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Nov-2024
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Overview
Market Insights Snapshot
Oregrown's performance in the Oregon market demonstrates notable fluctuations across various product categories. In the Concentrates category, Oregrown maintained a steady presence, ranking 12th in October 2024 before slipping to 18th in November 2024. This decline in ranking could be attributed to a dip in sales from October to November. Meanwhile, in the Flower category, Oregrown showed an impressive upward trajectory, moving from 34th in August to 19th by November, indicating a significant improvement in market position and likely reflecting a strategic focus on enhancing product offerings or marketing efforts in this category.
However, the brand faced challenges in the Pre-Roll segment within Oregon, where it failed to secure a position in the top 30, with rankings dropping from 36th in August to 50th in November. This downward trend suggests potential areas for improvement, possibly in product differentiation or consumer engagement strategies. In contrast, Oregrown's Vapor Pens maintained a strong presence, consistently ranking within the top 16, though there was a slight decline from 12th to 16th between October and November. This category's performance reflects a solid consumer base despite the competitive pressures in the market. Overall, Oregrown's varied performance across categories highlights both opportunities for growth and areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Oregrown has experienced a notable shift in its market position from August to November 2024. Initially maintaining a steady rank of 12th place from August through October, Oregrown dropped to 16th in November, indicating a potential challenge in maintaining its competitive edge. During this period, Boujee Blendz consistently ranked just above Oregrown, moving from 13th to 14th place, while Verdant Leaf Farms showed a more dynamic performance, fluctuating between 14th and 17th place but ultimately surpassing Oregrown in November. Meanwhile, Bobsled Extracts and Sessions Cannabis Extract demonstrated upward momentum, with Bobsled Extracts climbing from 22nd to 17th place and Sessions Cannabis Extract maintaining a stable presence in the top 20. These shifts suggest that while Oregrown remains a significant player, it faces increasing competition from brands that are gaining traction in the Oregon vapor pen market.
Notable Products
In November 2024, the top-performing product from Oregrown was Pineapple Cake (Bulk) in the Flower category, which climbed to the number one spot with notable sales of 2093 units. Gush Mints (Bulk) followed as the second best-seller, marking its debut in the rankings. Block Berry (Bulk) secured the third position, improving from fifth place in October. Smackerz x Frose Infused Pre-Roll (1g) slipped to fourth place, despite a steady increase in sales over the previous months. Trop Cherry Cookies (Bulk) entered the rankings at fifth position, showcasing a strong performance in its initial month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
