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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Pacific Wave has shown a notable improvement within the Edible category. After being outside the top 30 in September 2024, they advanced to rank 27 in October and maintained this position through December. This consistent performance suggests a stabilization in their market presence, likely driven by strategic adjustments or product innovations. The sales figures reflect this upward trend, with a significant increase from September to October, although there was a slight decline in the following months. This indicates that while Pacific Wave has managed to break into the top 30, sustaining growth remains a challenge.
Pacific Wave's absence from the top 30 rankings in other states or categories could indicate a need for broader market penetration or diversification strategies. The lack of ranking in different regions might be seen as a missed opportunity or a potential area for growth. Understanding the competitive landscape and consumer preferences in those markets could be crucial for Pacific Wave to expand its footprint beyond Oregon. This scenario underscores the importance of regional market analysis and targeted marketing efforts to enhance brand visibility and performance across various states and product categories.
Competitive Landscape
In the Oregon edible market, Pacific Wave has maintained a consistent rank of 27th from October to December 2024, showing stability amidst fluctuating competition. Despite a dip in sales from October's peak, Pacific Wave's sales remained robust, surpassing Retreats in both November and December. Meanwhile, Joyibles has shown a strong upward trajectory, climbing from 29th in September to 25th in December, with sales significantly higher than Pacific Wave's in the latter months. She Don't Know has also seen a gradual improvement in rank, ending December at 28th, just behind Pacific Wave, indicating rising competition. Concrete Jungle re-entered the top 20 in December, suggesting a potential threat if their growth continues. These dynamics highlight the competitive pressure on Pacific Wave to innovate and capture more market share to improve its standing in the Oregon edible category.
Notable Products
In December 2024, the top-performing product from Pacific Wave was Strawberry Giggly Gummy (50mg), which ascended to the first rank from its previous fourth position in October, achieving notable sales of 736 units. Orange Giggly Gummies 10-Pack (100mg) secured the second place, marking its debut in the rankings. Mango Giggly Gummy (100mg) maintained a steady third position after climbing from fifth in October, indicating consistent demand. Sour Grape Giggly Gummies 10-Pack (100mg) entered the rankings at fourth place, while Grape Giggly Gummy (100mg) completed the top five. This shift in rankings highlights a strong consumer preference for gummy edibles in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
