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Oct-2024
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Overview
Market Insights Snapshot
In the California market, Paper Planes has shown varied performance across different product categories. In the Concentrates category, the brand has consistently maintained a presence within the top 30, holding the 21st rank in both September and October 2024. This stability suggests a steady demand for their concentrates, despite a decline in sales from July to October. However, their performance in the Vapor Pens category has been more volatile. The brand was ranked as high as 48th in August 2024 but dropped to 78th by October, indicating potential challenges in maintaining a competitive edge in this segment. The absence of a top 30 ranking in July and October for Vapor Pens highlights the competitive nature of this category and suggests areas for potential improvement.
While Paper Planes has managed to secure a consistent ranking in the Concentrates category in California, their sales figures have experienced a noticeable decline from July to October, with a significant drop in August. This decline could be attributed to various market factors or increased competition. On the other hand, the Vapor Pens category saw a substantial increase in sales from July to August, reflecting a temporary boost in consumer interest or successful marketing efforts during that period. However, the inability to sustain this momentum, as evidenced by the subsequent drop in rankings and sales, indicates challenges that the brand may need to address to regain and maintain market share in this segment.
Competitive Landscape
In the competitive landscape of the California concentrates market, Paper Planes has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. Starting at rank 15 in July 2024, Paper Planes dropped to 24 in August, before recovering slightly to maintain the 21st position in both September and October. This shift in rank reflects a decrease in sales from July to October, which could be attributed to increased competition from brands like Hash and Flowers, which consistently ranked higher except in October when it fell to 19th place. Meanwhile, Cream Of The Crop (COTC) maintained a steadier performance, holding the 17th rank for three months before slipping to 20th in October, potentially drawing customers away from Paper Planes. Additionally, Lime showed a similar trend to Paper Planes, with a notable drop in August but managed to close the gap by October. These insights suggest that while Paper Planes faces strong competition, there is potential for recovery and growth by analyzing competitors' strategies and market movements.
Notable Products
In October 2024, Bacio x G41 Shatter (1g) led the sales for Paper Planes, securing the top rank in the Concentrates category with notable sales of 2433 units. Ze Gas Shatter (1g) followed closely, climbing to the second position from fourth in September, demonstrating a significant increase in sales momentum. Chauffeur Shatter (1g) maintained a strong presence, ranking third, although it experienced a slight drop from its second-place position the previous month. Private Reserve Cookies Shatter (1g) slipped to fourth place, continuing a downward trend since its peak in July. Grape Ape Shatter (1g) rounded out the top five, experiencing a notable decline from its first-place position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
