.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
OMO - Open Minded Organics has demonstrated a consistent presence in the New York market, particularly in the Tincture & Sublingual category, where it has maintained a steady 4th place ranking from August through November 2024. This stability suggests a strong consumer preference and brand loyalty within this category. Conversely, its performance in the Edible category has seen slight fluctuations, with rankings moving between 23rd and 25th place. Although not in the top tier, the brand's ability to stay within the top 30 indicates a persistent consumer interest, albeit with room for improvement.
In the Vapor Pens category, OMO has shown a notable upward trend in New York, moving from 36th place in August to 29th in November. This improvement is indicative of increasing consumer acceptance and could signal potential for greater market penetration if the trend continues. However, the absence of OMO in the top 30 rankings for other states or provinces suggests that their market presence is currently limited to New York, which might be a strategic focus or a potential area for expansion. The brand's sales figures across these categories reflect varying degrees of success, with some categories showing promising growth trajectories.
Competitive Landscape
In the competitive landscape of vapor pens in New York, OMO - Open Minded Organics has shown a promising upward trend in rankings from August to November 2024. Starting at rank 36 in August, OMO improved to rank 29 by November, indicating a positive trajectory in market presence. This improvement is notable when compared to competitors like Jetty Extracts and Cookies, which have fluctuated in their rankings without a clear upward trend. Meanwhile, Plug Play and Rezinators have maintained relatively stable positions, with Plug Play consistently ranking higher than OMO. Despite this, OMO's steady climb in the rankings suggests an effective strategy in capturing market share, potentially driven by increased consumer interest or successful marketing efforts. This trend positions OMO as a brand to watch, as its continued growth could challenge the current market leaders in the New York vapor pen category.
Notable Products
In November 2024, the top-performing product from OMO - Open Minded Organics was the OG Kush RSO Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from October with sales of 1,107 units. The Sour Tangie Distillate RSO Cartridge (1g), also in Vapor Pens, held steady in the second position, showing a slight increase in sales compared to the previous month. Sleepy Strawberry RSO Gummies 10-Pack (100mg) remained in third place in the Edible category, while Blueberry RSO Gummies 10-Pack (100mg) stayed fourth, both consistent with their October rankings. Purple Urkle RSO Distillate Cartridge (1g) continued to rank fifth in Vapor Pens, indicating stable performance over the past few months. Overall, the rankings for November remained unchanged from October, suggesting a consistent consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
