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Oct-2024
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Overview
Market Insights Snapshot
OMO - Open Minded Organics has shown varied performance across different product categories in New York. In the Edible category, the brand maintained a steady presence, with a ranking that shifted slightly from 26th in July to 24th by October, indicating a stable yet competitive position in the market. The Vapor Pens category saw a more dynamic movement, with OMO climbing from 36th place in July to 27th in October, suggesting an upward trend in consumer preference or market penetration. However, it's worth noting that the brand was not in the top 30 for Vapor Pens in July and August, which could be seen as a significant improvement or a potential area for further growth.
In contrast, the Tincture & Sublingual category has been a stronghold for OMO in New York, consistently holding the 4th position from July through October. This consistency highlights the brand's strong presence and possibly loyal customer base in this segment. While the sales figures across categories show some fluctuations, the notable increase in Vapor Pens sales from July to October suggests a growing demand or effective marketing strategies. The absence of OMO from the top 30 in certain months for some categories underscores the competitive nature of the market and highlights areas where the brand could focus on improving its standing.
Competitive Landscape
In the competitive landscape of vapor pens in New York, OMO - Open Minded Organics has shown a promising upward trend in brand rank from July to October 2024, climbing from 36th to 27th position. This improvement is noteworthy, especially when compared to competitors like Jetty Extracts, which fluctuated between 25th and 35th, and Olio, which consistently remained outside the top 20. Meanwhile, Bloom and Rezinators maintained relatively stable positions, with Bloom peaking at 22nd in September. OMO's sales have also experienced a significant increase, particularly from August to October, indicating a positive reception in the market. This upward trajectory in both rank and sales suggests that OMO is effectively capturing market share and could potentially continue this momentum if current strategies are maintained or enhanced.
Notable Products
In October 2024, the top-performing product for OMO - Open Minded Organics was the OG Kush RSO Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from September with notable sales of 1129 units. The Sour Tangie Distillate RSO Cartridge (1g) followed closely in second place, consistently holding its position from August and showing strong sales performance. The Sleepy Strawberry RSO Gummies 10-Pack (100mg) climbed to third place in the Edible category, improving from its fourth-place ranking in the previous months. Meanwhile, the Blueberry RSO Gummies 10-Pack (100mg) dropped to fourth place, despite being the top-ranked product in July. The Purple Urkle RSO Distillate Cartridge (1g) maintained a steady fifth-place ranking since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
