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Oct-2024
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Overview
Market Insights Snapshot
Old Pal has shown varied performance across different states and product categories, indicating a dynamic market presence. In Arizona, their Flower category has maintained a steady rank at 25th place from August to October 2024, after a slight decline from July. Despite this consistency in ranking, sales have fluctuated, with a notable increase in October. In Maryland, Old Pal's Flower category has demonstrated an upward trajectory, improving its rank from 24th in July to 19th in October, accompanied by a steady increase in sales. However, in the New York market, Old Pal's Flower category has experienced a drop in ranking from 35th in July to 45th in October, which aligns with a decline in sales, especially in October.
Focusing on the Pre-Roll category, Old Pal has faced challenges in Illinois, where it did not appear in the top 30 rankings after July. This absence suggests either a competitive market or a shift in consumer preferences. In contrast, Old Pal's performance in the Massachusetts Flower category has been relatively strong, with a peak rank of 9th in August, although it slightly declined to 14th by October. This fluctuation in Massachusetts is noteworthy as it reflects both competitive pressures and potential opportunities for growth. Meanwhile, in Ohio, Old Pal's Vapor Pens made an entry in September with a rank of 42nd, indicating a new market penetration or product launch. These movements highlight the brand's varied success and challenges across different regions and product lines.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Old Pal has shown a dynamic performance over the past few months. In July 2024, Old Pal was ranked 15th, but it climbed to 9th in August, indicating a strong upward trend in sales and market presence. However, the brand experienced slight fluctuations, dropping to 13th in September and then improving to 14th in October. This suggests that while Old Pal is maintaining a solid position, it faces stiff competition from brands like South Shore Plug, which consistently held a higher rank, and Bostica, which made a notable leap from 24th in July to 9th in September. Meanwhile, Kynd Cannabis Company and Shaka Cannabis Company also present competitive challenges, with Kynd showing a strong improvement in rank from 17th to 11th by September, before settling at 16th in October. These shifts highlight the competitive volatility in the Massachusetts flower market, where Old Pal must continue to innovate and adapt to maintain and improve its standing.
Notable Products
In October 2024, the top-performing product for Old Pal was NF1 (28g) in the Flower category, which climbed to the number one rank from fourth place in September, with sales reaching 1,424 units. Mac V2 (3.5g) debuted strongly in the second position with notable sales figures. Dionysus (28g) maintained a consistent presence, holding steady at third place for two consecutive months. Gspot Pre-Ground (14g) entered the rankings at fourth, indicating a strong market entry. Mental Breakdown Ready To Roll (14g) also emerged as a new contender, securing the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
