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Dec-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Pepe has experienced notable shifts across different product categories. In the Flower category, Pepe saw a decline in its ranking from 8th place in September 2024 to 13th place by December 2024. This downward movement in rankings might be indicative of increasing competition or changes in consumer preferences within the province. Despite the drop in rankings, the brand maintained a substantial sales volume, with sales figures slightly decreasing from September to December. In contrast, Pepe's performance in the Pre-Roll category showed a positive trajectory, with the brand climbing from the 92nd position in September to the 75th position in December, suggesting a growing consumer interest or successful marketing strategies in this segment.
Interestingly, Pepe's presence in the Vapor Pens category in Ontario was limited, as it did not rank within the top 30 brands after September 2024. This absence could highlight a potential area for growth or a need for strategic reevaluation to increase market share in this category. The brand's initial ranking at 72nd place in September indicates some level of market presence, but sustaining and improving upon this could be crucial for future growth. Overall, while Pepe shows strengths in certain areas, particularly in Pre-Rolls, there are opportunities for improvement and expansion in other categories to enhance its market position in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 8th in September, Pepe saw a decline to 11th in October, a slight recovery to 10th in November, and then a drop to 13th by December. This downward trend in ranking coincides with a decrease in sales, contrasting with competitors like FIGR, which improved its rank from 18th to 15th and saw a consistent increase in sales. Similarly, Pure Laine maintained a higher rank than Pepe throughout this period, despite a slight dip in December, indicating stronger market resilience. Meanwhile, MTL Cannabis and Versus remained relatively stable in their rankings, suggesting that Pepe's market challenges may be more pronounced compared to these competitors. This analysis highlights the dynamic nature of the Ontario Flower market and underscores the need for strategic adjustments by Pepe to regain its competitive edge.
Notable Products
In December 2024, Pepe's top-performing product was the 11 Week Pink (28g) from the Flower category, maintaining its number one rank with sales of 10,424 units. The 11 Week Pink (3.5g) also performed strongly, holding the second position, though its sales saw a decrease from previous months. Lemonatti (28g) remained consistently in third place throughout the last four months, showing stable sales figures. The 11 Week Pink Pre-Roll 10-Pack (5g) held the fourth rank in December, having climbed from fifth place in October. Meanwhile, the 11 Week Pink Pre-Roll 2-Pack (2g) remained in the fifth position, demonstrating a slight decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
