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Nov-2025
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Overview
Market Insights Snapshot
Pacific Wave has shown a promising upward trend in the Edible category within the state of Oregon. Starting from an initial ranking of 31 in August 2025, the brand has progressively climbed the ranks to reach 24 by November 2025. This consistent improvement suggests a strengthening presence in the market, possibly driven by increased consumer preference or strategic brand initiatives. Notably, the sales figures have also reflected this positive trajectory, with November's sales reaching a notable high compared to previous months. This performance indicates a robust growth pattern for Pacific Wave in Oregon's Edible market segment.
However, it is important to note that Pacific Wave's presence is not reported in the top 30 brands for any other states or categories for the given months, indicating areas where the brand might need to focus on expansion or increased competitiveness. The absence of rankings in other states suggests that while Pacific Wave is gaining traction in Oregon's Edible category, there is significant room for growth and market penetration elsewhere. This scenario presents both a challenge and an opportunity for the brand to explore new markets and diversify its product offerings across different regions and categories.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Pacific Wave has shown a notable upward trajectory in its rankings from August to November 2025. Starting at 31st place in August, Pacific Wave improved its position to 24th by November, reflecting a consistent rise in consumer preference and market penetration. This positive trend is particularly significant when compared to competitors like Tasty's (OR), which fluctuated between 25th and 30th place during the same period, and Canna Crispy, which saw a decline from 22nd to 26th place. Meanwhile, Fire Dept. Cannabis maintained a relatively stable position within the top 22, and Chompd Edibles experienced a significant boost from 32nd to 23rd place. Pacific Wave's sales growth trajectory, culminating in a substantial increase in November, suggests a strengthening brand presence and competitive edge in the Oregon edible market.
Notable Products
In November 2025, the top-performing product from Pacific Wave was Blue Raspberry Galactic Gummies 50mg, maintaining its number one rank from October with sales reaching 704 units. Strawberry Giggly Gummy 50mg held its second-place position, showing a sales increase to 690 units. A notable rise was seen with Blue Raspberry Galactic Gummies 10-Pack 100mg, which moved up to third place from being unranked in October. Sour Grape Giggly Gummies 10-Pack 100mg remained steady in fourth place across the months, while Orange Giggly Gummies 10-Pack 100mg re-entered the rankings at fifth place after being unranked in September. This analysis highlights the consistency and rising popularity of the Blue Raspberry Galactic Gummies products within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
