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Nov-2024
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Overview
Market Insights Snapshot
In the New York market, OHHO has shown varied performance across different product categories. In the Edible category, OHHO did not make it into the top 30 brands, maintaining a position beyond the 50th rank from August to November 2024. This indicates a potential area for growth or a lack of market penetration in this category. On the other hand, the Pre-Roll category presents a more positive picture for OHHO. Starting at the 40th position in August, OHHO improved its ranking to 34th by November, suggesting a strengthening presence and possibly increased consumer preference or effective distribution strategies in this category.
Examining the sales trends, OHHO's performance in the Edible category shows a slight fluctuation in sales figures, with a peak in September before a minor decline in November. This could suggest seasonal variations or the impact of promotional activities. In contrast, the Pre-Roll category not only saw an improvement in rank but also demonstrated a significant increase in sales from October to November, indicating a robust upward trend. This growth might reflect successful marketing efforts or a shift in consumer preferences towards OHHO's offerings in the Pre-Roll segment within New York.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, OHHO has shown a gradual improvement in its ranking, moving from 40th in August 2024 to 34th by November 2024. This upward trend is indicative of a positive shift in sales performance, with November sales reaching $149,851, a notable increase from the $110,083 recorded in September. However, OHHO faces stiff competition from brands like Heavy Hitters, which re-entered the top 20 in October and maintained a strong presence, and Dogwalkers, which despite a dip in October, remains ahead of OHHO in rankings. Meanwhile, FlowerHouse New York has seen a decline, falling out of the top 20 by November, which could present an opportunity for OHHO to capture market share. Additionally, House of Sacci experienced fluctuations, peaking at 20th in September but dropping to 38th by November, highlighting the dynamic nature of the market and the potential for OHHO to capitalize on these shifts to improve its standing further.
Notable Products
In November 2024, OHHO's top-performing product was the Jack Herer Pre-Roll 0.5g, which ascended to the number one rank with notable sales of 1906 units. OG Kush Pre-Roll 0.5g maintained a strong position, ranking second, although it experienced a slight decrease in sales compared to October. Super Lemon Haze Pre-Roll 0.5g, previously the top-ranked product for three consecutive months, fell to third place in November. The Super Lemon Haze Pre-Roll 7-Pack 3.5g and Jack Herer Pre-Roll 7-Pack 3.5g held steady at fourth and fifth places, respectively. Overall, the rankings indicate a shift in consumer preference towards Jack Herer products in the pre-roll category for this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
