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Jan-2025
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Overview
Market Insights Snapshot
Old Pal has shown varied performance across different states and product categories, reflecting a dynamic presence in the cannabis market. In the Flower category, Old Pal has maintained a consistent ranking in Arizona, holding steady at 27th place from November 2024 through January 2025, despite a noticeable decline in sales. Meanwhile, in Massachusetts, Old Pal experienced a notable improvement, climbing to the 10th position by January 2025. This movement indicates a strong foothold in Massachusetts, where sales also saw a significant rebound after a dip in December. However, in Maryland, the brand's Flower category ranking dropped out of the top 30 by January 2025, which could be a point of concern.
In the Pre-Roll and Vapor Pens categories, Old Pal's presence is more sporadic. In Maryland, Old Pal entered the Pre-Roll category rankings at 24th in November 2024 but didn't maintain a spot in the top 30 in subsequent months. Similarly, their Vapor Pens did not rank until January 2025, when they appeared at 35th place, suggesting a late but emerging presence. In Ohio, Old Pal's Vapor Pens consistently ranked 39th in November and December 2024, although they did not sustain this into January 2025. In New York, Old Pal's Flower category saw an impressive rise from being outside the top 30 in December to 30th by January 2025, indicating a positive trend in consumer acceptance.
Competitive Landscape
In the Massachusetts flower category, Old Pal experienced notable fluctuations in its rank and sales over the observed months, indicating a dynamic competitive landscape. Starting in October 2024, Old Pal held the 13th rank, improving to 11th in November, but then dropping to 15th in December before climbing to 10th in January 2025. This volatility contrasts with the steady ascent of Kynd Cannabis Company, which improved its position from 16th to 11th over the same period. Meanwhile, Glorious Cannabis Co. maintained a strong presence in the top 10, although it slipped slightly from 4th to 8th. Despite the fluctuations, Old Pal's January sales rebounded significantly, suggesting resilience and potential for further growth. This competitive environment highlights the importance for Old Pal to leverage strategic marketing and product differentiation to maintain and improve its market position against formidable competitors like Find. and Springtime, both of which consistently ranked higher than Old Pal during the observed months.
Notable Products
In January 2025, the top-performing product from Old Pal was Dionysus (28g) in the Flower category, achieving the highest sales figure of 1601 units. NF1 (28g), also in the Flower category, secured the second position with 1418 units sold, showing a rise from its previous ranks in October and November 2024. Meyer Hashsky (28g) maintained its third position from December 2024 to January 2025, with sales increasing to 1314 units. Cookies N' Cream Ready To Roll (14g) entered the rankings at fourth place, while NF1 (3.5g) rounded out the top five. These shifts in rankings highlight a notable increase in demand for Dionysus (28g) and a consistent performance by Meyer Hashsky (28g) over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
