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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Packs (fka Packwoods) has shown a notable upward trajectory in the Pre-Roll category, climbing from a rank of 40 in September 2024 to 22 in December 2024. This improvement indicates a growing consumer preference for their products in this category. Meanwhile, their performance in the Vapor Pens category is even more impressive, as they moved from the 10th position in September to 6th by December, reflecting a strong market presence and possibly a successful product strategy or marketing campaign. However, in Massachusetts, the brand's Pre-Roll ranking fluctuated significantly, with a peak at 46 in October and a decline to 63 by December, suggesting potential challenges in maintaining steady growth in this competitive market.
In Michigan, Packs (fka Packwoods) experienced mixed results; their Pre-Roll category saw a moderate improvement from rank 57 in September to 50 by December, while the Vapor Pens category showed a slight decline, moving from 35th to 38th in the same period. This indicates that while there is some growth potential in Pre-Rolls, their Vapor Pens may need strategic adjustments to regain momentum. In Nevada, the performance was inconsistent, particularly in Pre-Rolls, where the brand disappeared from the rankings in October but rebounded to 22nd by December. This volatility suggests that Packs (fka Packwoods) might be facing competitive pressures or supply chain issues. Moreover, in New York, the brand entered the Flower category at rank 30 in October but saw a decline to 75 by December, highlighting potential challenges in capturing and sustaining market share in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Packs (fka Packwoods) has shown a notable upward trend in rankings, climbing from 10th place in September 2024 to 6th place by December 2024. This improvement in rank is indicative of a strong performance, particularly in December, where Packs saw a significant increase in sales. Notably, Eureka, which started strong in 3rd place, experienced a decline, dropping to 8th place by December. Meanwhile, PAX consistently improved its position, reaching 4th place in December, suggesting a competitive edge over Packs in terms of sales volume. O.penVape and Craft / Craft 710 have also shown fluctuations, with Craft / Craft 710 ending the year in 5th place, just ahead of Packs. These dynamics highlight the competitive pressures Packs faces, but its recent upward trajectory suggests potential for further growth in the vapor pen market.
Notable Products
In December 2024, the top-performing product from Packs (fka Packwoods) was the Blue Slurpee Live Resin Packspod Disposable (2g) in the Vapor Pens category, which climbed to the number one rank with notable sales of 3,598 units. The Sour Gushers Live Resin Packspod Disposable (2g) maintained a strong presence, securing the second position, improving from its fifth-place rank in November. Jelly Dulce Live Resin Packspod Disposable (2g) experienced a slight drop, moving from first place in November to third in December. Unicorn Sherbet Live Resin Packspod Disposable (2g) saw a decline in its rank, falling from third in November to fourth in December. Black Cherry Gelato Live Resin Packspod Disposable (2g) entered the top five for the first time, marking a significant improvement in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
