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Oct-2024
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Overview
Market Insights Snapshot
In the state of Ohio, Ohio Processing Plant has demonstrated notable performance across different product categories. In the Edible category, the brand has seen a significant upward trend, moving from a rank of 24 in July 2024 to 15 in September, before slightly declining to 18 in October. This fluctuation in ranking is accompanied by a substantial increase in sales from July to September, indicating a strong consumer response to their edible products during this period. However, the drop in October suggests potential challenges or increased competition that the brand may need to address to maintain its momentum.
Meanwhile, in the Vapor Pens category, Ohio Processing Plant has shown consistent improvement, especially from July to August, where they jumped from a rank of 45 to 28. By September and October, they achieved a stable position at rank 20, reflecting a solid footing in this competitive segment. The consistent climb in rankings and sales figures from July through October highlights the brand's growing influence and acceptance in the Ohio market. Notably, their absence from the top 30 rankings in some months in other states or categories could indicate areas where the brand is either not present or needs to enhance its market penetration strategies.
Competitive Landscape
In the Ohio vapor pens category, Ohio Processing Plant has shown a remarkable upward trend in rankings over the past few months, moving from 45th place in July 2024 to securing the 20th position by October 2024. This impressive climb indicates a significant increase in market presence and consumer preference. Notably, competitors such as Timeless and Vapen have experienced fluctuations in their rankings, with Vapen dropping from 9th to 19th place, which could suggest a shift in consumer loyalty or market dynamics that Ohio Processing Plant has capitalized on. Meanwhile, Fuzed and Buckeye Relief have maintained lower ranks, with Buckeye Relief falling out of the top 20 in October. This competitive landscape suggests that Ohio Processing Plant's strategic initiatives may be effectively resonating with consumers, positioning them as a rising contender in the Ohio vapor pens market.
Notable Products
In October 2024, the top-performing product from Ohio Processing Plant was the Ghost Train Haze Distillate Cartridge (0.84g), which regained its top position from August after falling to second place in September, with a notable sales figure of 2650 units. The Strawberry Banana Cream Distillate Cartridge (0.84g) maintained its strong performance, ranking second, up from third in September. Grape Soda Distillate Cartridge (0.84g) improved its standing, moving from fourth in September to third in October. Sour Apple Pie Distillate Cartridge (0.84g) entered the rankings for the first time, securing the fourth position. Diablo OG Distillate Cartridge (0.84g) experienced a drop, falling from first place in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
