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Sep-2025
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Overview
Market Insights Snapshot
Pacific Wave has demonstrated noteworthy progress in the Edible category within the state of Oregon. Starting from a rank of 32 in June 2025, the brand managed to break into the top 30 by July, maintaining its position through August and climbing to 26th by September. This upward trend suggests a growing consumer preference for their products, reflected in a steady increase in sales from June to September. The ability to consistently improve its ranking in a competitive market indicates strategic effectiveness in capturing market share.
However, it's important to note that Pacific Wave's presence outside the top 30 in other states and categories could imply potential areas for growth or strategic realignment. The absence of rankings in other markets suggests that while they have made significant strides in Oregon, there is still untapped potential elsewhere. This could be seen as a challenge or an opportunity for Pacific Wave to expand its footprint and diversify its product offerings to appeal to a broader audience. The brand's performance in Oregon could serve as a blueprint for success in other regions, provided they tailor their strategies to the unique dynamics of each market.
Competitive Landscape
In the competitive landscape of the Oregon edibles market, Pacific Wave has shown a promising upward trajectory in recent months. Starting from a rank of 32 in June 2025, Pacific Wave improved its position to 26 by September 2025. This positive shift can be attributed to a strategic increase in sales, which saw a notable rise from June to September. In contrast, competitors such as Concrete Jungle and Junk have maintained relatively stable rankings, with Junk consistently outperforming Pacific Wave in terms of sales figures. Meanwhile, She Don't Know and Tasty's (OR) have experienced fluctuating ranks, indicating a volatile market presence. This competitive analysis highlights Pacific Wave's potential to climb further up the ranks if it continues its current sales momentum, positioning itself as a formidable player in the Oregon edibles category.
Notable Products
In September 2025, the top-performing product from Pacific Wave was the Strawberry Giggly Gummy 50mg in the Edible category, maintaining its number one rank for four consecutive months with sales reaching 720 units. The Blue Raspberry Galactic Gummies 50mg held steady at the second position since August, with notable sales of 471 units. Sour Grape Giggly Gummies 10-Pack 100mg improved its rank to third place, showing a continuous upward trend from fifth in July. The Vanilla Astro Taffy 10-Pack 100mg debuted at the fourth position with strong initial sales figures. Meanwhile, the Blue Raspberry Galactic Gummies 10-Pack 100mg re-entered the rankings at fifth, showcasing a resurgence in popularity since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
