.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the province of Ontario, Pepe has shown a consistent upward trajectory in the Flower category. Starting from a rank of 12 in December 2024, the brand improved its position to 9 by March 2025, indicating a strengthening presence in the market. This positive movement is significant given the competitive nature of the Flower category. On the other hand, the Pre-Roll category tells a different story; Pepe remained outside the top 30 rankings throughout the period, with its best position being 70 in February 2025. This could be seen as a challenge for the brand, highlighting an area with potential for growth or strategic reevaluation.
In terms of Vapor Pens, Pepe made notable strides in Ontario. Although they were not ranked in the top 30 in December 2024, they entered the rankings at 71 in January 2025 and continued to improve slightly to 69 by March 2025. This gradual improvement suggests a growing acceptance and demand for Pepe's vapor products in the region. The sales figures for this category also reflect a steady performance, with slight fluctuations that align with the ranking improvements. This trend could indicate a positive reception and increasing consumer interest in Pepe's offerings in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has demonstrated a steady improvement in its ranking from December 2024 to March 2025, moving from 12th to 9th place. This upward trend suggests a positive reception in the market, although it still trails behind competitors like Redecan and The Original Fraser Valley Weed Co., who consistently rank higher. Notably, Redecan has seen a slight decline in rank, dropping from 6th to 8th, which could indicate a potential opportunity for Pepe to capture more market share. Meanwhile, Big Bag O' Buds and Versus have fluctuated in their rankings, with Versus showing a notable improvement from 14th to 11th place. Pepe's consistent rise in rank, despite the competitive pressures, highlights its growing presence and potential in the Ontario Flower market.
Notable Products
In March 2025, the top-performing product for Pepe was 11 Week Pink (28g) in the Flower category, maintaining its position as the number one ranked product since December 2024, with a notable sales figure of 10,153 units. The 11 Week Pink (3.5g) also consistently held the second rank throughout the same period. Peach Tree (28g) remained steady at the third position since January 2025, showing a significant increase in sales compared to previous months. Lemonatti (28g) has consistently ranked fourth since January 2025, though its sales figures have shown a slight decline since December 2024. Lastly, the 11 Week Pink Pre-Roll 10-Pack (5g) has maintained its fifth position since January 2025, demonstrating stable performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
