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Aug-2024
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Overview
Market Insights Snapshot
OMO - Open Minded Organics has shown a notable performance in the New York market across various product categories. In the Edible category, the brand has seen a steady climb, moving from the 23rd rank in May 2024 to the 19th rank by August 2024. This upward trend is indicative of growing consumer preference and increasing sales, which peaked at $90,437 in August. However, in the Vapor Pens category, OMO started outside the top 30 in May but managed to break into the top 24 by August, showing a significant improvement and capturing more market share over the summer months.
In the Tincture & Sublingual category, OMO - Open Minded Organics has maintained a consistent position, holding steady at the 4th rank from May through August 2024. This stability suggests a strong and loyal customer base within this product line. The sales figures for this category have also shown a positive trajectory, with a notable increase to $44,786 in August. Despite not being in the top 30 for Vapor Pens in May, the brand's rapid ascent to the 24th rank by August highlights a successful strategy in gaining traction in this competitive segment. This mixed performance across categories underscores the brand's strengths and areas for potential growth within the New York market.
Competitive Landscape
In the highly competitive New York Vapor Pens market, OMO - Open Minded Organics has shown a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 38 in May 2024, OMO has climbed to 24 by August 2024, indicating a significant improvement in market positioning. This rise is particularly impressive when compared to competitors like Jetty Extracts, which fluctuated between ranks 23 and 26 without breaking into the top 20, and Cookies, which also hovered around the mid-20s. Plug Play maintained a relatively stable position in the low 20s, while Rezinators showed a gradual improvement but still lagged behind OMO's recent surge. This positive trend for OMO suggests a growing consumer preference and effective marketing strategies, positioning it as a rising star in the New York Vapor Pens category.
Notable Products
In August 2024, the top-performing product from OMO - Open Minded Organics was Sour Tangie Distillate RSO Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with a notable sales figure of 1173 units. The OG Kush RSO Distillate Cartridge (1g) also showed strong performance, securing the second position, up from third place in July. Blueberry RSO Gummies 10-Pack (100mg) dropped to third place from its previous top position in July, indicating a slight decline in its dominance. Sleepy Strawberry RSO Gummies 10-Pack (100mg) also experienced a drop, moving to fourth place from second in July. Notably, Purple Urkle RSO Distillate Cartridge (1g) entered the rankings for the first time, landing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
