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Oct-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Phyto Extractions has shown a noticeable presence in the Concentrates category, maintaining a position within the top 15 brands over the past four months, albeit with a slight decline from 9th in July 2024 to 13th in October 2024. This indicates a consistent, though slightly weakening, performance in this category. In contrast, their performance in the Vapor Pens category is less consistent, with rankings only appearing in July and September, suggesting challenges in maintaining a strong foothold in this segment. The absence of rankings in August and October could be a point of concern, indicating that Phyto Extractions did not make it into the top 30 brands during those months in Alberta.
In Ontario, Phyto Extractions has struggled to break into the higher echelons of the Concentrates category, fluctuating between the 43rd and 54th positions over the past four months. This suggests a need for strategic adjustments to improve their competitive standing in this market. However, their performance in the Vapor Pens category shows a more stable trajectory, with rankings consistently around the 30th mark, despite slipping to 34th in October. This stability, coupled with their relatively high sales figures in Vapor Pens, points to a potential area of strength for Phyto Extractions in Ontario, though there is room for improvement to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Ontario, Phyto Extractions has experienced fluctuations in its market position from July to October 2024. Starting at rank 30 in July, Phyto Extractions saw a slight improvement to rank 29 in September, before slipping to rank 34 in October. This downward trend suggests increasing competition, particularly from brands like Sherbinskis, which, despite a dip in August, improved its rank from 38 in September to 32 in October. Similarly, Platinum Vape made a significant leap from rank 43 in September to 33 in October, surpassing Phyto Extractions. Meanwhile, Tasty's (CAN) maintained a competitive edge, closely trailing Phyto Extractions in July and August, before surpassing it in September and October. The absence of Carmel from the top 20 in September indicates a volatile market where Phyto Extractions must strategize to regain its footing amidst dynamic shifts in competitor rankings and sales performance.
Notable Products
For October 2024, Ice Wreck Shatter (1g) from Phyto Extractions continues to hold its position as the top-performing product in the Concentrates category, maintaining its number one rank consistently since July 2024 with sales figures reaching 3802 units. The Fire Stick - Slurriking Distillate Cartridge (1g) also retains its second-place rank in the Vapor Pens category, showing a slight increase in sales from September to October. Fire Stick- Rainbow Runtz Distillate Disposable (1g) remains in third place, despite a decrease in sales figures over the past months. Grape Stomper Distillate Cartridge (1g) has managed to regain its fourth position after slipping to fifth in August, although it experienced a decrease in sales. Lastly, Fire Stick - Gorilla Pineapple Distillate Disposable (1g) holds steady at fifth place after entering the rankings in August, despite a continuous decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
