Overview
Market Insights Snapshot
Off Hours has demonstrated a strong performance in the New York market, particularly in the Edible category, where it consistently held the top spot from October 2024 through January 2025. This consistent ranking indicates a robust consumer demand and possibly effective distribution strategies within the state. The brand's ability to maintain the number one position in the highly competitive edible segment suggests a strong product-market fit and brand loyalty. However, while Off Hours has been successful in the Edible category, its performance in the Vapor Pens category, although improving, shows room for growth. The brand moved from 13th place in October 2024 to 11th place by January 2025, indicating a positive trajectory but also highlighting the competitive nature of this category.
The absence of Off Hours from the top 30 rankings in categories beyond Edibles and Vapor Pens in New York could be seen as a missed opportunity or a strategic focus on specific segments. This lack of presence might suggest that Off Hours either has not yet expanded its product line into other categories or that it is facing significant competition where it does not currently rank. Despite this, the brand's upward movement in the Vapor Pens category is promising and could indicate potential for further growth and diversification. The brand's strategic decisions in the upcoming months will likely determine its ability to capture more market share across different product categories and potentially expand its influence beyond the New York market.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its position as the top-ranked brand from October 2024 through January 2025. This unwavering leadership is indicative of its strong market presence and consumer preference. Despite the competitive pressure from brands like Camino and Wyld, which held steady at the second and third ranks respectively during the same period, Off Hours has managed to sustain its top position. This is particularly notable given that Camino's sales figures are closely trailing Off Hours, suggesting a highly competitive environment. Off Hours' ability to maintain its rank amidst increasing sales from its competitors highlights its robust brand loyalty and effective market strategies. This consistent performance underscores the brand's resilience and adaptability in a dynamic market, positioning it favorably against its competitors.
Notable Products
In January 2025, Off Hours' top-performing product was the Euphoric THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its number one rank consistently since October 2024, with sales reaching 20,307 units. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies held steady at the second position across the same period. The CBD/THC/CBN 2:10:3 Offline Grape Punch Gummies remained in third place, showing consistent performance throughout the months. THC/CBG 10:1 Illuminate Peach Mango Gummies also maintained its fourth-place rank, indicating stable demand. Notably, the Offline CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies entered the rankings in January 2025, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
