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Dec-2024
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Overview
Market Insights Snapshot
Perpetual Harvest has shown a consistent performance in the Massachusetts market, particularly in the Flower category, where it maintained a steady third-place ranking from September through December 2024. This stability suggests a strong foothold in the Flower segment, despite a slight fluctuation in sales figures. Meanwhile, their performance in the Vapor Pens category also remained stable, holding the fifth position throughout the same period. This consistency in ranking across multiple categories highlights a robust presence in the Massachusetts market, although there is room for improvement to break into higher ranks.
The Pre-Roll category saw a noteworthy upward trajectory for Perpetual Harvest in Massachusetts. Starting at seventh place in September, the brand climbed to third by December, indicating a significant gain in market share. The increasing sales figures in the Pre-Roll category reflect a growing consumer preference for their products. However, it's important to note that Perpetual Harvest did not feature in the top 30 brands in other states or provinces during this period, which could be seen as a missed opportunity for expansion beyond Massachusetts. This regional limitation suggests a potential area for strategic growth and diversification in the future.
Competitive Landscape
In the Massachusetts flower category, Perpetual Harvest has consistently maintained its position as the third-ranked brand from September to December 2024. This stability in rank suggests a strong and loyal customer base, even as other brands experience fluctuations. Notably, Simply Herb has held the top spot throughout this period, indicating a significant lead in market presence and possibly sales. Meanwhile, High Supply / Supply has consistently been the second-ranked brand, maintaining a competitive edge over Perpetual Harvest. Interestingly, Ozone has shown remarkable improvement, climbing from 20th place in September to 4th in December, which could pose a future threat to Perpetual Harvest's position if this upward trend continues. Despite these competitive dynamics, Perpetual Harvest's steady rank reflects its resilience and potential for growth in a rapidly evolving market.
Notable Products
In December 2024, Chocolope Pre-Roll (1g) emerged as the top-performing product for Perpetual Harvest with sales reaching 18,194 units. Smorez Pre-Roll (1g) maintained a strong presence, ranking second, despite a slight drop from its first position in November. Scented Marker #7 Pre-Roll (1g) and Mean Gene Pre-Roll (1g) secured the third and fourth places, respectively, showcasing their consistent popularity. Soap Pre-Roll (1g), which held the top spot in October, fell to fifth place, indicating a notable decline in sales momentum. Overall, the Pre-Roll category dominated the rankings, with slight shifts in product positions from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
