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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Peninsula Cannabis has shown varied performance across different product categories over the past few months. In the Concentrates category, the brand made notable progress, moving from a rank of 79 in October 2024 to 59 in December 2024, before slipping slightly to 66 in January 2025. This suggests a generally positive trend with some fluctuation. Meanwhile, in the Flower category, Peninsula Cannabis saw a significant rise to rank 24 in November 2024, but subsequently fell to 39 by January 2025, indicating a possible challenge in maintaining their upward momentum in this highly competitive segment.
For Pre-Rolls, Peninsula Cannabis demonstrated consistent improvement, advancing from rank 31 in October 2024 to a peak position of 17 in December 2024, before slightly declining to 19 in January 2025. This indicates a strong presence and increasing consumer preference in this category. However, their performance in the Vapor Pens category was less stable, as they were not in the top 30 in October 2024, but managed to climb to rank 69 by December 2024, only to drop to 80 in January 2025. This inconsistency could be a point of concern for the brand as they strive to gain a firmer foothold in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis experienced fluctuating rankings from October 2024 to January 2025, indicating a volatile market presence. Starting at rank 40 in October 2024, Peninsula Cannabis improved to rank 24 in November, before slipping to rank 29 in December and further down to rank 39 in January 2025. This fluctuation contrasts with competitors like Garcia Hand Picked, which showed a positive trend, climbing from rank 72 in October 2024 to 33 by January 2025, and Cheech & Chong's, which maintained a relatively stable position around the 30s. Despite these challenges, Peninsula Cannabis outperformed brands like Seed Junky Genetics and Uplyfted Cannabis Co. in sales, particularly in November 2024, highlighting its potential to leverage sales strategies to regain higher ranks. The data suggests that while Peninsula Cannabis has faced ranking challenges, its sales performance indicates room for strategic growth and market repositioning.
Notable Products
In January 2025, Runtz Pre-Roll (1g) maintained its position as the top-performing product for Peninsula Cannabis, holding the number one rank for two consecutive months with sales figures reaching 15,065. Electric Peanutbutter Cookie Pre-Roll (1g) saw a significant rise in popularity, climbing from the fifth position in December 2024 to second place in January 2025. Runtz (3.5g) experienced a slight decline, dropping from second place in December 2024 to third in January 2025. Notably, the Runtz (Bulk) category appeared in the rankings for the first time, securing the fourth spot. Sherb Pie Pre-Roll (1g) maintained a consistent presence, ranking fifth after a brief third-place peak in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
