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Dec-2025
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Overview
Market Insights Snapshot
In the realm of vapor pens, PAX has shown a steady performance across multiple states. In California, PAX has made a slight upward movement, improving its rank from 27th in September 2025 to 24th by December 2025. This indicates a positive trend in one of the largest cannabis markets, supported by a notable increase in sales, particularly in December. Meanwhile, in Colorado, PAX has maintained a consistent 3rd place ranking throughout the last quarter of 2025, highlighting its strong foothold in the vapor pen category. In Massachusetts, however, PAX experienced a slight dip from 10th to 12th place by December, suggesting some competitive pressure or shifting consumer preferences in the state.
When examining the edibles category, PAX's presence is more sporadic. In Colorado, PAX made a notable entry into the top 15 by December 2025, marking a significant achievement given its absence from the top 30 in previous months. In contrast, PAX only appeared in the rankings for New York in December, securing the 23rd spot, which suggests a potential emerging presence in the edibles market there. The absence of PAX in the rankings for most of the year in both states indicates either a strategic focus on other categories or a need for greater market penetration in the edibles segment. These movements suggest areas of opportunity and challenge for PAX as it navigates different market dynamics across states.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX consistently held the third rank from September to December 2025, indicating a stable position despite fluctuations in sales. While PAX saw a notable increase in sales in December, it remained behind Spherex and Bonanza Cannabis Company, which alternated between the first and second positions. Spherex maintained its top position in three out of the four months, showcasing its strong market presence, while Bonanza Cannabis Company briefly claimed the top spot in November. Meanwhile, Batch Extracts and Craft / Craft 710 consistently ranked fourth and fifth, respectively, indicating a competitive but stable market environment. PAX's consistent third-place ranking suggests a solid foothold in the market, but the brand may need strategic initiatives to challenge the leading competitors and capitalize on its December sales momentum.
Notable Products
In December 2025, the top-performing product from PAX was the Trip - Blue Dream Fresh Pressed Live Rosin Diamonds Disposable Pax Era Pod (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months, with sales reaching 11,035 units. The Sunset Sherbet Diamond Live Resin Disposable (1g) also held steady at the second position, showing consistent performance. Notably, the Durban Poison Live Resin Disposable (1g) debuted strongly at the third rank, indicating a successful market entry. The Trip - Northern Lights Fresh Pressed Live Rosin Diamonds Disposable Pax Era Pod (1g) held the fourth rank, dropping one position from November. The Trip- Grapefruit Haze Live Rosin Diamonds Disposable (1g) entered the rankings at fifth place, suggesting a growing interest in diverse flavor profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
