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Nov-2024
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Overview
Market Insights Snapshot
Ohio Clean Leaf has shown varying performance across different states and categories, with a noticeable trend in the Flower category within Ohio. The brand maintained a consistent position at rank 29 in both August and September 2024, but slipped to rank 33 in October before rebounding slightly to rank 30 in November. This fluctuation suggests a competitive market environment and potential challenges in maintaining a top 30 position consistently. The decline in sales from August to October, followed by a slight recovery in November, indicates that while there is a struggle to keep a steady rank, there might be strategies or market conditions that allowed a marginal improvement towards the end of the period.
In terms of category performance, Ohio Clean Leaf's presence in the top 30 for the Flower category in Ohio highlights its relative strength, although the brief exit from the top 30 in October suggests potential vulnerabilities or increased competition. The brand's ability to re-enter the top 30 by November is a positive sign, indicating resilience and adaptability in a dynamic marketplace. However, the absence of rankings in other states or categories implies that Ohio Clean Leaf may have limited reach or influence outside of its home state or specific product lines. This localized performance could be a strategic focus or a limitation that might need addressing for broader market penetration.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Ohio Clean Leaf has experienced fluctuating ranks over the past few months, indicating a dynamic market environment. Notably, Ohio Clean Leaf maintained a steady rank of 29 in both August and September 2024, but saw a dip to 33 in October before recovering slightly to 30 in November. This pattern suggests a competitive pressure from brands like Find., which consistently outperformed Ohio Clean Leaf, peaking at rank 17 in October. Meanwhile, Ascension and Verano have shown similar volatility, with Ascension achieving a higher rank than Ohio Clean Leaf in November. Interestingly, Curaleaf surpassed Ohio Clean Leaf in October, reaching rank 29, but fell behind again in November. These shifts highlight the competitive nature of the Ohio flower market, where Ohio Clean Leaf must strategize to improve its rank and sales amidst strong competition.
Notable Products
In November 2024, Solo Burger (2.83g) from Ohio Clean Leaf maintained its position as the top-performing product, with impressive sales of 3624 units. Blackberry Kush (2.83g) climbed back up to the second position after being ranked third in October, showcasing consistent demand. Banana Puddintain (2.83g) held steady at third place, indicating stable interest from consumers. Watermelon Cake (2.83g) re-entered the rankings at fourth, suggesting a resurgence in popularity. Notably, Solo Burger (5.66g) appeared in the rankings at fifth, highlighting a growing interest in larger product sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
