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Nov-2024
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Overview
Market Insights Snapshot
Paul Bunyan's performance across different categories and states shows both promising trends and areas for improvement. In Illinois, the brand has demonstrated a strong presence in the Flower category, where it maintained a solid ranking, moving from 13th position in August to 10th in September before slightly dropping to 12th in October and 16th in November. This fluctuation in rankings is notable as it suggests a competitive market landscape in Illinois, yet Paul Bunyan managed to keep its positioning within the top 20. Conversely, the brand's entry into the Concentrates category in Illinois was not as robust, as it only ranked in the top 30 in September and October, indicating room for growth in this segment.
In the Pre-Roll category, Paul Bunyan experienced mixed results. In Illinois, the brand's ranking showed a notable dip in October, falling to 34th, but it rebounded to 20th in November, which highlights a recovery and potential resurgence in consumer interest. Meanwhile, in Michigan, the brand struggled to break into the top 30, maintaining a position in the 90s during August and September, before disappearing from the rankings in the subsequent months. This absence from the top 30 in Michigan's Pre-Roll category suggests a challenging market environment or a need for strategic adjustments to capture consumer interest.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Paul Bunyan has experienced notable fluctuations in its ranking over the past few months, which could have implications for its sales trajectory. In August 2024, Paul Bunyan was ranked 13th, but saw an improvement to 10th in September, only to drop to 12th in October and further to 16th in November. This downward trend in ranking coincides with a decrease in sales from a peak in September. Meanwhile, competitors such as UpNorth Humboldt and Good Green have shown varying degrees of stability and improvement. For instance, Good Green improved its rank from 19th in August to 15th in November, alongside a steady increase in sales. Similarly, Revolution Cannabis climbed from 20th to 14th over the same period, indicating a positive sales momentum. These shifts suggest that while Paul Bunyan remains a significant player, its competitors are gaining ground, potentially impacting its market share and necessitating strategic adjustments to maintain its competitive edge.
Notable Products
In November 2024, the top-performing product from Paul Bunyan was Oreoz (3.5g) in the Flower category, which secured the first rank with sales of 4997. Macnanna (3.5g), also in the Flower category, climbed to second place, improving from its fifth position in October. The Great Ha'Tuh (3.5g) returned to the rankings, achieving third place despite not being ranked in October. Oreoz Pre-Roll (1g) entered the rankings at fourth place, while Champion City Chocolate Pre-Roll (1g) followed closely at fifth. The notable shift in rankings highlights the dynamic changes in consumer preferences for Paul Bunyan's products over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
