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Jan-2025
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Overview
Market Insights Snapshot
Old School Hash Co. has shown a notable presence in the Michigan cannabis market, particularly within the Concentrates category. Over the span from October 2024 to January 2025, the brand maintained a fluctuating yet consistent position within the top 20 ranks. Notably, December 2024 marked a peak performance with the brand climbing to the 13th position, indicating a significant uptick in popularity or market penetration during that period. This rise in rank coincided with a substantial increase in sales, suggesting effective market strategies or increased consumer demand. However, by January 2025, the brand experienced a slight dip back to the 18th position, which may warrant further investigation into competitive dynamics or seasonal variations affecting consumer preferences.
Despite not breaking into the top 10 in the Concentrates category in Michigan, Old School Hash Co.'s consistent presence in the rankings highlights its resilience and steady consumer base. The absence of ranking in any other state or province suggests either a strategic focus on the Michigan market or challenges in expanding their footprint beyond this region. This concentrated market approach could be beneficial in establishing a strong brand identity locally before considering broader geographical expansion. The fluctuations in rank and sales figures also suggest potential areas for optimization, such as marketing strategies or product offerings, to strengthen their position in the competitive landscape of cannabis concentrates.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Old School Hash Co. has demonstrated notable fluctuations in its ranking, which have implications for its market positioning and sales strategy. Over the period from October 2024 to January 2025, Old School Hash Co. experienced a peak in December 2024, reaching 13th place, before dropping back to 18th in January 2025. This temporary rise in rank coincided with a significant increase in sales, suggesting a successful marketing or product strategy during that month. Competitors such as Five Star Extracts and Redemption showed more consistent upward trends, with Redemption notably climbing from 28th in October 2024 to 16th by January 2025, indicating a strong growth trajectory. Meanwhile, High Minded and Peachy Hash & Co. maintained relatively stable positions, with High Minded consistently ranking within the top 20 after November 2024. These dynamics suggest that while Old School Hash Co. has the potential to outperform its peers, sustaining such performance will require strategic adjustments to maintain and capitalize on its market presence amidst strong competition.
Notable Products
In January 2025, Papaya OG Bubble Hash (1g) from Old School Hash Co. maintained its position as the top-performing product in the Concentrates category, with sales reaching 2058 units. Lavender Gelato Brick Hash (1g) held steady at the second rank, showing a slight increase in sales from December. Moroccan Cream Brick Hash (1g) improved its standing to third place, up from fourth in December. Scarlett Runtz Brick Hash (2g) entered the rankings at fourth place, while Slapz Brick Hash (1g) debuted at fifth. Notably, Papaya OG Bubble Hash (1g) has consistently returned to the top spot after a temporary dip in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
