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Oct-2024
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Overview
Market Insights Snapshot
Pistol and Paris has shown varied performance across different provinces and product categories. In Alberta, the brand faced challenges in the Flower category, consistently ranking outside the top 30, peaking at 38th in July before slipping to 45th by October. This trend indicates a struggle to maintain a competitive edge in this category. However, their Pre-Roll category in Alberta also faced difficulties, never breaching the top 60, with rankings hovering around the 70s. The brand's performance in British Columbia presents a different story, particularly in the Pre-Roll category, where they improved their rank from 13th in July to an impressive 7th by October, suggesting a strong foothold and growing consumer preference.
In Ontario, Pistol and Paris maintained a consistent presence in the Flower category, with ranks around the mid-50s, showing stability but little upward movement. The Pre-Roll category in Ontario, however, saw a positive trend, with ranks improving from 47th in July to 42nd in October, indicating a potential area for growth and increased market penetration. Notably, in Saskatchewan, the brand did not appear in the top 30 in October for the Pre-Roll category, highlighting a significant drop-off after a promising start in July. This absence points to a potential need for strategic reevaluation in this market to regain traction.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, Pistol and Paris has shown a notable upward trajectory in rankings over the past few months. Starting from 13th place in July 2024, the brand climbed to 7th by October 2024, indicating a positive trend in market acceptance and consumer preference. This ascent contrasts with the performance of competitors like Good Supply, which saw a decline from 5th to 9th place, and Color Cannabis, which maintained a strong position but slightly dropped from 4th to 5th. Meanwhile, Station House improved its rank from 10th to 6th, showcasing competitive dynamics in the market. Despite the competitive pressure, Pistol and Paris's consistent improvement in rank suggests a growing consumer base and effective market strategies, positioning them favorably against brands like Castle Rock Farms, which also improved but remained slightly behind in 8th place by October 2024.
Notable Products
In October 2024, Pistol and Paris's top-performing product was Pink Goo Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank since July despite a slight decrease in sales to 12,987 units. Death Bubba Pre-Roll 3-Pack (1.5g) climbed to the second position, with a notable increase in sales from September, reaching 6,929 units. Pink Panties Pre-Roll 3-Pack (1.5g) held steady in the third position, showing consistency in its sales performance. Rockstar Pre-Roll 3-Pack (1.5g) dropped to fourth place after being ranked second in September. Blackberry Breath Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place, signaling a rebound in its sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
