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Mar-2025
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Overview
Market Insights Snapshot
Off Hours has demonstrated a strong presence in the New York market, particularly in the Edible category where it has maintained the top rank consistently from December 2024 through March 2025. This suggests a robust and steady demand for their edible products, which is further emphasized by a notable increase in sales from February to March 2025. However, their performance in the Vapor Pens category shows a different trend. While they started at the 14th position in December 2024 and maintained it in January 2025, they slipped to 16th in February before slightly recovering to 15th in March 2025. This fluctuation indicates a more competitive landscape in the Vapor Pens category, where Off Hours faces challenges in maintaining a higher rank.
It is important to note that Off Hours has not been able to break into the top 30 brands in any other state or category during this period, which can be seen as a limitation in their market reach or product appeal outside of New York. The consistent top ranking in the Edible category in New York is a positive sign, but the absence of rankings in other areas suggests potential areas for growth or a need for strategic adjustments to broaden their market presence. Understanding the dynamics that contribute to their success in New York could be key to replicating that success in other markets and categories.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its top position from December 2024 through March 2025, showcasing its strong market presence and consumer preference. Despite fluctuations in sales, Off Hours has managed to outperform its competitors, such as Camino and Wyld, which have held steady ranks at second and third place, respectively, during the same period. Notably, while Camino's sales saw a dip in January and February 2025 before rebounding in March, Off Hours demonstrated resilience with a consistent upward trend in sales, particularly in March 2025. This indicates a robust brand strategy and customer loyalty, positioning Off Hours as a formidable leader in the New York edible market.
Notable Products
In March 2025, the top-performing product from Off Hours was the Euphoric - THC/CBG 10:2 Watermelon Lemonade Sour Gummies 10-Pack, maintaining its first-place rank with sales of 15,503 units. Following closely was the CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack, which also retained its second-place position throughout the previous months. The Illuminate - THC/CBG 5:1 Peach Mango Gummies 10-Pack improved its standing from February, rising from fourth to third place. Meanwhile, the Offline - CBD/THC/CBN 2:10:3 Grape Punch Gummies 10-Pack saw a slight decline, moving from third to fourth place. Lastly, the Offline - CBD/THC/CBN 10:10:4 Cherry Berry Sour Gummies 10-Pack consistently held the fifth rank, showing a significant increase in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
