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Oct-2024
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Overview
Market Insights Snapshot
In Ontario, Pepe's performance in the Flower category has shown notable fluctuations over the months. Starting in July 2024 with a rank of 13, Pepe climbed to 9th position by September, only to drop slightly to 11th in October. This indicates a strong presence in the market, although maintaining a top 10 position remains a challenge. The sales figures reflect this dynamic movement, with a peak in September. However, in the Pre-Roll category, Pepe did not make it into the top 30 until September, ranking 94th, and improved slightly to 90th in October. This suggests a growing, albeit modest, interest in their pre-roll products.
The Vapor Pens category presents a different narrative for Pepe in Ontario. The brand was not in the top 30 brands in July, but by August, it had secured the 81st position, climbing to 68th by September. This upward trajectory indicates a positive reception and increasing consumer interest in their vapor pen offerings. Despite not being among the top brands initially, the consistent improvement each month highlights a potential growth area for Pepe, suggesting that their strategic focus on this category could yield significant results if the trend continues.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has shown a dynamic shift in its market position over the past few months. Starting from a rank of 13 in July 2024, Pepe improved to 12 in August and reached its peak at rank 9 in September, before slightly dropping to 11 in October. This fluctuation indicates a responsive market strategy that briefly outperformed competitors such as Big Bag O' Buds, which also saw a rise and fall in rankings, peaking at 10 in August. Pepe's sales trajectory, with a notable increase in August and September, suggests a successful campaign or product launch during this period. However, the brand faces stiff competition from MTL Cannabis and The Loud Plug, both maintaining relatively stable positions in the top 10, and Pure Laine, which consistently ranks higher, indicating a need for Pepe to innovate or enhance its offerings to sustain and improve its market position.
Notable Products
In October 2024, the top-performing product for Pepe was 11 Week Pink (3.5g) from the Flower category, climbing to the first position with sales of 11,723. This product has consistently held a strong position, improving from second place in the previous months. The 11 Week Pink (28g) dropped to second place after leading the rankings for three consecutive months. Lemonatti (28g) maintained its third-place position, showing stable performance over the months. The 11 Week Pink Pre-Roll 2-Pack (2g) held steady at fourth place, although its sales figures have fluctuated since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
