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Mar-2025
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Overview
Market Insights Snapshot
PAX has shown varied performance across different states and categories, with notable movements in rankings. In the California market, PAX's presence in the Vapor Pens category fluctuated slightly, dropping out of the top 30 in February 2025 but rebounding to 29th place by March 2025. This improvement is significant given their consistent presence just outside the top 30 in the preceding months. Meanwhile, in Colorado, PAX's Vapor Pens maintained a strong hold in the top 3 rankings, indicating a solid consumer base and consistent demand in that state. However, their performance in the Edible category in Colorado saw some volatility, with a noticeable absence from the top 30 in January 2025, which could be a point of concern for the brand's diversification strategy in this state.
In Massachusetts, PAX's Vapor Pens have shown stability, holding steady at 13th place from January through March 2025, suggesting a reliable market presence. A similar trend is observed in New York, where PAX improved its ranking from 15th in December 2024 to 12th by March 2025, reflecting a positive growth trajectory. This upward movement in New York is accompanied by a notable sales increase, indicating heightened consumer interest. These trends highlight PAX's ability to adapt and grow in competitive markets, although the absence in certain rankings suggests areas where the brand could focus on strengthening its market position.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has demonstrated a consistent upward trajectory in its market position, moving from fourth place in December 2024 to securing the third rank by January 2025 and maintaining this position through March 2025. This improvement in rank highlights PAX's growing influence in the market, especially as it surpasses Craft / Craft 710, which remained in fourth place during the same period. Despite PAX's progress, it still trails behind Spherex and Bonanza Cannabis Company, which have consistently held the first and second positions, respectively. Notably, PAX's sales have shown a significant increase, particularly in March 2025, indicating a strong growth trend that could potentially challenge the leading brands if sustained. This competitive analysis underscores the importance of strategic positioning and market adaptation for PAX as it continues to climb the ranks in Colorado's vapor pen category.
Notable Products
In March 2025, the top-performing product for PAX was Sunset Sherbet Diamond Live Resin Disposable (1g), maintaining its first-place ranking consistently since December 2024 with a sales figure of 10,282. Durban Poison Live Resin Disposable (1g) also held steady in second place, showing strong performance across the months. Kushberry OG Liquid Diamonds Disposable (1g) remained in third position, despite a notable increase in sales compared to previous months. Trip - Blue Dream Live Rosin Disposable (1g) made its debut in the rankings at fourth place. Blue Dream Fresh Press Live Rosin Pax Era Pod (1g) experienced a slight drop from its previous fourth position to fifth place in March 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
