Jan-2025
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Overview
Market Insights Snapshot
Perpetual Harvest has demonstrated consistent performance across its product categories in Massachusetts. In the Flower category, the brand has maintained a solid third-place ranking from October 2024 through January 2025, indicating a stable market presence. Notably, the Pre-Roll category saw a positive trajectory, as Perpetual Harvest climbed from fourth place in October 2024 to second place by January 2025, suggesting increased consumer preference or effective market strategies. Conversely, the Vapor Pens category exhibited steady but less dynamic performance, holding the fifth position consistently, which might indicate a need for strategic adjustments to climb higher in this competitive segment.
While Perpetual Harvest has made significant strides in Massachusetts, their absence from the top 30 brands in other states and categories could be a point of concern or opportunity, depending on strategic goals. The lack of ranking in other states might suggest a regional focus or highlight potential areas for expansion. The brand's ability to maintain and improve rankings in Massachusetts could serve as a model for entering new markets or strengthening its position in existing ones. This strategic focus in Massachusetts, especially in the Pre-Roll category, could be leveraged to replicate success in other regions, provided the brand addresses the competitive and consumer dynamics specific to those markets.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Perpetual Harvest consistently maintained its rank at third place from October 2024 to January 2025. Despite stable rankings, Perpetual Harvest faces stiff competition, particularly from Simply Herb, which held the top position throughout this period. Simply Herb's dominance is underscored by its significantly higher sales figures, indicating a strong market presence. Meanwhile, High Supply / Supply also outperformed Perpetual Harvest, consistently securing the second spot. Notably, brands like Ozone and Good Chemistry Nurseries showed upward trends, with Ozone climbing from eighth to fourth place, suggesting increasing competition. These dynamics highlight the need for Perpetual Harvest to innovate and differentiate to capture more market share and potentially improve its ranking in the future.
Notable Products
In January 2025, Artificial Red Pre-Roll (1g) emerged as the top-performing product for Perpetual Harvest, achieving the number 1 rank with notable sales of 15,679 units. Smorez Pre-Roll (1g) maintained a strong position at rank 2, despite a decrease from its peak in November 2024. Dirty Banana Pre-Roll (1g) entered the rankings at position 3, showing promising sales figures. Chocolope Pre-Roll (1g), which was ranked 1 in December 2024, fell to rank 4 in January. Blueberry Headband Pre-Roll (1g) also made its debut in the top 5, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.