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Nov-2024
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Overview
Market Insights Snapshot
Peninsula Cannabis has shown a notable upward trajectory in the Michigan market, particularly in the Flower category. Starting from a rank of 66 in August 2024, the brand has climbed steadily to reach the 22nd position by November 2024. This consistent improvement in ranking suggests a growing consumer preference and market penetration for their Flower products. In contrast, the brand's presence in the Concentrates category is less pronounced, as it has not made it into the top 30 rankings in the past few months, which could indicate either a need for strategic adjustments or a focus on other categories.
The Pre-Roll category also reflects positive growth for Peninsula Cannabis in Michigan. From being ranked 56th in August, they have moved up to the 27th spot by November 2024. This upward movement suggests that their Pre-Roll products are gaining traction among consumers, potentially due to product quality or effective marketing strategies. However, the absence of rankings in other states or provinces might indicate a limited geographical reach or market focus, which could be an area for future expansion or exploration for Peninsula Cannabis.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis has demonstrated a remarkable upward trajectory in recent months. Starting from a rank outside the top 20 in August 2024, Peninsula Cannabis has climbed to the 22nd position by November 2024, showcasing a significant improvement in its market presence. This ascent is particularly notable when compared to competitors like Skymint and Everyday Cannabis, which have maintained relatively stable positions within the top 20. While Uplyfted Cannabis Co. and Cheech & Chong's also show competitive sales figures, Peninsula Cannabis's rapid rank improvement suggests a strong growth momentum that could potentially disrupt the current market standings. This trend indicates a positive reception of Peninsula Cannabis's offerings, likely driven by strategic marketing and product differentiation, which could further enhance its sales and competitive positioning in the near future.
Notable Products
In November 2024, Peninsula Cannabis's top-performing product was Runtz (3.5g) in the Flower category, maintaining its first-place ranking with impressive sales of 19,711. Runtz Pre-Roll (1g) held steady in second place in the Pre-Roll category, continuing its consistent performance from previous months. Electric Peanutbutter Cookie Pre-Roll (1g) saw a significant jump in rankings, moving from fifth to third place, indicating a growing consumer interest. Sherb Pie (3.5g) in the Flower category dropped one spot to fourth, while Sherb Pie Pre-Roll (1g) entered the rankings at fifth place, showcasing its growing popularity. These shifts highlight the dynamic nature of consumer preferences and the competitive landscape within the product categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
