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Jan-2025
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Overview
Market Insights Snapshot
Parcel has shown varied performance across different Canadian provinces and product categories. In Alberta, Parcel's Flower category saw a decline in rankings, dropping from 56th in October 2024 to 83rd by January 2025, along with a noticeable decrease in sales. Conversely, in British Columbia, the Flower category maintained stronger positions, moving from 13th in October to 14th in January, with a steady increase in sales over the same period. However, Parcel's Pre-Roll category in British Columbia did not fare as well, as it failed to appear in the top 30 rankings in November and remained low in December and January.
In Ontario, Parcel's performance in the Flower category showed a slight drop in rank from 25th in October to 28th by January, but sales figures remained relatively stable. The Vapor Pens category exhibited consistent rankings, hovering around the 48th position, with a slight upward trend in sales. However, the Pre-Roll category in Ontario was notably absent from the top 30 rankings after October, indicating challenges in maintaining a competitive edge. In Saskatchewan, Parcel's Pre-Roll category was ranked 39th in October and 42nd in November, but it did not sustain a top 30 position in subsequent months, suggesting a need for strategic adjustments in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Parcel has experienced a dynamic shift in rankings and sales over the past few months. Starting from October 2024, Parcel held the 25th rank, but saw a slight decline to 26th in November and further to 29th in December, before recovering slightly to 28th in January 2025. This fluctuation in rank reflects a competitive pressure from brands like Jonny Chronic, which made a significant leap from 68th to 27th place, showcasing a robust upward trend in sales. Meanwhile, Carmel and Endgame have shown more stability, albeit with some fluctuations, maintaining positions within the top 30. Notably, Divvy has consistently improved its rank, moving from 34th to 26th, indicating a strong competitive presence. These movements suggest that while Parcel remains a strong contender, it faces increasing competition from both rising and stable brands, necessitating strategic adjustments to maintain and improve its market position in Ontario's Flower category.
Notable Products
In January 2025, Parcel's top-performing product was Sweet Notes (14g) in the Flower category, maintaining its first-place ranking for four consecutive months despite a slight dip in sales to 8995 units. The Sweet Notes (3.5g), also in the Flower category, held its second-place position, showing a notable increase in sales compared to December 2024. Citrus Notes Milled (7g) continued its steady performance at third place, with consistent sales figures over the months. Tiger Blood Distillate Cartridge (0.95g) in the Vapor Pens category remained in fourth place, reflecting stable demand. A new entry, Sweet Notes (28g) in the Flower category, debuted at fifth place, highlighting its growing popularity in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
