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Jan-2025
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Overview
Market Insights Snapshot
Pheno Exotic's performance in the Nevada market shows intriguing dynamics across different categories. In the Flower category, the brand consistently ranked at 47th place in both October and December 2024, as well as January 2025, though it slipped slightly to 51st in November. This indicates a stable but relatively low positioning in the market, as they did not break into the top 30 during this period. The sales figures for this category reflect some volatility, with a noticeable dip in November followed by a rise in December, suggesting potential seasonality or market competition influences.
In contrast, Pheno Exotic's performance in the Pre-Roll category in Nevada shows a more positive trend. The brand improved its ranking from 30th in October and November 2024 to 23rd in December, and further to 21st in January 2025. This upward trajectory indicates a growing popularity or increased market penetration in this category, which is also supported by a steady increase in sales from October through January. The ability to break into the top 30 and continue climbing suggests strategic improvements or successful marketing efforts in this segment.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Pheno Exotic has maintained a consistent presence, ranking 47th in October, December, and January, with a slight dip to 51st in November. This stability in rank, despite fluctuations in sales, suggests a steady consumer base. In contrast, Srene experienced more volatility, peaking at 25th in November before dropping to 44th in January, indicating potential challenges in sustaining customer interest. Meanwhile, High Heads showed a dramatic decline from 17th in October to 49th in January, possibly due to market saturation or strategic shifts. Carbon demonstrated upward momentum, moving from 67th to 51st, which could pose a future threat to Pheno Exotic if this trend continues. These dynamics highlight the importance for Pheno Exotic to innovate and differentiate to maintain and potentially improve its market position amidst fluctuating competitor performances.
Notable Products
In January 2025, the top-performing product from Pheno Exotic was the White Runtz x Pave Pre-Roll (1g) in the Pre-Roll category, achieving the number 1 rank with notable sales of 1307 units. This product showed a consistent upward trend, rising from the 5th position in November and 2nd in December. The Bubblegum Sherb x Biscotti Sherb Pre-Roll (1g) debuted impressively at the 2nd spot, indicating strong market reception. Alien Mints X Permanent Marker Pre-Roll (1g) secured the 3rd position, although it experienced a slight decline from its previous 1st and 2nd positions in October and November, respectively. Meanwhile, Pineapple Fruz x Biscotti Sherb Pre-Roll (1g) and Azul x Pave Pre-Roll (1g) occupied the 4th and 5th ranks, with both showing a decrease in their sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
