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Oct-2024
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Overview
Market Insights Snapshot
Pheno Exotic's performance in the Nevada market reveals a dynamic shift across categories over recent months. In the Flower category, the brand has not managed to secure a spot in the top 30 brands from July to October 2024, indicating challenges in maintaining a competitive edge. However, a closer look at the sales figures shows a gradual recovery from a low in August, with sales increasing from $79,145 to $108,101 by October. This upward trend suggests a potential resurgence, but the brand still faces significant hurdles to break into the top 30 rankings in this category.
In contrast, Pheno Exotic's performance in the Pre-Roll category in Nevada presents a more optimistic picture. The brand maintained a presence in the top 30 rankings throughout the months, with a notable improvement in October, climbing from 38th in September to 29th. This rise in ranking, despite a dip in sales to $41,734 in September, followed by a recovery to $56,047 in October, indicates a strengthening position. The brand's ability to remain in the competitive landscape of Pre-Rolls, even as it navigates fluctuations, highlights its potential to capitalize on market opportunities.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Pheno Exotic has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024, Pheno Exotic was ranked 36th, but saw a dip to 60th in August, before climbing back to 43rd by October. This fluctuation is significant when compared to competitors like Good Green, which maintained a stronger presence with a peak rank of 19th in August and consistently higher sales figures. Meanwhile, Remedy and Hippies have shown more stable rankings, with Remedy reaching as high as 47th and Hippies maintaining a position within the top 50. Despite these challenges, Pheno Exotic's sales have shown resilience, particularly in October, where they surpassed those of Curaleaf, which ranked 41st. This suggests a potential for growth and recovery in market share for Pheno Exotic, highlighting the dynamic nature of the Nevada flower market.
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Notable Products
In October 2024, the top-performing product for Pheno Exotic was Alien Mints X Permanent Marker Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 988 units. The I-95 Pre-Roll (1g) also performed strongly, securing the second position with sales of 862 units, maintaining its top 5 status from July and August. Blue Power x MAC Pre-Roll (1g) improved its rank to third, up from fourth in September, indicating consistent growth. Medellin x Jet Fuel Gelato Pre-Roll (1g) saw a decrease in rank, moving from first in September to fourth in October. Lastly, Alien Mints x Permanent Marker (3.5g) debuted in the rankings at fifth place, showing potential for future growth in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
