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Oct-2024
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Overview
Market Insights Snapshot
Off Hours has demonstrated a strong and consistent performance in the New York market, particularly in the Edible category where it has maintained the number one ranking from July through October 2024. This top position highlights the brand's dominance and consumer preference in this category. The sales figures for Edibles have shown a positive trajectory, with a significant increase from July to August, and a steady performance thereafter. Such consistent ranking suggests that Off Hours has successfully captured and retained a significant portion of the market share in this category, indicating a well-established brand presence.
In contrast, the Vapor Pens category in New York reflects a different trend for Off Hours. Here, the brand has experienced fluctuations in its rankings, ranging from 12th to 16th place over the same period, indicating a more competitive landscape. Despite these variations, the brand has managed to improve its sales from September to October, which could suggest a strategic effort to strengthen its position in this category. However, the absence of a top 10 ranking in Vapor Pens suggests potential areas for growth and improvement. These insights into Off Hours' performance across categories and states provide a nuanced understanding of its market dynamics.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Off Hours has consistently maintained its top position from July to October 2024, showcasing its strong market presence and consumer preference. Despite the fierce competition, Off Hours has managed to outperform other notable brands such as Camino, which held a steady second rank during the same period. Interestingly, while Wyld showed a positive trend by climbing from not being in the top 20 in July to securing the third position by August, it still trails behind Off Hours in terms of rank and sales. This consistent leadership by Off Hours suggests a robust brand loyalty and effective market strategies, positioning it as a dominant force in the New York Edible market.
Notable Products
In October 2024, Off Hours maintained strong sales with the THC/CBG 10:2 Euphoric Watermelon Lemonade Sour Gummies 10-Pack leading as the top product, achieving a consistent rank of 1 across the past four months with sales reaching 17,683 units. Following closely, the CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack held the second position consistently, showing a notable increase in sales from previous months. The CBD/THC/CBN 2:10:3 Offline Grape Punch Gummies 10-Pack remained stable at rank 3, continuing its steady sales growth. THC/CBG 10:1 Illuminate Peach Mango Gummies also held its position at rank 4, maintaining a consistent performance. Lastly, THC/THCV 10:2 Awaken Orangeade Gummies rounded out the top five, with a slight increase in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
