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Oct-2024
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Overview
Market Insights Snapshot
Paul Bunyan has shown varied performance across different categories and states, with notable movements in its rankings over recent months. In the Flower category in Illinois, the brand maintained a relatively strong position, fluctuating between the 9th and 13th ranks from July to October 2024. This indicates a consistent demand for their flower products in Illinois, despite a slight dip in sales in October. Conversely, in the Pre-Roll category, Paul Bunyan's ranking has seen a decline, dropping out of the top 30 by October. This suggests challenges in maintaining competitiveness in this segment, possibly due to increased competition or changing consumer preferences.
In Michigan, Paul Bunyan's presence in the Pre-Roll category has been less prominent, as evidenced by their rankings not making it into the top 30 in October 2024. This absence from the top ranks points to a potential area for improvement or strategic reevaluation for the brand in Michigan. Additionally, the brand's sales figures for Pre-Rolls have shown a downward trend over the months, which aligns with their lower rankings. This could be indicative of broader market dynamics or consumer shifts that the brand may need to address to regain traction in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Paul Bunyan has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales trajectory. Starting from July 2024, Paul Bunyan was ranked 11th, then dropped to 13th in August, but rebounded to 9th in September, before settling at 10th in October. This volatility contrasts with competitors like Nature's Grace and Wellness, which maintained a steady position at 7th and 8th, and Aeriz, which consistently hovered around the 9th and 10th ranks. Meanwhile, Cresco Labs saw a decline from 9th to 11th, and Midweek Friday remained mostly stable, ranking between 11th and 13th. Paul Bunyan's sales mirrored its rank changes, with a peak in September, indicating potential growth opportunities if the brand can stabilize its position amidst strong competition.
Notable Products
In October 2024, GG #4 (3.5g) from the Flower category emerged as the top-performing product for Paul Bunyan, climbing to the number one rank with sales of 5,577 units. Apple Mintz Pre-Roll (1g) made a notable entry into the rankings, securing the second position with strong sales figures. Oreoz (3.5g) maintained its position at third place, although its sales saw a decline from the previous month. Macnanna (3.5g) held steady at the fourth rank, showing consistent performance. Mango Mintz Pre-Roll (1g) entered the rankings at fifth, indicating a growing interest in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
