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Nov-2024
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Overview
Market Insights Snapshot
Parcel's performance in the Alberta market, particularly in the Flower category, has shown a consistent decline over the past few months. From August to November 2024, Parcel's rank dropped from 40th to 58th. This downward trend is reflected in their sales figures, which decreased significantly over the same period. In contrast, in British Columbia, Parcel maintained a relatively strong position in the Flower category, holding steady around the top 15, despite a slight dip in November. However, their absence from the top 30 in the Pre-Roll category by November indicates a challenging market segment for them in this province.
In Ontario, Parcel's Flower category performance remained stable, with rankings hovering around the mid-20s. This stability contrasts with their Vapor Pens category, where they consistently ranked in the mid-40s without significant movement, suggesting a steady, albeit less dominant, presence. Meanwhile, in Saskatchewan, Parcel managed to break into the top 30 in the Pre-Roll category by October, marking a notable achievement given their absence in prior months. This breakthrough suggests potential growth opportunities in Saskatchewan's Pre-Roll market for Parcel.
Competitive Landscape
In the competitive landscape of the Ontario flower market, Parcel has experienced a slight decline in rank from August to November 2024, moving from 21st to 24th position. This shift is notable as it reflects a decrease in sales, with November figures showing a downturn compared to previous months. Meanwhile, competitors such as Highly Dutch and Endgame have shown upward momentum, improving their ranks to 26th and 25th, respectively, by November. VOLO has also outpaced Parcel, moving from 22nd to 23rd position. Despite these challenges, Parcel remains ahead of Carmel, which has seen fluctuating ranks but remains higher in sales. These dynamics suggest that while Parcel is facing competitive pressures, there is potential to regain its standing through strategic adjustments in marketing and product offerings.
Notable Products
In November 2024, Parcel's top-performing product was Sweet Notes (14g) in the Flower category, maintaining its first rank throughout the previous months with consistent sales figures, including 10,417 units sold in November. Sweet Notes (3.5g) also held steady at the second rank, continuing its strong performance. Citrus Notes Milled (7g) retained the third position, although its sales have slightly decreased over the months. Tiger Blood Distillate Cartridge (0.95g) in the Vapor Pens category remained at the fourth rank, showing a slight increase in sales compared to October. Sweet Notes Milled (7g) stayed in fifth place, experiencing a downward trend in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
