Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, OGEEZ has demonstrated strong performance in the Edible category. Over the months from July to October 2024, the brand consistently maintained a top position, ranking 2nd from August through October after starting at 3rd in July. This indicates a solid market presence and a successful strategy in maintaining consumer interest and sales momentum. The brand's sales figures in Arizona also reflect this stability, with a notable peak in August, followed by a slight dip in September, and then a recovery in October. Such trends suggest that OGEEZ has managed to capture and retain a significant portion of the edible market in Arizona, even amidst fluctuating sales volumes.
However, outside of Arizona, OGEEZ's presence is less prominent, as it does not appear in the top 30 brands for any other state or province within the given data. This absence in other markets could either indicate a strategic focus on Arizona or a potential area for growth and expansion. For a brand like OGEEZ, which has shown the ability to perform well in a competitive category like edibles, exploring opportunities in other states could be a viable path to broaden its market reach. Understanding the dynamics that led to their success in Arizona might provide valuable insights for replicating this performance elsewhere.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, OGEEZ has demonstrated a strong performance, consistently holding the second rank from August to October 2024. This stability in rank highlights its resilience and appeal among consumers, despite the presence of formidable competitors. Notably, Wyld maintains a dominant position at the top, consistently ranking first across the same period, indicating a significant lead in market share. Meanwhile, Baked Bros and Gron / Grön have fluctuated slightly, with Baked Bros securing the third position and Gron / Grön oscillating between fourth and fifth. OGEEZ's ability to maintain its rank suggests effective brand strategies and customer loyalty, although the sales figures indicate that Wyld's lead remains substantial. This competitive positioning underscores the importance for OGEEZ to innovate and differentiate further to close the gap with Wyld and solidify its standing against other contenders.
Notable Products
In October 2024, OGEEZ's top-performing product was The Creams Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank consistently from July through October with sales reaching 16,335 units. The Raspberry Orange RSO Gummies 10-Pack (100mg) rose significantly in rank, moving from fifth in September to second in October, marking a notable increase in sales to 12,001 units. Big Peg's Raspberry Orange RSO Gummies (100mg) remained steady in third place, despite a slight decrease in sales from August. The THC/CBN 2:1 Indica Aqua Berry Gummies 10-Pack (100mg THC, 50mg CBN) experienced a drop in rank from second in September to fourth in October. Meanwhile, Sativa The Fruits Gummies 10-Pack (100mg) maintained a stable presence in the fifth position over the last two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.