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Jan-2025
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Overview
Market Insights Snapshot
Plus has demonstrated a consistent presence in the California edible market, maintaining a steady rank of 8th place from November 2024 through January 2025. This consistency indicates a stable consumer base and effective market strategies in this category. Despite a slight dip in sales from October to January, Plus has managed to sustain its position within the top 10, showcasing resilience in a competitive landscape. The fact that Plus has not dropped out of the top 30 in this period is a positive sign, suggesting that they are well entrenched in the California edible market.
While Plus's performance in California is noteworthy, the absence of rankings in other states or categories suggests areas where the brand could potentially expand or improve. Not being in the top 30 in other regions may indicate either a lack of presence or lower market penetration outside of California. This could signal opportunities for growth if Plus decides to leverage its strengths from the California market to other states. Monitoring future movements and strategic expansions could provide insights into Plus's long-term growth trajectory and adaptability in the broader cannabis market.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Plus has experienced a consistent ranking of 8th place from November 2024 to January 2025, following a slight drop from 7th in October 2024. This stability in rank, despite a gradual decline in sales from October 2024 to January 2025, suggests that Plus maintains a strong foothold in the market. In contrast, Heavy Hitters consistently ranks higher, holding the 6th position from November 2024 to January 2025, indicating a more robust sales performance. Meanwhile, Good Tide has shown an upward trajectory, improving from 9th in October 2024 to 7th by January 2025, potentially posing a future threat to Plus's market share. Brands like Drops and Emerald Sky remain below Plus in rankings, although Drops has shown a positive trend, moving up to 9th place by January 2025. These dynamics underscore the competitive pressure Plus faces, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In January 2025, the top-performing product for Plus was the CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies 20-Pack, which maintained its first-place rank from December 2024, with sales reaching 11,742 units. The Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack climbed to the second position, improving from its third-place rank in December. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies 20-Pack held steady at third place, showing consistency in its performance over the past months. Sour Watermelon Gummies 20-Pack dropped to fourth place, indicating a decline from its second-place position in December. Lastly, the Sleep - THC/CBD/CBN 1:2:3 Lychee Sleep Gummies 20-Pack re-entered the ranking at fifth place, after not being ranked in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
