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Nov-2024
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Overview
Market Insights Snapshot
Packs Cannabis (MO) has shown a notable performance in the Missouri market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand has improved its ranking from 28th in September 2024 to 21st by November 2024, indicating a positive trend and increased consumer interest. This upward movement is accompanied by a steady increase in sales from September to November. In contrast, the brand's presence in the New York market for the same category is less pronounced, as it did not make it into the top 30 rankings until November, where it was positioned at 95th. This suggests potential growth opportunities for Packs Cannabis (MO) in New York, albeit from a lower starting point.
In the Pre-Roll category, Packs Cannabis (MO) has demonstrated significant progress within the Missouri market. The brand rose from a ranking of 17th in September to 9th by November, showcasing a strong competitive edge and consumer preference. This improvement is mirrored by a substantial increase in sales, particularly noticeable in November. Conversely, in New York, Packs Cannabis (MO) entered the market with a rank of 80th in November, indicating a foothold but also highlighting the competitive challenges it faces outside Missouri. The brand's varying performance across states and categories suggests a strategic focus on strengthening its presence in both established and emerging markets.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Packs Cannabis (MO) has demonstrated a notable upward trajectory in recent months. Starting from a rank of 26 in August 2024, Packs Cannabis (MO) improved its position to 21 by November 2024. This positive trend is indicative of a strategic advantage over brands like Cloud Cover (C3), which fluctuated outside the top 20, and Sublime, which experienced a significant drop to 51 in October before rebounding to 19 in November. Meanwhile, TwentyTwenty (IL) maintained a steady presence within the top 20, and Atta showed a slight improvement, ending at rank 22 in November. Packs Cannabis (MO)'s consistent climb in rankings suggests a strengthening market position, potentially driven by strategic marketing efforts or product differentiation that resonates well with consumers. This trend positions Packs Cannabis (MO) favorably against its competitors, highlighting its potential for continued growth in sales and market share.
Notable Products
In November 2024, the top-performing product for Packs Cannabis (MO) was Grapes & Cream Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from October with sales of 6,064. Gush Mintz Pre-Roll 2-Pack (1g) also held its position steady at rank two, showing a notable increase in sales from the previous month. California Raisins Pre-Roll 2-Pack (1g) climbed to the third position after not being ranked in October, indicating a significant boost in popularity. Chem D Pre-Roll 2-Pack (1g) entered the rankings at fourth place, showcasing strong initial sales. Brunch Punch Pre-Roll 2-Pack (1g) debuted at fifth place, rounding out the list of top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
