Oct-2024
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Overview
Market Insights Snapshot
Old School Hash Co. has shown varied performance across categories and states, particularly in the concentrates category within Michigan. The brand maintained a steady presence in the top 30, with rankings fluctuating slightly from 22nd in July 2024 to 25th in October 2024. This movement indicates a slight decline in their standing within the concentrates category, which could be a result of increased competition or changes in consumer preferences. Interestingly, despite the drop in ranking, the brand experienced a peak in sales during August 2024, suggesting a possible promotional effort or seasonal demand that temporarily boosted their market presence.
In terms of geographical performance, Old School Hash Co.'s presence in states beyond Michigan remains a mystery, as there is no available data indicating their ranking in other states or provinces. This absence from the top 30 in other markets could imply limited distribution or brand recognition outside of Michigan. The brand's ability to maintain its position within the top 30 in Michigan, however, highlights its established foothold in this market, despite the challenges faced in sustaining higher rankings. This situation presents both a challenge and an opportunity for Old School Hash Co. to expand and strengthen its presence in other regions to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of Michigan's concentrates market, Old School Hash Co. has experienced fluctuating rankings over the past few months, indicative of a dynamic market environment. While the brand maintained a relatively stable position, moving from 22nd in July to 25th in October 2024, it faced stiff competition from brands like Five Star Extracts, which climbed from 39th to 23rd, showcasing a strong upward trend. Similarly, ErrlKing Concentrates held a higher rank consistently, although it saw a drop from 15th to 24th over the same period. Meanwhile, Strait-Fire and Feefers also demonstrated volatility, with rankings slipping towards the end of the period. These movements highlight the competitive pressure Old School Hash Co. faces, emphasizing the need for strategic marketing efforts to enhance brand visibility and capture market share in a rapidly evolving sector.
Notable Products
In October 2024, the top-performing product from Old School Hash Co. was Papaya OG Bubble Hash (1g) under the Concentrates category, maintaining its first-place rank consistently from July through October with a notable sales figure of 2997 units. Super Polm Brick Hash (1g) emerged as a strong contender, securing the second position with no previous rankings in the earlier months. Panama Haze Bubble Hash (1g) debuted at the third spot, indicating a rising interest in this product. Primera Brick Hash (1g) also made its first appearance in the rankings, landing in fourth place. Slapz Bubble Hash (1g) showed a steady performance, maintaining the fifth spot from August through October, with a significant increase in sales from 350 units in September to 821 units in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.