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Nov-2024
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Overview
Market Insights Snapshot
Pistol and Paris has demonstrated varied performance across different provinces and product categories. In Alberta, the brand's Flower category has not broken into the top 30 rankings over the past four months, with a slight decline in sales from October to November. However, their Pre-Roll category in Alberta shows a promising upward trend, moving from 73rd in October to 59th in November, indicating potential growth in consumer preference for this product type. In British Columbia, Pistol and Paris holds a strong position in the Pre-Roll category, consistently ranking 7th over the last three months, which suggests a stable market presence and consumer loyalty in this segment.
Meanwhile, in Ontario, the brand has experienced fluctuations in the Flower category, dropping from 54th in October to 65th in November. This decline in ranking could be a point of concern as it indicates a potential loss of market share. However, their Pre-Roll category in Ontario maintains a more stable performance, hovering in the mid-40s. In Saskatchewan, Pistol and Paris was ranked in the Pre-Roll category in August and September but did not make it to the top 30 in October and November, suggesting a need for strategic adjustments to regain market traction. These movements highlight the importance of targeted marketing and product development strategies to enhance or maintain their market position across these regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has shown consistent performance, maintaining a steady rank of 7th place from September to November 2024. This stability is notable given the fluctuations observed among its competitors. For instance, Good Supply experienced a decline from 5th to 9th place over the same period, while Station House improved its position from 10th to 6th. Despite these shifts, Pistol and Paris has managed to sustain its rank, suggesting a loyal customer base and effective market strategies. However, it faces strong competition from Color Cannabis, which consistently held the 4th position, indicating a higher sales volume and potentially greater market share. This competitive environment highlights the importance for Pistol and Paris to innovate and differentiate its offerings to climb higher in the rankings and increase sales.
Notable Products
In November 2024, the top-performing product from Pistol and Paris was the Pink Goo Pre-Roll (1g), maintaining its consistent first-place ranking from previous months with sales of 13,702 units. The Death Bubba Pre-Roll 3-Pack (1.5g) saw an improvement, climbing to the second rank with 8,318 units sold, up from third place in October. Rockstar Pre-Roll 3-Pack (1.5g) dropped to third place, despite strong sales throughout the year. The Orange Tingz Pre-Roll (1g) made a notable entry into the rankings, securing the fourth position with 5,924 units sold. Lastly, the Pink Goo Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place, highlighting a diversification in consumer preferences within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
