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Dec-2024
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Overview
Market Insights Snapshot
Oregrown has demonstrated a notable performance across various product categories in Oregon. In the Concentrates category, the brand has shown a strong upward trajectory, climbing from a rank of 14 in September 2024 to 6 by December 2024. This indicates a significant improvement in market presence and consumer preference for their concentrates, with a corresponding increase in sales from $114,532 in September to $179,010 in December. On the other hand, the Vapor Pens category saw a slight decline in ranking from 12 to 16 over the same period, suggesting potential challenges in maintaining consumer interest despite a relatively high market position.
In the Flower category, Oregrown has made impressive gains, moving from a rank of 35 in September to 16 by December. This rise in ranking suggests a growing popularity and acceptance of their flower products among consumers in Oregon, as evidenced by the increase in sales volume. Conversely, the Pre-Roll category has seen a decline, with Oregrown not making it into the top 30 brands by December, indicating a possible area for strategic improvement. These movements across categories highlight the brand's strengths and areas where it might need to focus more attention in the future to enhance its market standing.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, Oregrown has experienced a gradual decline in its ranking from 12th place in September and October 2024 to 16th place by December 2024. This downward trend in rank is mirrored by a decrease in sales over the same period, suggesting potential challenges in maintaining market share. Notably, Echo Electuary has shown resilience, maintaining a higher rank than Oregrown in most months, despite a dip in December. Meanwhile, Gem Carts has demonstrated strong performance, consistently ranking higher than Oregrown and peaking at 8th place in November. Additionally, Bobsled Extracts has shown a positive trajectory, improving its rank from 19th in September to 17th in November. These trends indicate that Oregrown faces stiff competition from both established and emerging brands, necessitating strategic adjustments to regain its competitive edge in the Oregon market.
Notable Products
In December 2024, Triple Burger (Bulk) from the Flower category maintained its position as the top-selling product for Oregrown, with an impressive sales figure of 9396 units. Han Solo Burger (Bulk) emerged as the second-highest seller, despite not being ranked in previous months. Smackerz x Frose Infused Pre-Roll (1g) held steady at third place, showing consistent performance since October 2024. The Fly (Bulk) entered the rankings at fourth place, while Block Berry (Bulk) slipped to fifth, down from its fourth-place position in November. These shifts indicate a dynamic market where new entries are gaining traction and previously top-ranked products are being challenged.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
