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Jan-2025
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Overview
Market Insights Snapshot
OHHO's performance across various categories in New York reveals notable trends. In the Edible category, OHHO has not managed to break into the top 30 rankings from October 2024 through January 2025, indicating a potential area for improvement or increased competition in this segment. Despite this, the brand's Pre-Roll category exhibits a positive trajectory, moving from the 39th position in October 2024 to the 32nd position by January 2025. This steady climb in rankings suggests a growing consumer preference or successful marketing strategies in this category, which could be pivotal for OHHO's overall market presence in New York.
While the Edible category's absence from the top 30 might be seen as a challenge, the Pre-Roll segment's consistent rise in New York indicates a promising opportunity for OHHO to capitalize on. The increase in Pre-Roll sales from October 2024 to January 2025 underscores this potential, reflecting consumer engagement and possibly effective distribution or product differentiation strategies. This upward trend in the Pre-Roll category could serve as a foundation for OHHO to explore further growth strategies, potentially expanding their reach or diversifying their product offerings in other promising categories.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, OHHO has shown a steady improvement in its rankings from October 2024 to January 2025, moving from 39th to 32nd place. This upward trend suggests a positive reception and increasing market presence. However, OHHO faces stiff competition from brands like To The Moon, which experienced a significant leap in rank from 37th to 18th in November 2024, although it later dropped to 34th by January 2025. Meanwhile, Her Highness NYC and CRU Cannabis have fluctuated in their rankings, with Her Highness NYC dropping to 51st in December before recovering to 30th in January, and CRU Cannabis maintaining a relatively stable position. Notably, Cheech & Chong's entered the top 20 in November but did not maintain a consistent presence, indicating volatility in consumer preferences. OHHO's consistent improvement in rank, despite these competitive pressures, highlights its growing appeal and potential for further sales growth in the New York pre-roll market.
Notable Products
In January 2025, Super Lemon Haze Pre-Roll (0.5g) retained its position as the top-performing product for OHHO, with sales reaching 2694 units. Jack Herer Pre-Roll (0.5g) remained steady in second place, maintaining its rank from December 2024. OG Kush Pre-Roll (0.5g) consistently held the third position throughout the past months. Durban Poison Pre-Roll (0.5g) improved its ranking to fourth in January, rising from fifth in December. Super Lemon Haze Pre-Roll 7-Pack (3.5g) stayed in the fifth position, showing stable sales performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
