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Jan-2025
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Overview
Market Insights Snapshot
PAX has demonstrated varying performances across different states and categories, with notable movements particularly in the Vapor Pens category. In California, the brand hovered around the 32nd to 35th rank in the Vapor Pens category from October 2024 to January 2025, indicating a consistent presence but not breaking into the top 30. This stability in ranking is accompanied by fluctuating sales, which saw a dip in November before rising again in December. Meanwhile, in New York, PAX showed a more positive trajectory, climbing from the 17th to the 10th rank over the same period, suggesting a strengthening foothold in the market. This upward movement in New York is indicative of increasing consumer preference or effective market strategies.
In Colorado, PAX's performance in the Vapor Pens category is particularly noteworthy as it ascended from the 6th to the 3rd rank, marking a significant achievement in a competitive market. This rise is coupled with a substantial increase in sales, reflecting robust demand. However, PAX's presence in the Edible category in Colorado did not show the same level of success, as the brand fell out of the top 30 by January 2025, despite having ranked 19th in December 2024. This decline could point to challenges in maintaining consumer interest or competition from other brands. In Massachusetts, PAX maintained a relatively stable position around the 17th to 19th rank in Vapor Pens, suggesting consistent but moderate market performance.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has demonstrated a notable upward trajectory in its market positioning from October 2024 to January 2025. Initially ranked 6th, PAX climbed to 3rd place by January 2025, showcasing a consistent improvement in rank over the months. This upward movement is indicative of a strategic gain in market share, potentially driven by effective marketing strategies or product innovations. In contrast, Spherex maintained a steady hold on the top position throughout this period, while Bonanza Cannabis Company consistently held the 2nd rank. Meanwhile, Craft / Craft 710 and Batch Extracts experienced fluctuations in their rankings, with Craft / Craft 710 improving from 5th to 4th place and Batch Extracts dropping from 3rd to 5th. These shifts suggest a dynamic market environment where PAX's strategic initiatives have allowed it to gain a competitive edge, potentially increasing its sales and brand visibility in the Colorado vapor pen market.
Notable Products
In January 2025, the top-performing product for PAX was the Sunset Sherbet Diamond Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank with sales reaching 13,661 units. The Durban Poison Live Resin Disposable (1g) held steady at the second spot, showing consistent performance over the months. Kushberry OG Liquid Diamonds Disposable (1g) also retained its third-place position, indicating stable demand. Blue Dream Fresh Press Live Rosin Pax Era Pod (1g) continued to rank fourth, although its sales saw a slight decline compared to previous months. Notably, the Pineapple Express Fresh Pressed Live Rosin Pax Era Pod (1g) entered the rankings at position five, suggesting a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
