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Oct-2024
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Overview
Market Insights Snapshot
Parcel's performance across various categories and provinces has shown both promising trends and areas needing improvement. In British Columbia, Parcel's Flower category has maintained a consistent presence in the top rankings, holding steady at 10th place in both July and August before a slight dip to 12th in September and October. This indicates a relatively stable market position in the Flower category. However, the Pre-Roll category in British Columbia tells a different story, as Parcel's ranking fell from 41st in July to 74th by October, reflecting a significant decline in market competitiveness. Meanwhile, in Alberta, Parcel's Flower category did not manage to break into the top 30, with rankings slipping further from 36th place in July to 51st in October, suggesting challenges in gaining traction within the province.
In Ontario, Parcel's performance has been mixed across different categories. The Flower category showed resilience, moving from 24th in July to a more favorable 20th in August, though it settled at 22nd by October. This indicates some volatility but overall a strong presence in the Flower market. On the other hand, the Pre-Roll category did not feature in the top 30 for most months, except in October where it ranked 99th, hinting at a struggle to capture market share. For Vapor Pens, Parcel showed a positive trend, climbing from 47th in July to 39th in August, before stabilizing around 41st and 42nd in subsequent months. Interestingly, in Saskatchewan, Parcel made a notable entry into the Pre-Roll category in October, ranking 29th, which might suggest emerging opportunities in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Parcel has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. Starting at rank 24 in July 2024, Parcel improved to rank 20 in August, but then slipped to rank 23 in September and slightly recovered to rank 22 in October. This volatility suggests that while Parcel is competitive, it faces strong challenges from brands like 1964 Supply Co, which consistently improved its rank from 26 in July to 21 in October, and 3Saints, which maintained a steady presence, peaking at rank 20 in October. Meanwhile, Carmel saw a decline from rank 18 in July to 24 in October, and VOLO showed similar fluctuations, ending at rank 23 in October. This competitive environment highlights the need for Parcel to strategize effectively to maintain and improve its market position amidst these shifting dynamics.
Notable Products
In October 2024, Parcel's top-performing product was Sweet Notes (14g) in the Flower category, maintaining its consistent first-place ranking from previous months with a sales figure of 10,484. Sweet Notes (3.5g) also held steady in second place, showing a slight decrease in sales compared to September. Citrus Notes Milled (7g) continued its stable performance, ranking third as it has since July 2024. The Tiger Blood Distillate Cartridge (0.95g) improved its ranking from fifth in September to fourth in October, although its sales slightly dipped. Sweet Notes Milled (7g) experienced a drop in sales, resulting in a shift from fourth to fifth place in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
