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Oct-2024
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Overview
Market Insights Snapshot
Pacific Stone has shown a notable performance in the California market, particularly in the Flower category. Over the past few months, the brand has consistently maintained a strong presence, improving its rank from 7th position in July through September to 6th position by October 2024. This upward movement indicates a positive trend in consumer preference and market penetration for their Flower products. The consistent ranking within the top 10 reflects Pacific Stone's ability to sustain its market share amidst a competitive landscape. However, the absence of ranking data in other states or provinces suggests that Pacific Stone's influence might be primarily concentrated in California, potentially indicating areas for expansion or growth in different regions.
In the Pre-Roll category, Pacific Stone has also demonstrated impressive stability and growth in California. The brand maintained its 5th rank from July to September before advancing to 4th place in October 2024. This consistent performance in the Pre-Roll category is a testament to the brand's strong product offering and effective market strategies. The sales figures for the Pre-Roll category have shown a noticeable increase, underscoring the brand's growing popularity among consumers. The lack of ranking in other states could be seen as a limitation or an opportunity for Pacific Stone to expand its market presence beyond California, potentially tapping into new consumer bases and diversifying its market reach.
Competitive Landscape
In the competitive California flower market, Pacific Stone has demonstrated a consistent upward trajectory in its rankings and sales over the past few months. As of October 2024, Pacific Stone improved its rank to 6th place, up from 7th in the previous months, indicating a positive trend in consumer preference. This improvement is noteworthy given the competitive landscape, where brands like Alien Labs and Blem have maintained strong positions, with Blem notably climbing to 3rd place in August before settling at 4th in October. Despite facing competition from brands such as Claybourne Co., which fluctuated in rankings, and CAM, which saw a rise to 7th place in October, Pacific Stone's steady increase in sales, culminating in a significant boost in October, underscores its growing market presence and consumer loyalty.
Notable Products
In October 2024, Pacific Stone's Blue Dream Pre-Roll 14-Pack (7g) maintained its top position in the Pre-Roll category with a notable sales figure of 12,994 units. Wedding Cake (3.5g) saw a significant rise, climbing from the fifth position in September to the second in October within the Flower category. The Wedding Cake Pre-Roll 14-Pack (7g) improved its standing, moving up to third place from fourth in September. Blue Dream Pre-Roll 2-Pack (1g) held steady in fourth place after a brief absence from the August rankings. 805 Glue Pre-Roll 14-Pack (7g) dropped slightly to fifth place, despite consistent sales performance throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
