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Nov-2024
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Overview
Market Insights Snapshot
Old Pal's performance in the cannabis market has shown varying trends across different states and categories. In the Arizona flower category, the brand has demonstrated a consistent upward movement, improving its rank from 27th in August 2024 to 23rd by November 2024. This positive trend suggests a growing acceptance or popularity of Old Pal's products in this region. Conversely, in Maryland, while Old Pal maintained a stable presence in the flower category, they did not manage to enter the top 30 for vapor pens, which could imply a competitive market or a need for strategic adjustments.
In Massachusetts, Old Pal's flower category saw a slight fluctuation in rankings, dropping from 9th in August to 12th in September and October, before climbing back to 10th in November. This indicates a resilient market position despite minor setbacks. On the other hand, in New York, Old Pal faced challenges in the flower category, falling from 34th in September to 61st by November, showing a significant decline in market presence. This drop might reflect increased competition or shifting consumer preferences. Additionally, Old Pal's entry into the pre-roll category in New York at 57th position suggests potential growth areas, although they did not maintain a ranking in subsequent months.
Competitive Landscape
In the Massachusetts flower category, Old Pal has experienced fluctuations in its market position over the past few months, with its rank shifting from 9th in August 2024 to 12th in both September and October, before climbing back to 10th in November. This indicates a resilient performance amidst competitive pressures. Notably, Road Tripper consistently outperformed Old Pal, maintaining a higher rank despite a downward trend from 5th to 8th place by November. Meanwhile, Strane and Springtime have shown competitive dynamics, with Strane closely trailing Old Pal in November and Springtime dropping from 7th to 12th place. This competitive landscape suggests that while Old Pal faces strong contenders, its ability to regain rank in November reflects strategic resilience and potential for growth in sales, as evidenced by its sales increase from October to November.
Notable Products
In November 2024, the top-performing product for Old Pal was Buckin Runtz Pre-Ground (14g) in the Flower category, securing the number one rank with sales of 1743 units. NF1 (28g), also in the Flower category, followed closely in the second position, having dropped from its top spot in October 2024. Mystic Journey Ready to Roll (14g) made a notable entry at the third rank, indicating strong consumer interest. Cosmic OG Distillate Cartridge (0.5g), a Vapor Pens product, ranked fourth, showcasing diversity in the top sellers. Dionysus Popcorn (28g) rounded out the top five, alluding to a consistent preference for Flower products among consumers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
