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Dec-2024
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Overview
Market Insights Snapshot
Play Cannabis has shown consistent performance in the Michigan edible category, maintaining a stable rank of 6th place from September through December 2024. This consistency suggests a strong foothold in the edible market, as sales figures remained relatively stable with a slight dip in October followed by a recovery in November. In contrast, the brand's presence in the flower category experienced a downward trend, moving from 5th in September to 11th by December. The decline in rank, coupled with decreasing sales, indicates potential challenges in maintaining competitiveness within the flower segment.
In the pre-roll category, Play Cannabis demonstrated resilience by keeping a steady rank around the 9th and 10th positions throughout the last quarter of 2024. Despite minor fluctuations in sales, the brand managed to maintain its top 10 status, which is a positive indicator of its market presence. The vapor pens category also saw Play Cannabis gradually slipping from 8th to 10th place by December, despite an increase in sales in November. This suggests that while the brand is still a significant player, competition is intensifying, and maintaining rank requires strategic adjustments. Notably, the absence of Play Cannabis from any top 30 lists in other states or provinces highlights a focused but geographically limited market strategy.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Play Cannabis has experienced notable shifts in its market position from September to December 2024. Initially ranked 5th in September, Play Cannabis saw a gradual decline to 11th place by December. This downward trend in rank corresponds with a decrease in sales from September's peak, indicating potential challenges in maintaining market share. Meanwhile, competitors like Common Citizen have shown a positive trajectory, climbing from 18th to 9th place, with sales figures surpassing those of Play Cannabis by December. Similarly, Fluresh maintained a steady position around the 10th rank, reflecting stable sales performance. In contrast, Simply Herb experienced fluctuations, dropping to 15th in November before recovering to 12th in December. These dynamics suggest that Play Cannabis may need to reassess its strategies to regain its competitive edge in the Michigan flower market.
Notable Products
In December 2024, Cherry Gummies 4-Pack (200mg) emerged as the top-performing product for Play Cannabis, climbing from third place in November to secure the number one spot with sales of 49,575. Blue Razz Gummies 4-Pack (200mg) maintained its second-place ranking from the previous month, showing consistent performance. Strawberry Gummies 4-Pack (200mg), which held the top spot in November, slipped to third place in December. Grape Gummies 4-Pack (200mg) remained steady at fourth place, mirroring its November position. Lastly, Green Apple Gummies 4-Pack (200mg) held onto the fifth position, consistent with its November ranking, despite a decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
