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Aug-2025
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Overview
Market Insights Snapshot
Pacific Wave has shown a fluctuating performance in the Edible category in Oregon over the past few months. In May 2025, they were ranked 29th, but they slipped out of the top 30 in June. By July, Pacific Wave made a comeback to 26th place, though they experienced a slight decline to 28th in August. This pattern indicates some volatility in their market presence within the state, suggesting that while they can regain ground, maintaining a consistent ranking remains a challenge. The drop in June could be indicative of either increased competition or a temporary dip in consumer interest.
When analyzing their sales figures, Pacific Wave experienced a notable dip from May to June, followed by a recovery in July, and then another decline in August. This sales trend mirrors their ranking movements, highlighting the brand's struggle to maintain steady growth in the Edible category in Oregon. Their ability to re-enter the top 30 after falling out suggests resilience, but the inconsistent performance might point to underlying factors such as market dynamics or product reception that could be explored further to understand their competitive position better.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Pacific Wave has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Despite a promising start in May with a rank of 29, Pacific Wave's position slipped to 32 in June, only to rebound to 26 in July before settling at 28 in August. This variability in rank is mirrored in its sales performance, which peaked in July. In contrast, competitors such as Crop Circle Co consistently maintained a higher rank, hovering around the mid-20s, while Tasty's (OR) experienced a downward trend, ending August with a rank of 29. Meanwhile, Concrete Jungle showed a steady climb from 32 to 27, indicating a positive sales trajectory. These dynamics suggest that while Pacific Wave is competitive, it faces challenges from brands like Crop Circle Co that maintain steadier performance, and it must strategize to capitalize on its July momentum to enhance its market position.
Notable Products
In August 2025, the top-performing product from Pacific Wave was Strawberry Giggly Gummy 50mg, maintaining its number one rank for the third consecutive month, with sales reaching 669 units. Blue Raspberry Galactic Gummies 50mg climbed to the second position, improving from its third-place rank in July 2025. Sour Grape Giggly Gummies 10-Pack 100mg secured the third spot, showing a rise from its fifth position the previous month. Sour Watermelon Giggly Gummies 10-Pack 100mg dropped to fourth place after being ranked second in July. Orange Giggly Gummies 10-Pack 100mg returned to the rankings in fifth place after not being ranked in July, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
