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Nov-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Pepe has shown notable performance in the Flower category. Starting from a rank of 12 in August 2024, it improved to 9 in September, before experiencing a slight dip to 11 in October, and then reclaiming the 10th spot in November. This fluctuation indicates a resilient brand presence in a competitive category, with sales figures consistently hovering around the 1.7 to 1.9 million mark, showcasing a strong market hold. In contrast, Pepe's performance in the Vapor Pens category was less stable, with rankings provided only for August and September, suggesting that it did not maintain a top 30 position in the subsequent months. This gap highlights potential challenges or shifts in consumer preferences within this category.
Meanwhile, Pepe's journey in the Pre-Roll category in Ontario reflects a gradual but steady climb. From a rank of 99 in August, the brand improved its standing each month, reaching 84 by November. This upward trajectory, alongside increasing sales numbers, suggests growing consumer interest and acceptance of Pepe's offerings in this category. However, the absence of a top 30 ranking in Vapor Pens for October and November could indicate either a strategic shift away from this category or increased competition leading to a drop in market visibility. These movements across categories provide a glimpse into Pepe's strategic positioning and adaptability within the dynamic cannabis market of Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pepe has shown notable fluctuations in its ranking over the past few months. From August to November 2024, Pepe's rank shifted from 12th to 10th, indicating a positive trend despite a dip in October. This improvement is significant given the competitive pressure from brands like MTL Cannabis and The Loud Plug, both of which experienced a decline in their rankings during the same period. Notably, The Original Fraser Valley Weed Co. also saw a drop from 6th to 9th place, providing an opportunity for Pepe to capitalize on this shift. Pepe's sales trajectory, while experiencing a slight dip in October, rebounded in November, suggesting resilience and potential for growth amidst a competitive market. This dynamic positioning highlights Pepe's ability to adapt and compete effectively, making it a brand to watch in the Ontario Flower market.
Notable Products
In November 2024, the top-performing product for Pepe was 11 Week Pink 28g in the Flower category, reclaiming its number one rank after slipping to second place in October. Following closely was 11 Week Pink 3.5g, which held the second position after being the top product in October with notable sales of 11,786 units. Lemonatti 28g maintained consistent performance, ranking third for four consecutive months. A new entry in the rankings, 11 Week Pink Pre-Roll 10-Pack 5g, secured the fourth position in November. Meanwhile, 11 Week Pink Pre-Roll 2-Pack 2g remained steady at fifth place, despite a slight dip in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
