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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Play Cannabis has shown a notable presence across several cannabis product categories, with varying degrees of success. The brand's performance in the Edible category is particularly impressive, maintaining a top 5 position from January to April 2024, indicating a strong and growing consumer preference. This upward trajectory is mirrored in the Flower category, where Play Cannabis advanced from the 9th position in January to 4th by April, showcasing significant sales growth from 1,990,654 in January to 3,964,793 in April. However, the brand's journey in the Pre-Roll category tells a different story, with a ranking that fluctuated dramatically, starting at 54th in January, peaking at 18th in March, and settling at 24th in April, suggesting challenges in maintaining a consistent market position despite a notable increase in sales.
Contrastingly, the Concentrates category reveals a potential area of concern for Play Cannabis in Michigan, as it only appeared in the top 30 in January 2024, with sales of 173,309, and failed to maintain its ranking in the following months. This absence may indicate a need for strategic adjustments to compete more effectively in this segment. On a brighter note, the brand's performance in the Vapor Pens category remained relatively stable, consistently ranking within the top 11 from January to April, despite a slight dip to 11th in April from 8th in March. This stability, combined with the significant sales figures, suggests a solid consumer base and a potentially lucrative market segment for Play Cannabis. The diverse performance across categories underscores the brand's strengths in Edibles and Flower, while highlighting areas for improvement and growth opportunities in Concentrates and Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Michigan flower cannabis market, Play Cannabis has shown a notable trajectory in terms of rank and sales over the first four months of 2024. Initially ranked 9th in January, Play Cannabis improved its position to 4th by April, indicating a positive sales trend and increasing market share. This rise is particularly impressive when considering the performance of its competitors. Pro Gro, despite a slight drop from 1st to 2nd place, remained a dominant player with the highest sales figures. Society C also showed strong performance, moving from 8th to 3rd place, directly ahead of Play Cannabis in April. Meanwhile, Mischief made a significant leap from 14th to 5th place, showcasing a substantial increase in sales and market presence. Zones, which was ahead of Play Cannabis in the first quarter, fell behind to 6th place by April, indicating a shift in consumer preferences within the market. This dynamic landscape highlights the competitive nature of the Michigan cannabis market and underscores Play Cannabis's solid performance and upward momentum against its rivals.
Notable Products
In April 2024, Play Cannabis saw Cherry Gummies 4-Pack (200mg) leading its sales with a notable figure of 54,897 units, marking its rise to the top position from its previous third rank in March. Following closely, Blue Razz Gummies 4-Pack (200mg) was the second best-selling product, despite being the top performer in the previous months, indicating a slight decrease in its popularity. The Strawberry Gummies 4-Pack (200mg) managed to secure the third spot, making a comeback in the rankings after not being listed in March. Grape Gummies 4-Pack (200mg) showed consistent improvement, moving up to the fourth position from fifth, showcasing a gradual increase in consumer preference. Lastly, Green Apple Gummies 4-Pack (200mg) experienced a slight dip, falling to the fifth position after being ranked second in March, reflecting a shift in consumer tastes within the edible category.
Top Selling Cannabis Brands
