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Jan-2025
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Overview
Market Insights Snapshot
Oregrown has shown notable performance in the Oregon cannabis market, particularly in the Concentrates and Flower categories. In Concentrates, Oregrown demonstrated a strong upward trajectory, moving from the 12th position in November 2024 to 6th by January 2025. This improvement is indicative of a successful strategy or product appeal in this category. In the Flower category, Oregrown experienced an even more impressive rise, climbing from 18th place in November 2024 to 5th in January 2025. This significant leap suggests a growing consumer preference or effective market penetration strategies. However, the Pre-Roll category has been challenging, with Oregrown not breaking into the top 30, signaling potential areas for growth or reevaluation.
In the Vapor Pens category, Oregrown maintained a more stable but slightly declining presence, moving from 12th place in October 2024 to 16th by January 2025. This suggests a need to reassess their competitive positioning or product offerings in this category. Despite this, the overall sales figures indicate a robust performance in the Oregon market, with a noticeable spike in Flower sales by January 2025. The varying performance across these categories highlights both the strengths and potential opportunities for Oregrown to further solidify and expand its market presence in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregrown has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 32 in October 2024, Oregrown surged to the 5th position by January 2025, indicating a significant increase in market presence and consumer preference. This upward movement is underscored by a substantial rise in sales, reflecting a growing customer base and effective marketing strategies. In contrast, Grown Rogue, which maintained a top position in October 2024, experienced a slight decline to the 3rd rank by January 2025, suggesting potential challenges in sustaining its lead. Meanwhile, Meraki Gardens also showed impressive growth, climbing from the 20th rank in October 2024 to the 4th position by January 2025, indicating strong competition for Oregrown. Eugreen Farms and Gud Gardens have also been notable players, with Gud Gardens making a significant leap from outside the top 20 to 7th place by January 2025. These shifts highlight a dynamic market environment where Oregrown's strategic advancements have positioned it as a formidable contender among established brands.
Notable Products
In January 2025, Oregrown's top-performing product was Swiss Watch Bulk in the Flower category, securing the number one rank with sales reaching 5035 units. The Fly Bulk, also in the Flower category, took the second spot with notable sales, though specific figures are not disclosed. Hash Burger Bulk moved up to the third position from its previous fourth place in December 2024, indicating a significant increase in popularity with sales of 3768 units. High Desert Sour Sage Bulk entered the top rankings at fourth place, while Hash Burger Live Rosin 1g in the Concentrates category dropped to fifth from its top position in October 2024. This analysis highlights the strong performance of Flower category products, particularly those in bulk, during the specified period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
