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Dec-2024
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Overview
Market Insights Snapshot
In Illinois, On The Rocks has shown a fluctuating performance across different product categories. In the Concentrates category, they maintained a presence within the top 30, with rankings showing a slight dip from 29th in September to 31st in October, before recovering back to 29th in November and ending December at 30th. This indicates a relatively stable foothold, though not without challenges in maintaining consistency. In contrast, the Edibles category reflects a more challenging landscape for On The Rocks, as they failed to break into the top 30 throughout the analyzed months, consistently ranking in the low 40s. This suggests an area where the brand might need to strategize for better market penetration or differentiation.
When examining the Vapor Pens category, On The Rocks displayed a dynamic yet stable performance, with rankings hovering around the early 50s. Starting at 54th in September, they improved slightly to 51st in October and maintained a similar position through November, before dropping to 55th in December. This movement suggests a competitive category where On The Rocks is on the cusp of breaking into a higher tier but faces stiff competition. The brand's ability to remain within a close range of the top 50 indicates potential for growth, provided they can leverage their strengths and address market demands effectively. Overall, Illinois presents a mixed bag of opportunities and challenges for On The Rocks, with each category showing distinct trends that could inform future strategic decisions.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, On The Rocks has experienced a relatively stable but slightly declining rank from September to December 2024, maintaining the 41st position for three consecutive months after dropping from 38th in September. This stability contrasts with the performance of competitors such as Kiva Chocolate, which improved its rank from 45th to 42nd over the same period, and OGEEZ, which climbed from 51st to 43rd. Notably, Kanha / Sunderstorm entered the top 40 by December, suggesting a strong upward trend. Meanwhile, Legacy Cannabis (IL) showed a slight decline, moving from 36th to 40th. These shifts indicate a dynamic market where On The Rocks faces increasing competition, particularly from brands that are improving their sales and rankings, which could impact its market share if the trend continues.
Notable Products
In December 2024, the top-performing product from On The Rocks was the Peach Mango Flavored Cherry On Top Live Rosin Gummies 10-Pack (100mg), securing the first rank with sales reaching 1130 units. The Peach Mango Flavored Jet Lag Live Rosin Gummies 10-Pack (100mg) followed closely in second place, marking its debut in the rankings. The Sour Apricot Apple x Sonny G Live Rosin Gummies 10-Pack (100mg) fell to third place after leading in the previous months. The Cherry On Top Live Rosin Cartridge (0.5g) entered the rankings at fourth position, while the G Purps Live Rosin Cartridge (0.5g) claimed the fifth spot. Notably, the Peach Mango Flavored Cherry On Top Live Rosin Gummies showed consistent improvement, climbing from fourth in September to first in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
