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Jan-2025
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Overview
Market Insights Snapshot
Phyto Extractions has seen varied performance across different provinces in Canada, particularly in the Concentrates category. In Alberta, the brand experienced a decline in rankings over the months, starting from 13th in October 2024 and dropping to 24th by January 2025. This downward trend is mirrored in their sales figures, which saw a significant decrease from October to January. In British Columbia, the brand's position also weakened, falling from 18th to outside the top 30 by January 2025. This indicates challenges in maintaining market presence in these regions, despite being a recognized player in the Concentrates category.
Conversely, in Ontario, Phyto Extractions has shown a more stable performance in the Vapor Pens category, consistently hovering around the mid-30s in rankings. Despite a slight fluctuation, their sales figures remained relatively robust, indicating a steady consumer base. However, in the Concentrates category within the same province, the brand struggled to break into the top 30, peaking at 43rd in January 2025. This suggests that while Phyto Extractions has a foothold in the Vapor Pens market, there is room for growth and improvement in their Concentrates offerings in Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Phyto Extractions has maintained a relatively stable position, with its rank fluctuating slightly between 36th and 37th place from October 2024 to January 2025. This consistency in rank indicates a steady performance, although it faces significant competition from brands like Vox, which showed a notable improvement, climbing from 45th to 36th place over the same period. Meanwhile, Gas has been on an upward trajectory, improving its rank from 48th to 35th, potentially posing a future threat to Phyto Extractions' market position. On the other hand, Palmetto and RAD (Really Awesome Dope) have experienced declines in their rankings, which could provide an opportunity for Phyto Extractions to capitalize on their weakening positions. Despite these dynamics, Phyto Extractions' sales saw a dip in January 2025, suggesting a need for strategic adjustments to maintain its competitive edge in this evolving market.
Notable Products
In January 2025, the top-performing product for Phyto Extractions was the Fire Stick - Slurriking Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one ranked product since December 2024 with sales of 3,282 units. Ice Wreck Shatter (1g) from the Concentrates category held the second position, although its sales saw a significant drop from the previous month. The Grape Stomper Distillate Cartridge (1g) consistently ranked third in the Vapor Pens category over the last four months, showing a steady increase in sales. Fire Stick- Rainbow Runtz Distillate Disposable (1g) remained fourth, despite a decline in sales figures. Newcomer Alien Trufflez Shatter (1g) entered the rankings in December 2024 and maintained its fifth position in January 2025, indicating growing interest in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
