.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pacific Wave's performance in the Edible category within Oregon has seen some fluctuations over the past few months. In August 2024, the brand held a relatively strong position at rank 19, but by September, it had dropped to rank 28. This decline could be attributed to a significant decrease in sales during that month. However, the brand showed resilience by climbing back to rank 26 in October and maintaining a close position at rank 27 in November. The movement in rankings suggests that while Pacific Wave faces competitive pressure, it has managed to sustain a presence within the top 30, which is crucial for brand visibility and consumer retention.
Despite the challenges in maintaining a steady rank, the brand's ability to bounce back in October indicates potential strategies that have positively influenced its market position. The absence of Pacific Wave from the top 30 in other states or categories could highlight areas for potential growth or a need for strategic adjustments. The fluctuations in Oregon's rankings emphasize the dynamic nature of the cannabis market, where consumer preferences and competitive actions can significantly impact brand performance. Observing how Pacific Wave adapts its strategies in the coming months will be key to understanding its long-term positioning in the Edible category within the state.
Competitive Landscape
In the Oregon edible market, Pacific Wave has experienced notable fluctuations in its ranking over the past few months, which could have significant implications for its sales trajectory and competitive positioning. Starting from a rank of 19 in August 2024, Pacific Wave saw a decline to 28 in September, before recovering slightly to 26 in October and 27 in November. This volatility suggests a competitive landscape where brands like Canna Crispy and Retreats are maintaining steadier positions, with Canna Crispy consistently ranking higher than Pacific Wave in October and November. Meanwhile, She Don't Know has shown a similar pattern of fluctuation but remains slightly behind Pacific Wave in terms of rank. The absence of Concrete Jungle from the top 20 in September indicates a potential opening for Pacific Wave to capitalize on, provided it can stabilize its ranking and leverage its sales momentum. These dynamics highlight the importance of strategic marketing and product differentiation for Pacific Wave to enhance its market presence and drive sales growth in this competitive edible category.
Notable Products
In November 2024, Pacific Wave's top-performing product was Sour Watermelon Giggly Gummy 100mg, securing the number one rank with sales of 607 units. Following closely was Green Apple Giggly Gummy 50mg in second place, showing a strong performance with 436 units sold. Blue Raspberry Galactic Gummies 50mg, which had maintained the top rank from August through October, dropped to third place with 424 units sold. Strawberry Banana Giggly Gummy 50mg made its debut in the rankings at fourth, while Green Apple Gummies 10-Pack 100mg rounded out the top five. This shift highlights a notable change in consumer preference towards Sour Watermelon and Green Apple flavors over the previously dominant Blue Raspberry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
