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Oct-2024
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Overview
Market Insights Snapshot
Oregrown's performance in the Oregon market showcases a mixed trajectory across various product categories. In the Concentrates category, the brand maintained a relatively stable position, ranking around 12th place in August and September before rebounding to 10th place in October. This suggests a strong recovery in sales momentum, possibly due to strategic adjustments or market demand. Conversely, their Flower products showed a gradual improvement, climbing from 40th in July to break into the top 30 by October. This upward trend in Flower sales highlights a growing consumer preference or successful marketing strategies that have enhanced their visibility and competitiveness in this category.
In the Pre-Roll category, however, Oregrown experienced a decline, slipping from 29th in July to 43rd by October. This drop indicates potential challenges in maintaining market share, perhaps due to increased competition or shifts in consumer preferences. On a more positive note, their Vapor Pens maintained a strong presence, consistently ranking between 12th and 14th place throughout the months observed. The consistency in this category suggests a loyal customer base or effective product differentiation strategies. While Oregrown's performance varies across categories, the brand's ability to recover in Concentrates and grow in Flower demonstrates resilience and adaptability in the competitive Oregon cannabis market.
Competitive Landscape
In the Oregon Vapor Pens category, Oregrown has shown a consistent performance with a slight fluctuation in rankings from July to October 2024, moving from 14th to 13th, then up to 12th, and back to 13th. This stability is notable, especially when compared to competitors like Select, which experienced a significant drop from 7th to 11th place in October, despite having higher sales figures in prior months. Meanwhile, Farmer's Friend Extracts and Verdant Leaf Farms have also seen fluctuations, with Farmer's Friend Extracts dropping from 9th to 12th place and Verdant Leaf Farms maintaining a relatively stable position, albeit slightly lower than Oregrown. Sauce Essentials remained outside the top 15 for most of the period, highlighting Oregrown's competitive edge in maintaining a stronger market presence. This consistent ranking suggests a stable customer base and effective market strategies by Oregrown, even as competitors experience more volatility.
Notable Products
In October 2024, Oregrown's top-performing product was Peach Gasoline (Bulk) in the Flower category, securing the number one rank with notable sales of 1,279 units. Swiss Watch (Bulk), also in the Flower category, followed closely as the second top seller. Beach Grapes (Bulk) maintained a strong presence, ranking third in the Flower category. The Spray Tan x Amaretto Sour Rosin Infused Pre-Roll (1g) experienced a slight drop to fourth place, after previously holding the top spot in August. Meanwhile, the Smackerz x Frose Infused Pre-Roll (1g) emerged in the rankings, securing the fifth position with increasing sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
