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Sep-2024
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Overview
Market Insights Snapshot
On The Rocks has shown varied performance across different product categories in Illinois. In the Concentrates category, the brand managed to maintain its presence in the top 30, albeit with a slight decline, holding onto the 30th position in both August and September 2024. This consistency, despite a drop in sales from June to August, suggests a stabilization in market share towards the end of the observed period. The Edible category, however, tells a different story, with On The Rocks not breaking into the top 30 throughout the summer months, which could indicate stronger competition or a shift in consumer preferences. The Vapor Pens category saw On The Rocks struggle to make significant headway, with the brand not ranking in the top 30, highlighting potential challenges in this segment.
Across the categories in Illinois, On The Rocks’ performance in the Concentrates sector stands out as a key area of interest, as it remained in the top 30 despite fluctuations in sales figures. This suggests a loyal customer base or effective marketing strategies that helped maintain its rank despite a competitive market. In contrast, the Edible and Vapor Pens categories reflect areas where On The Rocks might need to reassess its strategy, as the absence from the top rankings indicates room for improvement. The decline in Vapor Pens sales, particularly, points to potential challenges that could be addressed by product innovation or enhanced marketing efforts. These insights provide a snapshot of the brand's position in Illinois, offering a glimpse into both its strengths and opportunities for growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, On The Rocks has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In June 2024, On The Rocks held the 33rd rank, but slipped to 38th in July, and further to 40th in August, before slightly recovering to 37th in September. This trend suggests a challenging market environment, likely influenced by the performance of competitors such as Jams, which maintained a more stable position, ranking 32nd in June and only dropping to 36th by September. Meanwhile, The Botanist showed a declining trend from 22nd in June to 34th in September, yet still maintained a higher rank than On The Rocks throughout this period. The presence of Kiva Chocolate and Tyson 2.0 further complicates the competitive landscape, with Kiva Chocolate consistently ranking in the 40s and Tyson 2.0 re-entering the top 50 in August. These dynamics underscore the need for On The Rocks to innovate and differentiate to improve its market standing and sales performance.
Notable Products
In September 2024, On The Rocks' top-performing product was the Sour Apricot Apple Live Rosin Gummies 10-Pack (100mg), maintaining its number one rank consistently since June, with sales of 1,043 units. The Peach Mango Flavored Miracle Fruit Live Rosin Gummies 10-Pack (100mg) held the second position, which it has maintained since August, although sales have decreased from the previous month. The Miracle Fruit Live Rosin Badder (1g) emerged as a new contender in the rankings, securing the third spot. Meanwhile, the Miracle Fruit Solventless Live Rosin Cartridge (0.5g) improved its position from fifth to fourth place, indicating a positive trend in its popularity. The Peach Mango Flavored Cherry On Top Live Rosin Gummies 10-Pack (100mg) made a notable entry at second place, highlighting its strong performance in the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
