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Nov-2024
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Overview
Market Insights Snapshot
Play Cannabis has shown a varied performance across different categories in Michigan over recent months. In the Edible category, the brand maintained a consistent rank of 6th place from August through October 2024, before improving to 5th in November. This indicates a positive upward trend, possibly reflecting increased consumer preference or successful marketing strategies. Meanwhile, in the Flower category, Play Cannabis experienced more fluctuation, peaking at 5th place in September before dropping to 9th by November. This decline might suggest increased competition or changes in consumer demand, highlighting a potential area for strategic adjustments.
In the Pre-Roll category, Play Cannabis improved its position from 10th in August to 7th by October, before settling back at 9th in November. This movement suggests some volatility, yet the overall improvement from the starting point could be seen as a positive sign. The Vapor Pens category showed a slight decline in ranking from 8th in August to 11th in October, although the brand managed to recover to 9th by November. The recovery in Vapor Pens, along with the notable sales figure in this category, suggests resilience and potential for future growth. Notably, the absence of Play Cannabis from the top 30 brands in any category or state would be a significant concern, but that is not the case here, indicating stable brand presence.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has demonstrated a dynamic performance over recent months, experiencing fluctuations in its ranking and sales. In August 2024, Play Cannabis held a solid 7th position, but by November 2024, it had dropped to 9th place. This decline in rank is notable, especially when compared to competitors like Mischief, which improved its position from 10th in September to 7th in November, and Fluresh, which climbed from 9th to 8th in the same period. Despite the drop in rank, Play Cannabis maintained strong sales figures, although they saw a decrease from October to November. Meanwhile, Carbon made a significant leap from being outside the top 20 in September to securing the 10th spot by November, indicating a potential threat to Play Cannabis's market share. These shifts suggest that while Play Cannabis remains a key player, it faces increasing competition from brands that are gaining momentum in the Michigan market.
Notable Products
In November 2024, the top-performing product from Play Cannabis was Strawberry Gummies 4-Pack (200mg), which reclaimed its position at rank 1, achieving sales of 56,236 units. Blue Razz Gummies 4-Pack (200mg) followed closely at rank 2, showing a notable improvement from its consistent rank 3 in the previous two months. Cherry Gummies 4-Pack (200mg) climbed to rank 3, marking a strong comeback after not being ranked in October. Grape Gummies 4-Pack (200mg) maintained its presence in the top five, securing the 4th rank, while Green Apple Gummies 4-Pack (200mg) rounded out the top five, despite a slight drop from its earlier rankings. Overall, the Edible category dominated the sales, with these products showing dynamic shifts in their monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
