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Oct-2024
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Overview
Market Insights Snapshot
In the realm of vapor pens, PAX has demonstrated a varied performance across different states. Notably, in Colorado, PAX has shown a remarkable upward trajectory, climbing from 14th place in July 2024 to maintaining a solid 6th position in both September and October 2024. This indicates a strong foothold in the Colorado market. Conversely, in California, PAX's vapor pen ranking has fluctuated slightly, with a dip from 30th position in July to 33rd in October, suggesting a more competitive market environment. Meanwhile, in Massachusetts and New York, PAX has maintained a relatively stable presence, consistently ranking around the 20th position. However, in Ontario, PAX's absence from the top rankings in September and October suggests a decline or strategic withdrawal in this region.
In the edibles category, PAX's performance is more limited geographically, with activity noted only in Colorado and California. In Colorado, PAX has seen a notable improvement, advancing from 26th place in July to peaking at 13th in September, before settling at 18th in October. This indicates a positive reception and growing consumer interest in their edibles within the state. On the other hand, PAX did not feature in the top 30 rankings in California during the months under review, which may reflect either a strategic focus on other categories or heightened competition in the edibles market. These insights suggest that while PAX is making strides in certain areas, there are opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has demonstrated significant upward mobility in recent months, climbing from a rank of 14 in July 2024 to a consistent position at rank 6 by September and October 2024. This improvement in rank suggests a positive trend in consumer preference and market penetration for PAX. Notably, PAX's sales trajectory shows a robust increase, aligning with its rise in rank, indicating effective market strategies and consumer engagement. In contrast, O.penVape experienced a decline from rank 5 in August to rank 7 in October, reflecting a potential challenge in maintaining its market share. Meanwhile, Craft / Craft 710 has shown volatility, dropping to rank 8 in September before recovering to rank 5 in October, suggesting fluctuations in consumer demand or competitive pressures. Batch Extracts has maintained a steady rank at 4, indicating a stable market position, while Seed & Strain Cannabis Co. has gradually improved its rank from 12 in July to 8 in October, showcasing a positive growth trajectory. These dynamics highlight PAX's competitive edge in the Colorado vapor pen market, driven by strategic advancements and increasing consumer loyalty.
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Notable Products
In October 2024, the top-performing product for PAX was the Sunset Sherbet Diamond Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one ranking from September with notable sales of 8,583 units. Following closely, the Durban Poison Live Resin Disposable (1g) also sustained its second-place position in the same category. The Kushberry OG Liquid Diamonds Disposable (1g) remained third, showing consistency in its ranking. Blue Dream Fresh Press Live Rosin Pax Era Pod (1g) saw a drop to fourth place after previously leading in July and August, indicating a shift in consumer preference. Meanwhile, the Heirloom Peach Live Rosin Gummies 20-Pack (100mg) in the Edible category, which had climbed to third in August, settled at fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
