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Jan-2025
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Overview
Market Insights Snapshot
Pacific Stone has shown notable performance fluctuations across different categories in California. In the Flower category, the brand experienced a gradual decline in ranking from 7th in October 2024 to 11th by January 2025. Despite this drop in rank, the sales figures remained relatively stable, with only a slight decrease from October to January. This suggests that while other brands may have gained ground, Pacific Stone has maintained a consistent customer base. In contrast, the Pre-Roll category saw a similar downward trend in rankings, moving from 4th to 7th over the same period. The sales figures for Pre-Rolls also decreased more significantly, indicating potential competition or shifting consumer preferences in this category.
Interestingly, Pacific Stone did not appear in the top 30 brands for any other states or categories during this period, which could be seen as a limitation in their market reach or a focused strategy on specific segments in California. The absence in other states might highlight a regional concentration or a need for expansion to diversify their market presence. The brand's consistent ranking in the Flower and Pre-Roll categories, however, underscores its strong foothold in the California cannabis market, suggesting that while they face competition, they remain a significant player in these segments.
Competitive Landscape
In the competitive landscape of the California flower category, Pacific Stone has experienced notable fluctuations in its rank and sales performance over recent months. From October 2024 to January 2025, Pacific Stone's rank dropped from 7th to 11th, indicating a competitive pressure from other brands. Notably, Alien Labs, which started at 6th place in October 2024, also saw a decline but managed to stay ahead of Pacific Stone by January 2025. Meanwhile, UpNorth Humboldt consistently maintained a higher rank, peaking at 8th in November 2024, suggesting stronger brand resilience. Additionally, Glass House Farms (CA) showed an upward trend, improving from 14th to 12th, which could indicate growing consumer preference. These shifts highlight the dynamic nature of the market and the need for Pacific Stone to strategize effectively to regain its competitive edge.
Notable Products
In January 2025, Pacific Stone's top-performing product was the Blue Dream Pre-Roll 14-Pack (7g), maintaining its consistent first-place ranking from previous months, with sales of 8274 units. The Wedding Cake Pre-Roll 14-Pack (7g) held steady in second place, despite a decrease in sales compared to December. Notably, the 805 Glue Pre-Roll 14-Pack (7g) climbed to third place, improving from its fifth-place position in December 2024. The Blue Dream Pre-Roll 2-Pack (1g) slipped from third to fourth place, showing a decline in sales figures. Wedding Cake (3.5g) rounded out the top five, dropping from fourth to fifth place, as its sales continued to decrease over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
