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Sep-2024
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Overview
Market Insights Snapshot
Organic Theory has shown a dynamic performance across various categories in the state of Oregon. In the Flower category, the brand's presence was not consistently in the top 30, with rankings absent for July and September 2024. However, they managed to climb to the 85th position in August, indicating a positive movement compared to June when they were ranked 100th. This suggests some volatility in their market presence, possibly due to competitive pressures or shifts in consumer preferences. Despite the lack of consistent top 30 placements, the brand's sales in this category showed an upward trend from June to August, highlighting potential growth opportunities if they can maintain or improve their ranking.
In contrast, Organic Theory's performance in the Pre-Roll category in Oregon has been more stable and promising. Starting at the 38th position in June, the brand improved its ranking significantly, reaching the 21st spot by September 2024. This consistent upward trajectory is accompanied by a substantial increase in sales, particularly notable from July to September. The brand's ability to break into the top 30 in August and further advance by September suggests a strengthening market position and growing consumer acceptance. This trend in the Pre-Roll category could be indicative of successful marketing strategies or product innovations that resonate well with consumers in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Organic Theory has demonstrated a noteworthy upward trajectory over the past few months. Starting from a rank of 38 in June 2024, Organic Theory has impressively climbed to the 21st position by September 2024. This significant improvement in rank is accompanied by a steady increase in sales, indicating a growing consumer preference for Organic Theory's offerings. In contrast, Entourage Cannabis / CBDiscovery has seen a decline in both rank and sales, dropping from 15th to 23rd place, suggesting a potential shift in market dynamics. Similarly, Lifted Northwest has experienced a downward trend, moving from 12th to 22nd place, while Doghouse Farms (OR) has maintained a relatively stable position, fluctuating between 18th and 20th rank. Meanwhile, Mule Extracts has shown resilience, improving its rank to 20th in September. These shifts highlight Organic Theory's potential to continue its ascent in the market, driven by its increasing sales momentum and strategic positioning against competitors.
Notable Products
In September 2024, Organic Theory's top-performing product was Mule Fuel Pre-Roll 2-Pack (2g), maintaining its number one rank for the third consecutive month with sales reaching 4221 units. Super Silver Purple Haze Pre-Roll 2-Pack (2g) made a significant leap to the second position from fifth in August, indicating a strong sales increase to 3063 units. Scooby Kush Pre-Roll 2-Pack (2g) entered the rankings for the first time in September, securing the third spot. Razz Cream Pre-Roll 2-Pack (2g) slipped from second to fourth place, showing a decline in sales. Lastly, Allen Wrench Pre-Roll 2-Pack (1.5g) re-entered the rankings at fifth, after being absent in August, with a modest sales increase to 1942 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
