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Jan-2025
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Overview
Market Insights Snapshot
In examining the performance of Packs (fka Packwoods) across various states and product categories, notable trends emerge. In Colorado, Packs has maintained a consistent presence in the Vapor Pens category, holding steady at rank 7 in both December 2024 and January 2025, despite some fluctuations in sales numbers. However, their performance in the Pre-Roll category has seen a decline, slipping out of the top 30 by January 2025. This suggests a potential shift in consumer preference or increased competition within the Pre-Roll market in Colorado. Meanwhile, Packs has made a remarkable entry into the Nevada market, debuting in the Pre-Roll category at rank 9 in November 2024, although this position dropped to 25 by December, highlighting the volatility in new market entries.
In other states, Packs has experienced mixed results. In New York, Packs has shown resilience in the Pre-Roll category, climbing to rank 12 by January 2025, which indicates a strong consumer base or successful marketing strategies. Conversely, their position in the Flower category has seen a significant drop from rank 25 in October 2024 to 43 in January 2025, reflecting either increased competition or a shift in consumer preference away from this category. In Michigan, Packs’ performance in the Vapor Pens category has been relatively stable, hovering around the mid-40s, but their Pre-Roll ranking has been more erratic, suggesting potential challenges in maintaining a foothold in this segment. These dynamics across different states underscore the varying consumer trends and competitive landscapes that Packs must navigate to sustain and grow its market presence.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Colorado, Packs (fka Packwoods) has demonstrated notable resilience and growth amidst fluctuating market dynamics. Over the months from October 2024 to January 2025, Packs (fka Packwoods) improved its rank from 9th to 7th, indicating a positive trajectory in market positioning. This upward movement is particularly significant when compared to competitors like O.penVape, which maintained a relatively stable rank but experienced a decline in sales, and Eureka, which saw a drop from 3rd to 9th in rank, reflecting a sharper decrease in sales. Meanwhile, Batch Extracts remained consistently strong, though it did experience a slight dip in January 2025. Notably, Seed & Strain Cannabis Co. surged from 10th to 6th, showcasing a significant sales increase, which could pose a growing challenge to Packs (fka Packwoods) if the trend continues. These shifts highlight Packs (fka Packwoods)'s ability to capitalize on market opportunities and adapt to competitive pressures, positioning it as a brand to watch in the evolving Colorado vapor pen market.
Notable Products
In January 2025, the top-performing product from Packs (fka Packwoods) was the Blue Slurpee Live Resin Packspod Disposable (2g) in the Vapor Pens category, maintaining its number one rank from December with sales of 3156 units. The Sour Gushers Live Resin Packspod Disposable (2g) held the second position, consistent with its December rank, showing a slight decline in sales figures from the previous month. Unicorn Sherbet Live Resin Packspod Disposable (2g) remained in third place, reflecting stability in its ranking over the past two months. Jelly Dulce Live Resin Packspod Disposable (2g) dropped to fourth position after leading in November, indicating a downward trend in its popularity. Black Cherry Gelato Live Resin Packspod Disposable (2g) consistently held the fifth spot from December to January, showing modest but steady sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
