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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Origin Extracts has shown fluctuating performance across different categories. In the Concentrates category, the brand experienced a notable improvement in rank from 23rd in August 2024 to 16th in September 2024, before dropping out of the top 30 in October and slightly recovering to 28th in November. This indicates a volatile presence in the market, with sales peaking in September and significantly declining in the subsequent months. It is essential to note that a rank outside the top 30 suggests challenges in maintaining consistent market traction. In the Vapor Pens category, Origin Extracts was ranked 66th in August, but failed to maintain a position in the top 30 in the following months, indicating potential issues in this segment.
The sales trajectory for Origin Extracts in Missouri's Concentrates category highlights an interesting trend. Despite a sales peak in September, there was a significant drop in October, suggesting potential seasonality or competitive pressures. The brand's absence from the top 30 in the Vapor Pens category after August could imply increasing competition or a shift in consumer preferences. These movements across categories and months provide insights into the brand's challenges and opportunities in the Missouri market. Understanding the factors behind these fluctuations could be key to strategizing for future growth and stability in this region.
Competitive Landscape
In the Missouri concentrates market, Origin Extracts has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. In August 2024, Origin Extracts was ranked 23rd, showing a strong presence in the market. By September, it climbed to 16th, indicating a significant improvement in its competitive position. However, by October, the brand experienced a drop to 35th, suggesting a potential challenge in maintaining its earlier momentum. In November, Origin Extracts rebounded slightly to 28th, showing resilience amidst competition. Meanwhile, competitors such as Vertical (MO) maintained a relatively stable position, ranking between 20th and 26th over the same period, while Royal Cannabis (WA) and Royale entered the top 40 in later months, potentially indicating emerging competition. The fluctuating sales and rankings highlight the competitive pressures Origin Extracts faces, emphasizing the need for strategic adjustments to capture and sustain market share in Missouri's concentrates category.
Notable Products
In November 2024, Orangeade Live Badder (1g) emerged as the top-performing product for Origin Extracts, climbing from its previous fourth position in September to first place with substantial sales of 417 units. Bubblegum Cured Crumble (1g) secured the second position, making a notable entry into the rankings. Bubble Gum Live Badder (1g) followed closely in third place, while Donny Burger Live Badder (1g) and Larry OG Cured Crumble (1g) took the fourth and fifth spots respectively. This shift indicates a growing preference for live badder products among consumers. The data suggests a dynamic change in consumer preferences from September, where Orangeade Live Badder was ranked fourth, highlighting its significant rise in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
