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Jan-2025
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Overview
Market Insights Snapshot
Packs Cannabis (MO) has shown notable performance fluctuations across different categories and states, particularly in Missouri. In the Flower category, the brand improved its ranking from 25th in October 2024 to 16th by December 2024, before slightly dropping to 17th in January 2025. This upward trajectory in the latter months of 2024 suggests a strengthening market presence, although the slight dip in January 2025 indicates potential challenges in maintaining momentum. The Pre-Roll category in Missouri also saw dynamic movements, with the brand reaching as high as 7th in November 2024, before settling at 13th in January 2025. This volatility could reflect changing consumer preferences or competitive pressures within the state.
In New York, Packs Cannabis (MO) faced more challenges, as it did not rank within the top 30 brands for the Flower category in October and December 2024, or January 2025. However, the brand did manage to secure the 95th position in November 2024, suggesting some level of market penetration. In the Pre-Roll category, the brand ranked 73rd in October 2024, but did not maintain a top 30 position in subsequent months, which could indicate difficulty in gaining a foothold in this highly competitive market. The absence from the top 30 in several months highlights the challenges Packs Cannabis (MO) faces in expanding its presence beyond Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Packs Cannabis (MO) has demonstrated a notable upward trend in its rankings, moving from 25th in October 2024 to 17th by January 2025. This improvement is significant, especially when compared to competitors like TwentyTwenty (IL), which fluctuated around the 19th position, and Nuthera Labs, which experienced a decline from 15th to 19th. Packs Cannabis (MO) surpassed Rooted (MO), which despite a strong finish in January at 15th, had inconsistent rankings. Meanwhile, C4 / Carroll County Cannabis Co. maintained a steady presence around the 16th position, indicating a stable but less dynamic performance compared to Packs Cannabis (MO). This upward trajectory for Packs Cannabis (MO) suggests a strengthening market position, likely driven by strategic sales initiatives and consumer preference shifts in Missouri's competitive flower market.
Notable Products
In January 2025, the top-performing product for Packs Cannabis (MO) was Apples & Bananas Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 6523 units. This product saw a significant rise from the third position in December 2024. Apple Mintz Pre-Roll 2-Pack (1g) secured the second spot, while Banana Sangria Pre-Roll 2-Pack (1g) followed closely in third place. California Raisins Pre-Roll 2-Pack (1g) moved down to fourth position from its previous fifth rank in December, maintaining steady sales figures. Grape Pie Pre-Roll 2-Pack (1g) held its rank at fourth, consistent with its performance in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
