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Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Oleum Extracts (Oleum Labs) has shown consistent performance in the Concentrates category, maintaining a steady ranking of 5th place from August through October 2024, before slightly dropping to 6th in November. This minor decline might suggest increased competition or shifting consumer preferences. Despite this, their sales figures in the Concentrates category remain robust, indicating a strong market presence. On the other hand, their performance in the Vapor Pens category has seen a gradual decline in rankings from 47th in August to 56th in November, which could be a cause for concern as it suggests they are losing ground to competitors in this segment.
In the Pre-Roll category, Oleum Extracts (Oleum Labs) initially showed a promising upward trend, moving from 50th in August to 48th in October. However, a significant drop to 61st place in November highlights potential challenges, such as market saturation or a decrease in consumer interest. This decline in rank is accompanied by a noticeable reduction in sales, which may necessitate strategic adjustments to regain their footing. The absence of top 30 rankings in any other states or provinces underscores the brand's concentrated focus on the Washington market, which could be both a strength and a limitation depending on their future growth strategies.
Competitive Landscape
In the Washington concentrates market, Oleum Extracts (Oleum Labs) experienced a slight decline in rank from 5th place in August, September, and October 2024 to 6th place in November 2024. Despite this drop, Oleum Extracts maintained a consistent sales performance, with only minor fluctuations in sales figures over the months. This stability is noteworthy given the competitive landscape, where brands like Dabtastic improved their rank from 7th in August to 5th in November, overtaking Oleum Extracts. Meanwhile, Snickle Fritz and Tasty Terps held steady in their rankings, with Snickle Fritz consistently in 8th place and Tasty Terps dropping from 6th to 7th by November. The leading brand, Regulator, maintained a strong position, although it saw a slight decline from 3rd to 4th place. These dynamics suggest that while Oleum Extracts faces stiff competition, its ability to maintain a stable sales trajectory amidst shifting ranks highlights its resilience and potential for strategic growth in the Washington concentrates market.
Notable Products
In November 2024, Oleum Extracts (Oleum Labs) saw Oreoz Honey Crystal (1g) take the top spot in product sales within the Concentrates category, achieving a notable sales figure of 814 units. Blueberry Cookies Honey Crystal (1g) maintained a strong performance, moving up from third place in October to second place in November with 770 units sold. Pineapple Express Honey Crystal (1g) debuted at third place with 691 units, while Gummy Bears Honey Crystal (1g) secured fourth place with 674 units. Grape Gushers Infused Pre-Roll 2-Pack (1g) rounded out the top five, marking its first appearance in the rankings with 657 units. This month marked a significant shift for Oleum Extracts (Oleum Labs) as several products entered the rankings for the first time, indicating a diversification in their top-performing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
