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Oct-2024
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Overview
Market Insights Snapshot
Perpetual Harvest has shown consistent performance in the Massachusetts market, particularly in the Flower category where it maintained a steady third-place ranking from July to October 2024. This stability highlights their strong position and consumer preference in this category. However, despite this consistency, there was a noticeable dip in sales from August to October, indicating potential challenges or increased competition. In contrast, the Pre-Roll category saw a positive upward trend, with the brand climbing from eleventh in July to sixth by September, maintaining that position into October. This suggests a growing consumer interest and successful marketing strategies in this segment.
In the Vapor Pens category, Perpetual Harvest held a consistent fifth-place ranking throughout the observed months in Massachusetts. This steady position, coupled with a significant increase in sales from September to October, points to a robust demand for their vapor pen products. The lack of top 30 rankings in other states or provinces might indicate either a strategic focus on Massachusetts or potential areas for market expansion. The brand's performance across these categories suggests a well-rounded product offering, but the absence from other markets could represent a missed opportunity or a deliberate choice to consolidate their presence in Massachusetts.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Perpetual Harvest has maintained a consistent rank of third place from July to October 2024. This stability in ranking highlights its strong market presence, although it faces stiff competition from brands like Simply Herb, which has consistently held the top position. Despite a dip in sales from August to October, Perpetual Harvest's sales figures remain robust, indicating a loyal customer base. Meanwhile, High Supply / Supply has maintained its second-place rank, showcasing a competitive edge with sales figures that are consistently higher than Perpetual Harvest. Additionally, Glorious Cannabis Co. and Good Chemistry Nurseries have shown fluctuations in their rankings, which could present opportunities for Perpetual Harvest to capitalize on any market shifts. Overall, while Perpetual Harvest holds a strong position, the brand must continue to innovate and engage with its customer base to challenge the leading competitors and potentially improve its ranking.
Notable Products
In October 2024, the top-performing product from Perpetual Harvest was Soap Pre-Roll (1g), maintaining its number one rank from July and September, with a notable sales figure of 11,084 units. Gary Payton Pre-Roll (1g) entered the rankings at the second position with impressive sales. Slapz #6 Pre-Roll (1g) saw a slight decline, moving from second in September to third in October. Pineapple Beignet (3.5g) debuted in the rankings at fourth place, while Scented Marker #7 Pre-Roll (1g) appeared at fifth. The consistent performance of Soap Pre-Roll (1g) highlights its sustained popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
