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Nov-2024
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Overview
Market Insights Snapshot
Perpetual Harvest has demonstrated consistent performance in the Massachusetts market across several product categories. In the Flower category, the brand maintained a steady third-place ranking from August to November 2024, indicating a strong and stable presence. However, it's noteworthy that sales in this category have experienced a downward trend over these months. Meanwhile, in the Vapor Pens category, Perpetual Harvest held its ground in fifth place throughout the same period, showcasing a consistent demand despite fluctuations in sales figures. The brand's ability to maintain top-five rankings in these categories underscores its established reputation and consumer loyalty in Massachusetts.
The Pre-Roll category presents a more dynamic picture for Perpetual Harvest in Massachusetts. The brand climbed from the tenth position in August to fourth by November, reflecting a significant improvement in market position. This upward trajectory in rankings was accompanied by a notable increase in sales, suggesting successful strategies in product offerings or marketing. However, it's important to note that Perpetual Harvest did not appear in the top 30 rankings for any other states or provinces across these categories, which highlights potential areas for expansion or growth outside Massachusetts. This focus on Massachusetts could indicate a strategic decision to consolidate their market share in a familiar region before considering broader market penetration.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Perpetual Harvest consistently maintained its position at rank 3 from August to November 2024. Despite a steady rank, Perpetual Harvest experienced a gradual decline in sales over these months, which could be a concern if the trend continues. In contrast, Simply Herb held the top rank throughout the same period, showcasing robust sales performance that outpaced Perpetual Harvest significantly. Meanwhile, High Supply maintained a solid second place, also outperforming Perpetual Harvest in sales. Notably, Farmer's Cut demonstrated a remarkable recovery, jumping from rank 16 in October to rank 5 in November, indicating potential volatility and competitive pressure in the market. These dynamics suggest that while Perpetual Harvest holds a stable rank, it faces challenges in increasing its sales against strong competitors.
Notable Products
In November 2024, the top-performing product from Perpetual Harvest was Soap Pre-Roll (1g), maintaining its number one rank from October with sales reaching 9,680 units. Smorez Pre-Roll (1g) debuted strongly, securing the second position with notable sales figures of 8,284 units. Pineapple Beignet Pre-Roll (1g) followed, capturing the third spot, showing a competitive entry in the rankings. Sugar Berry Scone Pre-Roll (0.5g) and 2090 Shit Pre-Roll (1g) rounded out the top five, indicating a strong preference for pre-roll products in this period. The consistency of Soap Pre-Roll (1g) at the top highlights its continued popularity, while the introduction of new products like Smorez Pre-Roll (1g) has reshuffled the rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
