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Nov-2024
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Overview
Market Insights Snapshot
OGEEZ has shown a strong performance in the Edible category within the state of Arizona. Maintaining a consistent rank of second place from August to October 2024, the brand experienced a slight dip in November, moving to third place. This movement is noteworthy as it indicates a solid market presence despite the slight ranking decline. Interestingly, OGEEZ's sales in Arizona have shown an upward trend from September to November, with a notable increase in sales figures in October. This suggests a robust consumer demand and effective market strategies in place.
In contrast, the brand's performance in Illinois presents a different picture. OGEEZ was not ranked within the top 30 Edible brands in August 2024, but made significant progress by entering the rankings at 51st place in September and climbing to 48th in October, before slightly dropping to 49th in November. This improvement, albeit gradual, highlights a growing presence and potential for expansion in the Illinois market. The sales figures reflect this positive trajectory with a steady increase from September to November, showcasing potential for further growth if the trend continues.
Competitive Landscape
In the Arizona edible market, OGEEZ has experienced a notable shift in its competitive positioning from August to November 2024. While consistently maintaining the second rank from August to October, OGEEZ saw a slight dip to third place in November. This change in rank can be attributed to the impressive performance of Baked Bros, which climbed from third to second place, indicating a surge in their sales momentum. Despite this, OGEEZ's sales have shown a steady upward trend, reflecting robust consumer demand. However, the brand faces stiff competition from Wyld, which has consistently held the top position with a significant sales lead. Additionally, Gron / Grön and Smokiez Edibles remain strong contenders, maintaining their ranks at fourth and fifth, respectively, and showcasing healthy sales growth. This competitive landscape suggests that while OGEEZ remains a key player, strategic efforts are needed to reclaim and solidify its position against rising competitors in the Arizona edible market.
Notable Products
In November 2024, OGEEZ's top-performing product was The Fruits - Indica Mellow Gummies 10-Pack (100mg), maintaining its number one rank since August 2024 with sales reaching 18,348 units. The Raspberry Orange RSO Gummies 10-Pack (100mg) held steady at the second position, showing a consistent improvement from the fifth rank in August. Big Peg's Raspberry Orange RSO Gummy (100mg) remained at the third position throughout the months, indicating stable performance. THC/CBN 2:1 Indica Aqua Berry Gummies 10-Pack (100mg THC, 50mg CBN) ranked fourth, having fluctuated between second and fourth places in previous months. The Sativa The Fruits Gummies 10-Pack (100mg) consistently held the fifth position, showing moderate growth in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
