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Dec-2024
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Overview
Market Insights Snapshot
PAX has demonstrated varied performance across different categories and states over the last few months. In California, PAX's presence in the Vapor Pens category has been relatively stable, hovering around the 30s in rankings, but it has not managed to break into the top 30, which could be seen as a challenge in this competitive market. On the other hand, in Colorado, PAX's Vapor Pens have shown a strong upward trend, improving from the 6th position in September 2024 to the 4th by December 2024. This consistent rise indicates a robust foothold in Colorado's vapor pen market, contrasting with the brand's performance in California.
In the Edible category in Colorado, PAX experienced fluctuations, initially dropping from 19th to 26th place between September and October 2024, before recovering to 17th by December. This suggests a volatile but ultimately positive trend in the state's edibles market. Meanwhile, in Massachusetts, PAX's Vapor Pens maintained a mid-tier position, with minor fluctuations between 16th and 19th places over the observed months. In New York, the brand showed a gradual improvement in the Vapor Pens category, moving from 17th to 16th place, with sales indicating a positive trajectory. These movements highlight the brand's varying degrees of success and challenges across different regions and product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has shown a steady improvement in its ranking, moving from 6th place in September 2024 to 4th place by December 2024. This upward trajectory is indicative of a positive trend in sales performance, as PAX's sales figures have consistently increased over the months, culminating in a significant boost by December. Despite this progress, PAX faces stiff competition from brands like Craft / Craft 710, which also improved its rank from 8th to 5th over the same period, and Packs (fka Packwoods), which climbed from 10th to 6th. However, the most formidable competitors remain Batch Extracts and Bonanza Cannabis Company, consistently holding the 3rd and 2nd ranks, respectively, with sales figures notably higher than PAX's. This competitive environment underscores the need for PAX to continue its momentum and possibly innovate to close the gap with the top-tier brands.
Notable Products
In December 2024, the top-performing product from PAX was the Sunset Sherbet Diamond Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number 1 rank from previous months with impressive sales of 11,810 units. Following closely was the Durban Poison Live Resin Disposable (1g), also in the Vapor Pens category, which consistently held the second rank across the months. The Kushberry OG Liquid Diamonds Disposable (1g) maintained its third position in the same category. Blue Dream Fresh Press Live Rosin Pax Era Pod (1g) continued to hold the fourth rank in Vapor Pens, showing stable performance. A new entry in December was the Wild Strawberry Live Rosin Gummies 20-Pack (100mg) in the Edible category, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
