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Dec-2024
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Overview
Market Insights Snapshot
Old Pal's performance in the Arizona flower category has shown some fluctuations, maintaining a rank within the top 30 but experiencing a slight decline from 24th to 27th place by December 2024. This movement is indicative of a competitive market environment, where maintaining consistent sales can be challenging. In contrast, their performance in Massachusetts has been relatively strong, with Old Pal ranking 11th in November before slipping to 15th in December. This could suggest a seasonal dip or increased competition in the state. The brand's presence in Maryland is noteworthy, as they have managed to stay within the top 30 for flower, although they have seen a drop in rankings from 17th to 23rd. Additionally, Old Pal has entered the pre-roll category in Maryland, debuting at 29th place in December, which may signal potential growth opportunities in this segment.
In New York, Old Pal's flower category rankings have consistently been outside the top 30, fluctuating between 32nd and 44th place. This indicates a challenging market for the brand, possibly due to strong competition or consumer preferences. However, it's worth noting that they have ventured into the pre-roll category, although they have yet to break into the top 30. In Ohio, Old Pal's presence in the vapor pen category has been limited, with a debut rank of 39th in November. This suggests a potential area for growth, provided they can navigate the competitive landscape effectively. The brand's varied performance across states and categories highlights both challenges and opportunities, with some markets showing promising signs of growth while others present hurdles that need to be addressed.
Competitive Landscape
In the Massachusetts flower category, Old Pal experienced notable fluctuations in its market position from September to December 2024, with its rank shifting from 12th to 15th. Despite a peak in sales in November, Old Pal's overall ranking was impacted by competitors such as Eleven, which climbed from 23rd to 13th, and Bostica, which maintained a relatively stable position, ending December at 14th. The rise of Eleven suggests a growing consumer preference that could challenge Old Pal's market share. Additionally, South Shore Plug and Galactic maintained consistent rankings, indicating steady competition. These dynamics highlight the importance for Old Pal to innovate and differentiate to regain and sustain higher market rankings amidst a competitive landscape.
Notable Products
In December 2024, Tropical Runtz Pre-Ground (14g) emerged as the top-performing product for Old Pal, ascending from its third position in November to first place, with notable sales of 1,631 units. Galactic Goo Pre-Roll 2-Pack (1g) secured the second spot, marking its debut in the rankings. Meyer Hashsky (28g) entered the list at third place, indicating a strong performance for the month. Durban Poison Distillate Cartridge (0.5g) saw a decline, dropping from its previous first position in September to fourth in December. Gummie Bunz Pre-Roll 2-Pack (1g) rounded out the top five, showing a fresh entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
