.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of Opi-Not has shown significant variability across different categories and states. In the Tincture & Sublingual category in California, Opi-Not made a notable entrance into the top 30 rankings by December 2024, achieving the 20th position. This suggests a positive trend in consumer acceptance and market penetration for their tincture products, despite not being ranked in the top 30 in the previous months. The sales figures for December indicate a slight decline from September, reflecting fluctuations that might be attributed to seasonal demand or competitive pressures.
Conversely, in the Topical category in California, Opi-Not managed to secure the 14th position by December 2024, a commendable achievement considering their absence from the top 30 in the preceding months. This movement into the rankings highlights a growing interest and possibly effective marketing strategies or product improvements in this category. However, the lack of presence in other states or provinces could suggest either a strategic focus on California or challenges in expanding their market reach. These insights into Opi-Not's performance provide a glimpse into their strategic positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Opi-Not has shown a noteworthy entry by securing the 14th rank in December 2024, marking its debut in the top 20. This positions Opi-Not alongside established competitors such as Wild Bill's, which maintained a consistent presence by ranking 14th in November and 15th in December, and Proof, which held the 13th position from November to December. While Blue Sage made a reappearance in December at rank 12, Opi-Not's emergence suggests a growing acceptance and potential for upward mobility in the market. The sales trajectory of Opi-Not, with December figures surpassing those of Proof and Dr. May, indicates a promising trend that could lead to further rank advancements if sustained. This competitive positioning highlights Opi-Not's potential to capture a larger market share as it continues to build its brand presence in California.
Notable Products
In December 2024, the CBD:THC 1:1 Sandalwood Spice Nano Lotion (250mg THC, 250mg CBD, 3oz) emerged as the top-performing product for Opi-Not, climbing from a consistent third place in previous months to first, with notable sales of 470 units. The CBD/THC 1:1 Daytime Nano Tincture maintained strong performance, holding the second spot despite being the leader for the three months prior. The CBD/THC 1:1 Nighttime Nano Tincture saw a drop to third place from its steady second position in earlier months. The CBD:THC 20:1 Sandalwood Spice Nano Lotion remained stable in fourth place throughout the period. This data indicates a significant rise in popularity for the Sandalwood Spice Nano Lotion, particularly in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
