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Nov-2024
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Overview
Market Insights Snapshot
Plus has shown a consistent performance in the California edibles market over the past few months. They maintained a steady rank of 7th place from August to October 2024, before experiencing a slight dip to 8th place in November. Despite this minor drop in ranking, Plus's sales figures indicate an overall positive trend, with a notable peak in October. This suggests that while their position among competitors slightly shifted, their ability to generate revenue remains robust, highlighting their resilience in a competitive market.
Interestingly, Plus did not appear in the top 30 rankings for any other state or province in the edibles category during this period. This absence may indicate either a strategic focus on the California market or potential challenges in expanding their presence elsewhere. The brand's consistent performance in California could serve as a foundation for future growth and exploration into new markets. However, the lack of visibility in other regions suggests there may be untapped opportunities or areas for improvement in their broader market strategy.
Competitive Landscape
In the competitive landscape of the California edible market, Plus has demonstrated a consistent performance, maintaining its rank at 7th place from August to October 2024, before slipping to 8th in November. This slight decline in rank coincides with a decrease in sales from October to November, suggesting increased competition. Notably, Smokiez Edibles improved its position from 8th to 7th, overtaking Plus, while Heavy Hitters remained strong, only dropping from 5th to 6th in November. Meanwhile, Drops and Good Tide maintained their ranks at 10th and 9th, respectively, indicating a stable yet competitive environment. These shifts highlight the dynamic nature of the market and suggest that Plus may need to innovate or adjust its strategies to regain its previous standing and boost sales.
Notable Products
In November 2024, Plus's top-performing product was the Sleep - THC/CBD/CBN 10:5:5 Midnight Berry Sleep Gummies 20-Pack, maintaining its position at rank 1 for the fourth consecutive month, with sales of 12,537 units. The CBD/CBG/THC 20:5:1 Relief Tart Cherry Gummies also held steady at rank 2, showing consistent performance over the months. The PLUS Sleep - THC/CBD/CBN 5:1:1 Cloudberry Sleep Gummies improved its position from 4th in October to 3rd in November, indicating a positive sales trend. Sour Watermelon Gummies, which were previously ranked 3rd in October, dropped to 4th place in November. Lastly, the Sleep - THC/CBD/CBN 1:2:3 Lychee Sleep Gummies entered the rankings at 5th place, marking its reappearance in the sales data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
