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Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Passion Flower Cannabis has shown varied performance across different product categories. In the Concentrates category, the brand has experienced a downward trend, with rankings slipping from 61st in August to 93rd by November. This decline suggests challenges in maintaining a competitive edge in this segment. Conversely, the Flower category has seen a notable improvement, with the brand climbing from 34th in August to 23rd in November. This upward movement indicates a growing consumer preference or effective strategies in this category, which could be pivotal for future growth.
The Vapor Pens category in Washington presents a more stable yet slightly declining trajectory. The brand's ranking fluctuated, starting at 51st in August and ending at 53rd in November, with a brief improvement in September. The sales figures reflect this stability, though there is a slight decline towards the end of the period. Notably, Passion Flower Cannabis did not make it into the top 30 brands in any category during these months, which could indicate room for improvement or a need to reassess market strategies. Overall, while the brand faces challenges in some areas, there are also positive signs, particularly in the Flower category, that could be leveraged for future success.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Passion Flower Cannabis has demonstrated a dynamic performance over the past few months. Notably, the brand improved its rank from 34th in August 2024 to 23rd by November 2024, indicating a positive trend in market positioning. This upward movement is contrasted by SubX, which saw a decline from 14th to 22nd in the same period, and Plaid Jacket, which dropped from 21st to 25th. Meanwhile, Thunder Chief Farms maintained a relatively stable position, hovering around the 20th rank, while Torus made a significant leap from 45th to 24th, matching Passion Flower Cannabis's November rank. Despite facing fluctuations in sales, Passion Flower Cannabis's ability to climb the ranks suggests a growing consumer interest and potential for increased market share, especially as some competitors experience declines or stagnation.
Notable Products
In November 2024, Passion Flower Cannabis saw Dark Star (3.5g) rise to the top position in sales, reflecting a consistent climb over the months from fifth in August to first in November, with sales reaching 1730 units. Lemon Meringue (3.5g) secured the second spot, improving from a drop in September, and showing strong sales recovery with 1661 units. Dirty Chai (3.5g) made its debut in the rankings at third place, indicating a successful launch or marketing push. Slurricane (3.5g), previously unranked in September and October, reappeared at fourth place, suggesting a resurgence in popularity. Lemon Meringue (7g) entered the list at fifth, highlighting a growing interest in larger quantities of the Lemon Meringue strain.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
