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Oct-2024
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Overview
Market Insights Snapshot
OHHO's performance in New York shows a mixed trajectory across different product categories. In the Edible category, OHHO has struggled to break into the top 30, with rankings hovering around the low 50s for most months. However, there is a slight upward trend as seen in October, where they improved to rank 47, indicating potential growth or strategic shifts in this segment. Despite not being among the top players, the increase in sales from September to October suggests that there might be underlying factors driving consumer interest or market expansion efforts that are beginning to pay off.
In contrast, OHHO's performance in the Pre-Roll category in New York presents a more stable and promising picture. The brand consistently maintained a position within the top 50, with a notable peak in August where they reached the 39th position. Although there was a slight dip in September, they quickly rebounded in October, suggesting resilience and a strong market presence. The substantial sales figures in this category highlight OHHO's solid footing and potential for further growth. This stability and potential for growth in the Pre-Roll category contrast with their challenges in the Edible sector, offering a nuanced view of OHHO's strategic positioning in the New York market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, OHHO has shown a steady improvement in rank from July to October 2024, moving from 45th to 38th position. This upward trend is indicative of a positive shift in sales performance, with a notable increase in sales from July to October. In contrast, FlowerHouse New York experienced a decline in rank, dropping from 18th in July to 37th in October, despite a strong start in sales. Meanwhile, House of Sacci demonstrated a remarkable climb in September, reaching the 20th position, but fell back to 35th by October. Zizzle and To The Moon have shown fluctuating ranks, with Zizzle ending at 41st and To The Moon at 40th in October. These dynamics suggest that while OHHO is gaining traction, it faces stiff competition from brands like House of Sacci, which have shown potential for rapid rank improvements, and FlowerHouse New York, which, despite recent declines, started from a higher position.
Notable Products
In October 2024, OHHO's top-performing product was the Super Lemon Haze Pre-Roll (0.5g), maintaining its first-place rank with sales of 2,299 units. The Jack Herer Pre-Roll (0.5g) climbed back to the second position, surpassing OG Kush Pre-Roll (0.5g), which moved down to third place. Jack Herer Pre-Roll 7-Pack (3.5g) improved its standing to fourth place, showing a consistent rise in sales over the past months. Meanwhile, the Super Lemon Haze Pre-Roll 7-Pack (3.5g) slipped to fifth place despite its steady performance. Overall, the rankings reflect a dynamic shift among OHHO's top products, with notable gains for the Jack Herer Pre-Roll (0.5g) in particular.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
