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Jan-2025
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Overview
Market Insights Snapshot
In the diverse cannabis market of New York, OMO - Open Minded Organics has shown varied performance across different product categories. In the Edible category, the brand has maintained a consistent presence within the top 30 brands, albeit with a slight decline in rank from 28th in October 2024 to 30th by January 2025. This suggests that while OMO maintains a foothold, there is increasing competition in this space. On the other hand, the Tincture & Sublingual category presents a more robust picture for OMO, consistently ranking 4th from October through December 2024, before a minor dip to 5th in January 2025. This stability indicates strong consumer preference and possibly effective marketing strategies within this category.
Contrastingly, the Vapor Pens category highlights a challenge for OMO as it did not make it into the top 30 rankings, maintaining a position of 35th in October and slipping further to 41st by November 2024, with no change through January 2025. This persistent lower ranking suggests that OMO faces significant competition or market saturation in this category, potentially indicating a need for strategic pivots or innovations to capture consumer interest. Overall, while OMO's performance in New York shows strengths in certain categories, the data also underscores the importance of adapting to market dynamics and consumer preferences to sustain and grow its market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, OMO - Open Minded Organics has experienced a relatively stable performance, maintaining its rank at 41st place from November 2024 through January 2025, following a slight drop from 35th in October 2024. This consistency in ranking suggests a steady presence in the market, despite fluctuations in sales. Notably, Nanticoke has consistently outperformed OMO, maintaining a higher rank throughout the same period, although its sales have shown a downward trend from November to January. Meanwhile, Gezoont has demonstrated a significant upward trajectory, climbing from 51st in October to 38th by January, indicating a potential emerging threat to OMO's market position. Brands like Luci and FINCA have remained lower in rank compared to OMO, suggesting that while OMO faces challenges, it still holds a competitive edge over some players in the New York Vapor Pens market.
Notable Products
In January 2025, the top-performing product from OMO - Open Minded Organics was the Sour Tangie Distillate RSO Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for the third consecutive month with sales of 955 units. The Sleepy Strawberry RSO Gummies 10-Pack (100mg) in the Edible category rose to the second position, up from third in previous months, indicating a growing consumer preference. Standardized RSO Infused Oil Tincture (1000mg THC, 30ml), a newcomer to the top ranks, secured the third position, marking a significant entry into the top tier. The Blueberry RSO Gummies 10-Pack (100mg) slipped to fourth place from its second rank in December, reflecting a slight decrease in sales performance. Purple Urkle RSO Distillate Cartridge (1g) consistently held the fifth spot across all months, showing steady demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
