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Sep-2024
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Overview
Market Insights Snapshot
Plus has demonstrated a consistent performance in the California edibles market, maintaining a steady rank of 7th place from July through September 2024. This stability in ranking suggests a solid presence and consumer preference for their products within the state. Despite a slight fluctuation in sales figures, with a peak in July and a slight dip in August, Plus has managed to sustain its market position. Notably, the brand's ability to remain in the top 10 highlights its competitive edge in a crowded marketplace.
However, the absence of Plus from the top 30 rankings in other states or categories could be seen as a limitation in its market penetration beyond California. This indicates potential areas for growth or strategic expansion, as the brand might be missing out on opportunities in other regions or product categories. The focus on California's edibles market suggests a specialization that could either be a strength in terms of brand identity or a limitation if diversification is a future goal. Understanding the dynamics of other state markets could provide insights into potential pathways for Plus to expand its footprint across the cannabis industry.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has shown a steady improvement in its ranking over the past few months, climbing from 8th place in June 2024 to 7th place by July and maintaining that position through September. This upward movement is notable given the consistent performance of competitors like Heavy Hitters, which has held a strong 5th place position throughout the same period. Meanwhile, Froot has consistently ranked 6th, indicating a stable but slightly higher position than Plus. Despite Plus's improvement in rank, its sales figures remain slightly lower than these competitors, suggesting that while Plus is gaining ground in terms of market presence, there is still room for growth in sales volume. The brand's ability to maintain its rank amidst a competitive field, including Smokiez Edibles and Good Tide, which have both remained stable in their respective ranks, highlights Plus's potential to further capitalize on its momentum in the California edibles market.
Notable Products
In September 2024, the top-performing product from Plus was the Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack, maintaining its number one rank with sales of 18,978 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack held steady in the second position, showing consistent performance over the past months. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack remained in third place, experiencing a slight dip in sales compared to August. Sour Watermelon Gummies 20-Pack continued to rank fourth, with stable sales figures across the months. Lastly, the Sleep - THC/CBD/CBN 1:2:3 Lychee Sleep Gummies 20-Pack held its fifth position, indicating a steady demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
