Nov-2024
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Overview
Market Insights Snapshot
Pacific Stone has shown consistent performance in the California market, particularly in the Flower category. The brand climbed from the 8th position in August 2024 to 6th in October, before slightly dropping to 7th in November. This fluctuation in rank, despite an increase in sales from approximately 2.25 million to 2.52 million, suggests a competitive landscape where even slight changes in sales volumes can impact rankings significantly. The brand's ability to maintain a top 10 position consistently indicates a strong presence in the market, though its slight decline in November could be a point of concern if the trend continues.
In the Pre-Roll category, Pacific Stone has also maintained a strong position within California. The brand improved its rank from 5th in August to 4th in October, showcasing a positive trajectory in the earlier months. However, by November, it fell back to the 6th position, despite sales peaking in October at over 2 million. This drop in rank might reflect increased competition or shifts in consumer preferences within the Pre-Roll segment. Notably, the absence of Pacific Stone from the top 30 in any other states or provinces in these categories could indicate a strategic focus on their home market or challenges in expanding their footprint beyond California.
Competitive Landscape
In the competitive landscape of the California flower market, Pacific Stone has demonstrated a consistent performance, maintaining a strong position among its peers. Over the months from August to November 2024, Pacific Stone's rank fluctuated slightly, peaking at 6th place in October before settling at 7th in November. This stability is noteworthy given the dynamic shifts observed among competitors. For instance, Claybourne Co. experienced more volatility, dropping to 8th in October but recovering to 6th in November. Meanwhile, Alien Labs consistently held the 5th position, indicating a strong foothold just above Pacific Stone. Despite these fluctuations, Pacific Stone's sales have shown a positive trend, increasing from August to November, which suggests a growing consumer preference and market presence. This upward trajectory in sales, coupled with a relatively stable rank, positions Pacific Stone favorably against competitors like Allswell, which saw a decline in sales and rank during the same period.
Notable Products
In November 2024, Pacific Stone's top-performing product was the Blue Dream Pre-Roll 14-Pack (7g), maintaining its consistent first-place ranking from previous months with sales of 11,085 units. The Wedding Cake Pre-Roll 14-Pack (7g) held steady at second place, showing a notable increase in sales compared to prior months. The Wedding Cake (3.5g) secured the third position, experiencing a slight drop in sales from October. The 805 Glue Pre-Roll 14-Pack (7g) remained in fourth place, with a consistent sales performance. Meanwhile, the Blue Dream (3.5g) re-entered the rankings at fifth place, marking its first appearance since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.