.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Off Hours has maintained a strong presence in the New York cannabis market, especially in the Edible category where it has consistently held the number one position from September to December 2024. This dominance is underscored by a substantial increase in sales, with December figures reaching over $3.6 million. The brand's performance in the Vapor Pens category, however, shows a more modest trajectory. While it started at the 14th position in September, it briefly climbed to 13th in November before returning to 14th in December. This fluctuation suggests potential challenges in gaining a stronger foothold in the Vapor Pens market, despite steady sales growth over the months.
The absence of Off Hours from the top 30 rankings in other states and categories might indicate either a strategic focus on the New York market or challenges in penetrating other regions. The consistent top ranking in Edibles within New York suggests a well-established brand loyalty or effective market strategies in this category. In contrast, the Vapor Pens category's rankings highlight an area with room for improvement and potential growth opportunities if targeted effectively. Such insights could be crucial for stakeholders looking to understand the brand's market dynamics and future potential across different states and product categories.
Competitive Landscape
In the New York edible cannabis market, Off Hours has consistently maintained its leading position from September to December 2024, ranking first each month. This stability in rank underscores its strong market presence and consumer preference. Despite the competitive pressure from brands like Camino and Wyld, which have held the second and third positions respectively, Off Hours has managed to not only retain its top spot but also show a steady increase in sales over the months. While Camino's sales figures are notably high, Off Hours' ability to maintain its rank suggests a robust brand loyalty and effective marketing strategies. The consistent performance of its competitors highlights the competitive nature of the market, yet Off Hours' leadership indicates its strong foothold and potential for continued growth in the New York edibles category.
Notable Products
In December 2024, Off Hours maintained consistent top rankings with their THC/CBG 10:2 Euphoric Watermelon Lemonade Sour Gummies 10-Pack leading the sales chart, achieving a sales figure of 25,418. The CBD/THC/CBN 2:10:1 Mellow Blue Razzberry Sour Gummies 10-Pack remained steadfast in the second position, closely followed by the CBD/THC/CBN 2:10:3 Offline Grape Punch Gummies 10-Pack. The THC/CBG 10:1 Illuminate Peach Mango Gummies 10-Pack secured the fourth spot, while the THC/THCV 10:2 Awaken Orangeade Sour Orange Punch Gummies 10-Pack rounded out the top five. Notably, there were no changes in the rankings from previous months, indicating a stable performance across Off Hours' product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
