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Dec-2024
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Overview
Market Insights Snapshot
Physic Cannabis Therapy has shown notable performance in the Topical category within Oregon. The brand was not ranked in September 2024 but made a significant leap to secure the 5th position in both October and November, and further improved to 4th place in December. This upward trajectory indicates a strong market presence and growing consumer preference for their topical products. The absence from the top 30 in September suggests either a late entry into the market or an initial struggle to gain traction, but the subsequent rise in rankings highlights a successful strategy or product innovation that resonated well with consumers.
Despite the impressive performance in Oregon, it is noteworthy that Physic Cannabis Therapy's presence in other states or provinces remains undisclosed, as they did not feature in the top 30 brands in any other regions or categories during the same period. This could imply a focused market approach where the brand is concentrating its efforts and resources in Oregon, possibly to establish a stronghold before expanding. The increase in sales from October to December, peaking at $22,872, further underscores the brand's growing influence in the Topical category within Oregon, hinting at potential for future expansion if similar strategies are employed in other markets.
Competitive Landscape
In the Oregon topical cannabis category, Physic Cannabis Therapy has shown a notable upward trend in its market position over the last few months of 2024. Starting from a non-ranked position in September, Physic Cannabis Therapy climbed to 5th place in both October and November, before advancing to 4th place in December. This positive trajectory in rank is mirrored by a consistent increase in sales, culminating in a significant rise by December. In contrast, Medicine Farm has maintained a steady 2nd place throughout the same period, indicating strong brand loyalty or market presence. Meanwhile, Synergy Skin Worx has shown a similar upward movement, moving from 4th to 3rd place by December, suggesting a competitive race for the top spots. Other brands like Peak Extracts and Angel (OR) have remained stable at 7th and 6th places, respectively, indicating less volatility but also less growth compared to Physic Cannabis Therapy. This dynamic landscape highlights the competitive nature of the Oregon topical market and Physic Cannabis Therapy's growing influence within it.
Notable Products
In December 2024, the top-performing product for Physic Cannabis Therapy was Wood Balm (313mg CBD, 565mg THC) in the Topical category, maintaining its first-place ranking from November with sales reaching 284 units. Field Balms Away (45mg THC, 12mg CBD, 0.18 oz) held steady in the second position from the previous month, showing a notable increase in sales to 164 units. CBD:THC 1:3 Wood Balms Away (150mg CBD, 450mg THC, 0.18oz) remained consistent in third place, though its sales figures slightly declined. CBD/THC 1:3 Field Balms Away (150mg CBD, 450mg THC, 0.18oz) entered the rankings in fourth place, showing a minor presence compared to others. Field Balm (128mg CBD 460mg THC, 1.8 oz) also managed to secure the fourth position, indicating a stable performance from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
