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Oct-2024
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Overview
Market Insights Snapshot
On The Rocks has shown a consistent presence in the Illinois market, particularly within the Concentrates category. Throughout the months from July to October 2024, the brand maintained its position within the top 30, albeit just barely, ranking 30th in both September and October. This steady presence suggests a stable, if not dominant, performance in this segment. However, the brand's sales figures reveal fluctuations, with a notable drop in August followed by a recovery in September. Such trends indicate potential volatility in consumer demand or competitive pressures within the Concentrates market in Illinois.
In contrast, On The Rocks has faced more challenges in the Edible and Vapor Pens categories in Illinois. The brand consistently ranked outside the top 30 in Edibles, with rankings ranging from 38th to 40th over the observed months. This could imply a struggle to capture significant market share or resonate with consumer preferences in this category. Similarly, in the Vapor Pens category, On The Rocks did not make it into the top 30, indicating a need for strategic adjustments or innovation to improve its standing. Despite these challenges, the brand experienced an increase in sales for Vapor Pens in October, hinting at a potential upward trend or successful promotional efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, On The Rocks experienced notable fluctuations in rank over the past few months, reflecting a dynamic market environment. Despite a dip in rank from July to September, On The Rocks rebounded in October, climbing to the 51st position. This recovery is particularly significant when compared to competitors such as nuEra, which saw a decline from 47th to 52nd, and Flower by Edie Parker, which dropped from 44th to 49th. Meanwhile, Tyson 2.0 emerged in September at the 53rd rank and improved to 48th by October, indicating a potential rising competitor. Although IC Collective maintained a consistent presence outside the top 50, their sales saw a significant increase, hinting at potential future competition. These shifts suggest that while On The Rocks is regaining momentum, the brand must remain vigilant and adaptive to maintain and improve its market position amidst evolving competition.
Notable Products
In October 2024, the top-performing product for On The Rocks was Sour Apricot Apple x Sonny G Live Rosin Gummies 10-Pack (100mg), which climbed to the number one spot from second place in September, with notable sales of 1108 units. Following closely, Sour Apricot Apple Live Rosin Gummies 10-Pack (100mg) slipped to the second position after holding the top rank for three consecutive months. Peach Mango Flavored Cherry On Top Live Rosin Gummies 10-Pack (100mg) improved its ranking from fourth to third, indicating a positive sales trend. Apple Fritter Live Rosin Cartridge (0.5g) debuted in the rankings at fourth place, showing strong initial sales performance. Meanwhile, Miracle Fruit Solventless Live Rosin Cartridge (0.5g) re-entered the rankings in fifth place, having previously been absent in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
