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Jan-2025
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Overview
Market Insights Snapshot
In the Washington market, Oleum Extracts (Oleum Labs) has shown consistent performance in the Concentrates category, maintaining a steady 5th place ranking from October 2024 through January 2025. This stability in ranking suggests a strong foothold in the Concentrates market, despite a slight decline in sales from $256,872 in October to $207,529 in January. In contrast, their performance in the Pre-Roll category is less impressive, with rankings fluctuating and never breaking into the top 30, indicating a potential area for growth or reevaluation of strategy.
In the Vapor Pens category, Oleum Extracts (Oleum Labs) has seen some variability in their ranking, moving from 48th in October to 46th in January. Despite not securing a top 30 position, the brand experienced a notable increase in sales from October to November, before a decline in January. This suggests that while they are not yet a dominant player in the Vapor Pens market, there is potential for growth if they can capitalize on the sales momentum seen in November. Overall, the brand's performance across categories in Washington highlights areas of both strength and opportunity.
Competitive Landscape
In the Washington concentrates market, Oleum Extracts (Oleum Labs) consistently held the 5th rank from October 2024 to January 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from October to January, Oleum Extracts maintained its rank, suggesting a loyal customer base and effective brand positioning. Competitors such as Forbidden Farms and Regulator consistently ranked higher, with Forbidden Farms securing the 2nd and 3rd positions and Regulator holding the 4th position throughout the same period. This highlights a competitive landscape where Oleum Extracts needs to strategize to climb the ranks. Meanwhile, Dabtastic and Snickle Fritz trailed behind Oleum Extracts, indicating a competitive edge over these brands. To improve its market position, Oleum Extracts could focus on innovative product offerings or marketing strategies to increase its sales and potentially surpass Regulator in the coming months.
Notable Products
In January 2025, Oleum Extracts (Oleum Labs) saw Blueberry Yum Yum Infused Pre-Roll 2-Pack (1g) emerge as the top-performing product, achieving the highest sales with 1,387 units sold. Following closely, Purple Punch Honey Crystal (1g) secured the second position, demonstrating significant popularity among concentrates. The Sugar Cone series dominated the pre-roll category with Gelato, Blue City Diesel, and Gorilla Glue #4 variants taking the third, fourth, and fifth ranks respectively. Compared to previous months, these products have consistently maintained or improved their standings, indicating a robust market preference for infused pre-rolls and concentrates. This performance highlights the growing consumer demand and strategic product positioning by Oleum Extracts (Oleum Labs).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
