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Oct-2025
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Overview
Market Insights Snapshot
Pacific Wave has shown a consistent presence in the Oregon market, particularly within the Edible category. Over the past few months, the brand has maintained its position, improving slightly from a rank of 30 in both July and August to 27 in September and October. This upward movement indicates a positive trend in consumer preference or perhaps strategic adjustments made by the brand to enhance its appeal. Despite the fluctuating sales figures, which saw a decrease from July to August but a recovery in the following months, Pacific Wave's ability to climb the ranks suggests resilience and a potential strengthening of its market position in the Edible category.
However, Pacific Wave's absence from the top 30 rankings in other states or categories could be a point of concern or an area of untapped potential. Their strategic focus appears to be concentrated in Oregon, where they are making headway in the Edible category. The lack of ranking in other regions or categories might imply either a need for market expansion or a strategic decision to concentrate resources in a familiar territory. This could be a deliberate choice to solidify their standing in a competitive market, but it also opens up questions about their potential for growth and diversification in the broader cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the Edible category in Oregon, Pacific Wave has shown a stable performance with a consistent rank of 27 in both September and October 2025, after improving from a rank of 30 in July and August. This stability is noteworthy given the fluctuating ranks of competitors like Chompd Edibles, which dropped from 27 in July to 33 in September before recovering to 25 in October. Meanwhile, She Don't Know maintained a slightly better position than Pacific Wave, consistently ranking at 26 in September and October. Concrete Jungle and Cascade Valley Cannabis were not in the top 20, indicating a less competitive threat in the short term. The sales trends show Pacific Wave's resilience, with a slight decline in sales from July to October, contrasting with the more volatile sales of Chompd Edibles, which saw a significant dip in August before rebounding in October. This suggests Pacific Wave's ability to maintain a steady market presence despite competitive pressures.
Notable Products
In October 2025, Blue Raspberry Galactic Gummies (50mg) emerged as the top-performing product for Pacific Wave, climbing from second place in the previous two months to first, with notable sales of 741 units. Strawberry Giggly Gummy (50mg), which had consistently held the top spot from July to September, fell to second place with 607 units sold. Orange Giggly Gummies 10-Pack (100mg) made a significant leap to third place, despite not being ranked in July and September, with sales reaching 480 units. Sour Grape Giggly Gummies 10-Pack (100mg) maintained a steady presence in the top ranks, holding fourth place with 423 units sold. Mango Giggly Gummies 10-Pack (100mg) entered the rankings for the first time, securing fifth place with 409 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
