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Sep-2024
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Overview
Market Insights Snapshot
Origin Extracts has shown a remarkable upward trajectory in the Missouri concentrates category. Starting at rank 27 in June 2024, the brand climbed to an impressive rank 13 by September 2024. This significant movement indicates a growing consumer preference for their products, as evidenced by the substantial increase in sales from $57,551 in June to $193,362 in September. However, in the vapor pens category within the same state, Origin Extracts did not manage to break into the top 30, with rankings hovering in the 60s throughout the months. This contrast highlights a potential area for growth or reevaluation in their product strategy for vapor pens.
While Origin Extracts has made notable strides in the concentrates market in Missouri, the absence of rankings in other states or provinces suggests that their presence is currently limited geographically. The brand's performance in Missouri could serve as a strategic model for expansion into other markets. Their ability to significantly improve their standing in a competitive category like concentrates indicates a strong potential for success if they choose to replicate this approach elsewhere. However, the lack of data for other regions also points to the need for strategic market entry planning and brand positioning to ensure similar success outside Missouri.
Competitive Landscape
In the Missouri concentrates market, Origin Extracts has demonstrated a notable upward trajectory in recent months, moving from a rank of 27 in June 2024 to 13 by September 2024. This impressive climb in rank is indicative of a significant increase in sales, particularly evident in September, where sales figures nearly tripled compared to June. This surge positions Origin Extracts closer to competitors like Covert Extraction, which also saw a rise from 22 to 14 in the same period, and Robust, which improved from 23 to 12. Meanwhile, Illicit / Illicit Gardens experienced fluctuations, peaking at rank 7 in August before dropping to 11 in September, suggesting a more volatile market presence. The consistent performance of COCO Labs, maintaining a mid-tier rank, contrasts with the dynamic shifts seen by Origin Extracts, highlighting the latter's potential to disrupt the current market standings.
Notable Products
In September 2024, Origin Extracts' top-performing product was Driving Miss Dazey Cured Crumble (1g) in the Concentrates category, which climbed to the first rank with notable sales of 1875 units. Tallymon Live Sugar (1g) followed closely in second place, marking its debut in the rankings. Snowball Cured Badder (1g) maintained a strong presence, holding the third position after previously ranking second in August. Golden Goat Cured Crumble (1g) remained steady at fourth place, while Showstopper Live Sugar (1g) experienced a drop to fifth from its earlier second position in July. Overall, the Concentrates category dominated the top ranks, showing a dynamic shift in product performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
