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Dec-2024
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Overview
Market Insights Snapshot
Pacific Stone has demonstrated a consistent performance in the California market, particularly in the Flower and Pre-Roll categories. In the Flower category, Pacific Stone maintained a top 10 position throughout the last quarter of 2024, peaking at rank 7 in October before settling at rank 10 in November and December. This indicates a stable demand and a strong foothold in the competitive cannabis market. Meanwhile, in the Pre-Roll category, Pacific Stone achieved even higher rankings, reaching as high as 4 in October, though it experienced a slight drop to rank 6 in the following months. The ability to secure prominent positions in these categories highlights Pacific Stone's robust brand presence and consumer appeal in California.
However, Pacific Stone's performance is not without its challenges. The absence of rankings in other states suggests that the brand has yet to break into the top 30 in markets outside of California. This could be seen as a potential area for growth or an indication of regional limitations. Despite this, the brand's sales figures in California show resilience, with a notable increase in October for both categories, highlighting a potential peak season or successful marketing strategy. While California remains a stronghold for Pacific Stone, exploring opportunities in other states could be a strategic move to enhance their market presence and diversify their consumer base.
Competitive Landscape
In the competitive landscape of the California flower market, Pacific Stone has demonstrated a stable yet slightly fluctuating performance in the latter part of 2024. Despite a dip in November, dropping to 10th place, Pacific Stone maintained a consistent presence in the top 10, closing the year at the same rank. This stability is notable when compared to competitors like UpNorth Humboldt, which showed a more volatile ranking trajectory, peaking at 7th in November before slipping back to 9th in December. Meanwhile, Fig Farms and Allswell experienced more significant rank fluctuations, with Fig Farms not breaking into the top 10 until November. Interestingly, Gramlin made a remarkable leap from 16th in November to 8th in December, indicating a potential emerging threat. These dynamics suggest that while Pacific Stone's sales remained relatively robust, the brand faces increasing competition from both established and rising brands, necessitating strategic adjustments to maintain or improve its market position.
Notable Products
In December 2024, Pacific Stone's top-performing product was the Blue Dream Pre-Roll 14-Pack (7g), maintaining its consistent first-place rank from previous months with sales reaching 10,308 units. The Wedding Cake Pre-Roll 14-Pack (7g) secured the second position, showing steady improvement in sales from October to December. Blue Dream Pre-Roll 2-Pack (1g) climbed to the third rank after not being ranked in November, indicating a resurgence in popularity. The Wedding Cake (3.5g) experienced a slight decline, moving from third in November to fourth in December. Finally, the 805 Glue Pre-Roll 14-Pack (7g) remained stable in fifth place, reflecting consistent sales performance throughout the last quarter of 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
