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Dec-2025
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Overview
Market Insights Snapshot
In the Oregon market, Pacific Wave has demonstrated a notable upward trajectory in the Edible category. Starting from a rank of 28 in September 2025, the brand has consistently improved its position, reaching the 21st rank by December 2025. This upward movement is indicative of a strong performance and growing consumer preference within the state. The sales figures reflect this positive trend, with a significant increase from $21,143 in September to $37,965 in December, showcasing a robust growth in market share and consumer demand. The steady climb in rankings suggests Pacific Wave is effectively capturing the attention and loyalty of consumers in Oregon's competitive cannabis edible market.
Despite the positive developments in Oregon, it is important to note that Pacific Wave's presence in other states or categories is not highlighted in the current data set, suggesting that the brand may not have achieved top 30 status elsewhere. This could be interpreted as a potential area for growth or a strategic focus on the Oregon market specifically. The absence of rankings in other states or categories might indicate either a concentrated effort in Oregon or challenges in penetrating other markets. Understanding the dynamics and strategies behind these movements could provide deeper insights into Pacific Wave's overall market strategy and future potential.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Pacific Wave has shown a promising upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 28 in September, Pacific Wave climbed to 21 by December, indicating a significant improvement in market presence. This positive trend is particularly noteworthy when compared to Mellow Vibes (formerly Head Trip), which saw a slight decline from 17 to 19 during the same period. Meanwhile, Sour Bhotz and Fire Dept. Cannabis maintained relatively stable positions, with Sour Bhotz consistently ranking around 20 and Fire Dept. Cannabis hovering around 21-22. Interestingly, Chompd Edibles experienced a notable jump from 33 to 23, suggesting a growing competitive edge. Despite these shifts, Pacific Wave's sales increase, particularly in December, suggests a strengthening brand appeal, potentially positioning it for continued growth in the coming months.
Notable Products
In December 2025, Pacific Wave's top-performing product was the Strawberry Giggly Gummy (50mg) in the Edible category, regaining its top spot with sales reaching 865 units. This product had previously ranked second in both October and November 2025. Blue Raspberry Galactic Gummies (50mg) held the second position in December, a slight dip from its consistent first-place ranking in the two preceding months. Sour Grape Giggly Gummies 10-Pack (100mg) improved its position to third place, up from fourth in the previous two months. Notably, Mango Giggly Gummies 10-Pack (100mg) entered the top ranks in December at fourth, showing a significant rise from its absence in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
