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Oct-2024
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Overview
Market Insights Snapshot
Play Cannabis has shown a dynamic performance across various product categories in different states, with notable trends emerging in Michigan. In the Edible category, Play Cannabis maintained a stable presence, consistently ranking around the 6th position from July to October 2024, indicating a steady demand for their products. The Flower category, however, exhibited more fluctuation, with a significant improvement from 15th position in August to 10th in October, suggesting a strong recovery and growing consumer interest. This upward movement in Flower sales is particularly noteworthy given the competitive nature of the market. Meanwhile, the Pre-Roll category saw Play Cannabis holding a steady 10th position from August to October, reflecting a consistent market performance.
In the Vapor Pens category, Play Cannabis experienced a slight decline in rankings, dropping from 8th place to 10th in October 2024. Despite this, the brand's sales figures suggest resilience, as they managed to maintain robust sales numbers despite the ranking dip. It's important to highlight that Play Cannabis did not fall out of the top 30 in any category, which underscores their strong market presence in Michigan. This consistent ranking across multiple product categories indicates a well-rounded portfolio that appeals to a diverse consumer base. The brand's ability to sustain its market position amidst fluctuations speaks to its adaptability and potential for growth in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has demonstrated a notable upward trajectory in recent months. Starting from a rank of 13th in July 2024, Play Cannabis improved to 10th by October 2024, indicating a positive shift in market presence. This improvement is underscored by a significant increase in sales during the same period, suggesting effective market strategies or product offerings. In contrast, brands like High Supply / Supply saw a decline from 5th to 11th, and Fluresh fluctuated, peaking at 9th in September before dropping to 12th in October. Meanwhile, Mischief maintained a relatively stable position, ranking 8th in both September and October, while Pure Options surged from 28th in July to 9th in October, indicating a competitive push. These dynamics highlight the competitive pressures and opportunities within the Michigan flower market, with Play Cannabis showing promising growth amidst fluctuating competitor performances.
Notable Products
In October 2024, Play Cannabis's top-performing product was the Papaya Punch Infused Pre-Roll (1.2g) in the Pre-Roll category, debuting directly at the number one rank with impressive sales of $61,400. The Strawberry Gummies 4-Pack (200mg) maintained a strong presence, ranking second after leading the charts in August and September, showing a slight dip from its previous top spot. Blue Razz Gummies 4-Pack (200mg) held steady at the third position, indicating consistent performance over the past few months. Grape Gummies 4-Pack (200mg) improved its ranking from fifth in September to fourth in October, showing a positive trend. Lastly, Mango Gummies 4-Pack (200mg) re-entered the top five, securing the fifth position, demonstrating a return to popularity after being absent from the rankings in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
