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Jan-2025
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Overview
Market Insights Snapshot
Pepe has shown a consistent performance in the Flower category in Ontario over the past few months. The brand maintained a steady presence in the top 15, with rankings fluctuating slightly between 10th and 12th place from October 2024 to January 2025. This consistency suggests a stable consumer base and effective market strategies in the Flower category. The sales figures, peaking in November 2024, indicate a positive growth trajectory, despite a slight dip in December. Such stability in rankings and sales could be indicative of Pepe's strong brand recognition and customer loyalty in Ontario's Flower market.
In contrast, Pepe's performance in the Pre-Roll category in Ontario shows a gradual upward trend, albeit starting from a lower base. While the brand did not make it into the top 30, it improved its position from 84th in October 2024 to 73rd by January 2025. Although this category does not yet see Pepe as a leading contender, the upward movement suggests potential for growth if current strategies are adjusted to capture more market share. Additionally, Pepe's entry into the Vapor Pens category in January 2025, ranking at 71st, marks a new venture for the brand, indicating expansion efforts into diverse product lines within the province.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Pepe has demonstrated resilience and consistency in its market positioning. Over the four-month period from October 2024 to January 2025, Pepe maintained a relatively stable rank, fluctuating between 10th and 12th place. This stability is noteworthy given the dynamic shifts observed among its competitors. For instance, Big Bag O' Buds experienced a rank improvement from 12th to 8th in December 2024 before dropping back to 12th in January 2025, while The Loud Plug showed a similar pattern, rising from 13th to 7th and then settling at 11th. Despite these fluctuations, Pepe's sales remained robust, with a peak in November 2024, indicating strong consumer loyalty and effective market strategies. However, brands like Pure Laine and SUPER TOAST consistently outperformed Pepe in terms of sales, suggesting areas where Pepe could enhance its competitive edge, particularly in capturing higher market share and improving its rank among the top performers.
Notable Products
In January 2025, the top-performing product for Pepe was 11 Week Pink (28g) in the Flower category, maintaining its lead from December 2024 with sales of 10,914 units. Following closely is 11 Week Pink (3.5g), which held its second-place position from the previous month. Peach Tree (28g) made a significant entrance into the rankings, securing the third spot, while Lemonatti (28g) experienced a slight drop to fourth place. 11 Week Pink Pre-Roll 10-Pack (5g) remained steady in fifth position, showing consistent performance over the past months. Overall, the 11 Week Pink products continue to dominate the sales for Pepe, indicating strong consumer preference and brand loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
