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Jan-2025
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Overview
Market Insights Snapshot
Play Cannabis has shown consistent performance in the Michigan market, particularly in the Edible category where it maintained a stable rank, oscillating between 5th and 6th place from October 2024 to January 2025. This stability indicates a strong foothold in the Edible segment, with sales peaking in November 2024. However, in the Flower category, Play Cannabis experienced a noticeable decline, dropping from 4th to 10th place over the same period. This drop suggests increasing competition or shifting consumer preferences in the Flower segment, which might require strategic adjustments.
The Pre-Roll category presented challenges for Play Cannabis, as it fell out of the top 10 by January 2025, ranking 16th. This decline from a consistent 10th place in the previous months indicates potential market saturation or competitive pressures. In contrast, the Vapor Pens category showed relative stability, with Play Cannabis maintaining a position within the top 10, despite minor fluctuations. The brand's ability to hold its ground in Vapor Pens suggests a loyal customer base or effective product offerings. However, the absence from the top 30 in categories outside of Michigan could imply room for expansion or a need to strengthen market presence in other states or provinces.
Competitive Landscape
In the competitive Michigan flower market, Play Cannabis has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting strong in October 2024 with a rank of 4th, Play Cannabis saw a decline to 10th by January 2025. This downward trend in rank coincides with a decrease in sales from October's peak, indicating potential challenges in maintaining market share. Meanwhile, competitors like Common Citizen and Ozone have shown more stable or improving rankings, with Common Citizen consistently holding a top 10 position and Ozone climbing to 7th in December before settling at 9th in January. Redemption also demonstrated a significant improvement, moving from 19th in October to 11th in January. These shifts suggest that while Play Cannabis remains a key player, it faces increasing competition from brands that are either stabilizing or improving their market positions, potentially impacting Play Cannabis's ability to sustain its earlier sales momentum.
Notable Products
In January 2025, Cherry Gummies 4-Pack (200mg) from Play Cannabis maintained its top position in the Edible category, continuing its lead from December 2024 with sales of 40,567. Blue Razz Gummies 4-Pack (200mg) held steady at the second rank, showing consistent performance over the past two months. Strawberry Gummies 4-Pack (200mg) remained in the third position, having dropped from the top spot since October 2024. Grape Gummies 4-Pack (200mg) consistently stayed in fourth place across the months. Green Apple Gummies 4-Pack (200mg) also maintained its fifth-place ranking from December 2024, indicating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
