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Oct-2024
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Overview
Market Insights Snapshot
Plus has demonstrated consistent performance in the Edible category within California, maintaining a steady rank of 7th from July through October 2024. This stability in ranking suggests a strong foothold in the market, despite fluctuations in monthly sales figures. Notably, there was a significant sales uptick in October, indicating potential seasonal influences or successful promotional strategies. Plus's ability to hold its position in the top 10 underscores its competitive edge and brand recognition in California's bustling cannabis market.
However, it's important to note that Plus's presence in other states or provinces is less visible, as they do not appear in the top 30 brands in any other state or category for the given months. This absence suggests that while Plus is a strong contender in California, it might be facing challenges in expanding its market reach or brand recognition beyond this state. This could present both a challenge and an opportunity for growth if Plus can leverage its success in California to penetrate other markets. The data hints at a need for strategic planning to enhance its footprint outside of California, potentially by tailoring products or marketing strategies to meet the preferences of consumers in other regions.
Competitive Landscape
In the competitive landscape of the edible category in California, Plus has consistently maintained its position at rank 7 from July to October 2024. Despite this steady ranking, Plus faces stiff competition from brands like Heavy Hitters, which consistently holds the 5th position with notably higher sales figures, and Froot, which occupies the 6th spot with sales figures also surpassing those of Plus. Meanwhile, Smokiez Edibles and Good Tide trail behind Plus, maintaining the 8th and 9th ranks respectively. The data suggests that while Plus is stable in its current rank, there is a significant opportunity to increase market share by closing the sales gap with higher-ranking competitors. This competitive insight highlights the importance for Plus to innovate and potentially expand its product offerings or marketing strategies to climb the ranks in this dynamic market.
Notable Products
In October 2024, Plus maintained its leadership in the edible category with the Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack consistently holding the top rank, despite a slight decrease in sales to 15,549 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies remained steady at the second position, showing a notable increase in sales compared to previous months. Sour Watermelon Gummies climbed to the third spot, indicating a significant rise in popularity and sales. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies experienced a slight drop to fourth place, although sales figures remained robust. The Sleep - THC/CBD/CBN 1:2:3 Lychee Sleep Gummies consistently held the fifth position, with a modest increase in sales, maintaining its steady performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
